12Go
| Private | |
| ISIN | 🆔 |
| Industry | Online travel agency |
| Founded 📆 | 2012 |
| Founder 👔 | Alexey Abolmasov |
| Headquarters 🏙️ | Singapore |
Area served 🗺️ | Asia-Pacific, South Asia and other regions |
Key people | Jorge Miranda (CEO) |
| Services | Transport booking (bus, train, ferry, van, private transfer, flight, rail passes) |
| Members | |
Number of employees | |
| Parent | Travelier |
| 🌐 Website | Official website |
| 📇 Address | |
| 📞 telephone | |
12Go, formerly 12Go Asia, is a Singapore-registered online travel agency selling tickets for ground and sea transport.[1][2] The company operates from Bangkok and is a subsidiary of Travelier, formerly the Bookaway Group.[3][4][5]
History
12Go was founded in 2012 by Alexey Abolmasov,[6][1][4] initially operating as a ticketing agency in Bangkok.[7] The company was registered in Singapore in 2013.[8][9]
By 2014, the company raised US$300,000 from angel investors.[10] Around that time, it held schedule data for eight Southeast Asian countries – Thailand, Laos, Cambodia, Malaysia, Singapore, Brunei, Vietnam and Indonesia – of which four were bookable and the remainder searchable only.[11][12]
In 2015, the company employed twelve staff, ran its website and applications in nine languages, and reported about 50,000 customers and 125 transport operators.[13] By 2017, it reported half a million customers and operations in Thailand, Cambodia, Vietnam, Laos, Myanmar, Malaysia, Singapore and the Philippines, and had joined the Amadeus Next startup programme.[3]
In February 2020, 12Go integrated its transport search into Agoda under a white-label arrangement.[2] During the COVID-19 pandemic, it shifted focus to domestic markets, particularly Thailand.[14]
In 2021, 12Go was acquired by Bookaway, an Israel-based ground transport booking company, following a US$35 million Series B round.[15][16] Bookaway subsequently renamed itself Travelier and acquired the Argentine platform Plataforma 10 and the Brazilian platform DeÔnibus.[5]
In October 2022, 12Go's inventory was added to the AirAsia Super App, which reported 10.6 million monthly users, as a transport booking category.[17][18]
Abolmasov served as chief executive until 2023, when Travelier appointed Ron Hoffman to the post.[19]
In 2025, 12Go began providing Japan Rail Pass bookings, which include nationwide and regional rail options such as the Hakone Free Pass, and Tokyo Subway Ticket.[20]
On 28 April 2026, 12Go released an application for ChatGPT, allowing users to search and compare buses, ferries, trains and multimodal routes. Bookings are completed after redirection to the company's website or application.[4][21][22]
Services
The platform aggregates schedules, fares and seat availability from transport operators in a single search and allows several modes to be combined in one itinerary.[23][24][25] It also provides booking tools for travel agents and resellers.[23] Products include bus, train, ferry, flight and taxi tickets and travel insurance,[26][27] as well as rail passes and day trips.[13]
For 2025 12Go reported 8.7 million tickets sold, with coverage across Southeast Asia, Japan, Sri Lanka, Australia, North Africa and Oceania.[4][1]
As of 2025, the company is active in over 120 countries, including Thailand, Vietnam, Cambodia, Laos, Myanmar, Malaysia, Singapore, Indonesia, India, China, Japan, the Philippines, Sri Lanka, Taiwan, Hong Kong, Australia, Egypt, Morocco, and New Zealand.[20][28]
References
- ↑ 1.0 1.1 1.2 "Translating Asia's Chaotic Transport Into Digital Bookings". Manila Standard. 2026-03-17.
- ↑ 2.0 2.1 "How 12Go built a white-label system behind travel brands". The Manila Times. 2026-02-27.
- ↑ 3.0 3.1 "5 New Asian Travel Startups Incubated by Amadeus". Skift. 2017-03-06.
- ↑ 4.0 4.1 4.2 4.3 Yeon, Choul-woong (2026-07-22). "When ChatGPT Becomes an Execution Layer for Transport Infrastructure". Korea IT Times.
- ↑ 5.0 5.1 Frary, Mark (2026-03-03). "Consolidation, AI and the race to own the A-to-B journey in ground transport". PhocusWire.
- ↑ "The Route As A Form Of Freedom". Elle India. 2026-06-09.
- ↑ "The Southeast Asian Startup Simplifying Travel One Ticket at a Time". The Pioneer. 2025-05-22.
- ↑ mk (2015-02-02). "สัมภาษณ์ 12Go Asia สตาร์ตอัพอาเซียน ผู้ทำระบบจองตั๋วรถทัวร์-เรือเฟอรี่ในไทย". Blognone (in ไทย).
- ↑ "This startup lets you buy bus tickets from your laptop and smartphone". e27. 2014-06-20.
- ↑ "Singaporean E-Ticketing Startup 12GO Makes Your Travel in Southeast Asia Easier". TechNode. 2014-07-28. Retrieved 2026-08-06.
- ↑ Buii, Minh (2014-07-29). "12GO.Asia – brings the buses, ferries, trains online in Southeast Asia". Asia Ecommerce Insider.
- ↑ Liang-Pholsena, Xinyi (2014-09-05). "12Go.asia navigates complex transport landscape with multi-modal e-ticketing". TTG Asia.
- ↑ 13.0 13.1 Соколова, Анна (2015-08-18). "Как россияне строят ИТ-бизнес в Азии". Rusbase (in русский).
- ↑ Williams, Carl (2024-12-08). "12Go: How One Asian Travel Agency Came to Terms with COVID-19". Venture Capital Post.
- ↑ "Bookaway catches $35M round, creates group of ground transport platforms". PhocusWire. 2021-07-13.
- ↑ Dawes, Justin (2021-07-16). "Startup Aims to Simplify Bus and Ferry Booking: Travel Startup Funding This Week". Skift.
- ↑ "AirAsia, 12Go create all-in-one transport booking solution for travellers". TTG Asia. 2022-10-07.
- ↑ "AirAsia partners with 12Go to offer end-to-end travel experience". PhocusWire. 2022-10-06.
- ↑ Harris, William (2023-05-31). "Travelier Appoints Ron Hoffman as CPO and CEO of 12GO, a Subsidiary of Travelier". citybiz.
- ↑ 20.0 20.1 "12Go Introduces Japan Rail Passes to Enhance Travel Accessibility for International Travelers". ACCESS Newswire (Press release). 2025-02-24. Archived from the original on 2025-03-05 – via Business Insider. Unknown parameter
|url-status=ignored (help) - ↑ "PhocusWire's travel tech news briefs: Kayak, Roomex, Fareportal and more..." PhocusWire. 2026-05-01.
- ↑ "12Go Puts Asia Transport Network into Conversational AI — and the Industry Is Taking Note". Tech Times. 2026-06-12.
- ↑ 23.0 23.1 Richmond, Joe (2024-12-18). "12Go's Role in Digitizing Ground Transportation Booking". Entrepreneur Asia Pacific.
- ↑ Thumbsup Team (2014-10-08). "12Go.asia รวมทุกการเดินทางสู่ประเทศใน ASEAN บนแพลทฟอร์มเดียว". Thumbsup (in ไทย).
- ↑ "On the Road in the Land of Smiles: Experience with 12Go". Latin Post. 2025-02-26.
- ↑ M, Rahul (2025-01-07). "12Go's Approach: Combining Multiple Transportation Modes". The Free Press Journal.
- ↑ Smith, Mark. "Train travel in Thailand: Train times, fares & tickets". The Man in Seat 61.
- ↑ White, Tom (2025-04-24). "How '12Go' Simplified Ground Travel Booking". California Business Journal.
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