HeBS Digital
| File:HebsDigitalLogo.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Hospitality |
| Founded 📆 | New York, NY (2001) |
| Founder 👔 | Max Starkov |
Area served 🗺️ | |
| Services | Hotel digital technology and marketing |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
HeBS Digital is a hotel digital technology, digital marketing, and website design firm headquartered in New York City. It was founded in 2001 by Max Starkov, who also founded the companies Affordable European Vacations, TravelBreak, and Whale Media Technologies, Inc. The agency publishes industry white papers and hospitality articles tracking hotel industry trends and market research.
History
Over the past 17 years, HeBS' principals and expert marketers have pioneered many of the "best practices" in internet marketing and direct online channel distribution in the hospitality and travel verticals, making the company a leading choice among hotel internet marketing firms.
- 1994-1995 – Max Starkov founded Affordable European Vacations, one of the earliest examples of online travel implementations in the industry.[1]
- 1996-2000 – Starkov developed TravelBreak.com, a direct supplier-to-consumer online travel marketplace, ranked third in traffic behind Priceline.com. The website garnered over 15,000 travel suppliers and 1 million unique visitors. Co-founder and CEO Max Starkov authored and won patent approval for a cutting-edge web-based application for Dynamic Bargaining Process to Facilitate Consumer-Driven Purchase Demand in the travel industry.[2]
- 2000-2001 – Starkov founded Whale Media Technologies, Inc., a hospitality online booking engine and travel technology infrastructure provider to the hospitality, corporate travel, and convention and meetings markets. It won the Microsoft 2001 Worldwide RAD Award for the SmartSuite online reservation system for hospitality internet marketing.[3]
- 2001 – Starkov established HeBS Digital, which has become the industry’s leading full-service hotel digital marketing, website design, and direct online channel strategy firm based in New York City. The firm has since won over 225 industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.[4]
Articles & Research
Conducting its own market research and analyzing hospitality trends, HeBS Digital has authored white papers and articles for the hotel marketing industry. Recent articles include:
- Independent Hotelier’s Big Data vs. Real-Time Data Conundrum
- The Perils of Using an Open Source Content Management System (CMS) to Power the Hotel Website
- 2016 Checklist to Maximize Revenues from Your SEM Campaigns
- 2016 Checklist to Maximize Revenues from Multi-Channel Campaigns
- Et tu, Brute? Why “Book on Google” and “Book on TripAdvisor” Will Be a Nightmare for the Hospitality Industry
Services
HeBS Digital provides digital technology, strategy consulting, and digital marketing services to clients in the hospitality industry. The agency attempts to drive direct online bookings through hotels' own websites to lessen their dependency on online travel agencies, or OTAs. These services include:
- Responsive Website Design: HeBS Digital utilizes both Full Responsive Website Design (RWD) or Adaptive Web Design (AWD), also known as Responsive Design on Server Side/RESS, the two leading website design approaches to ensure excellent presence of the hotel, resort, or casino website in the desktop, mobile, and tablet channels.
- Digital Marketing Services: These include Website Revenue Optimization Consulting, Search Engine Marketing (SEM), Search Engine Optimization, Email Marketing, Online Media Planning & Buying, Advertising on TripAdvisor (CPC, Business Listings, Banners), Inbound Linking, Reservation Recovery, Social Media, Mobile Marketing, and Analytics & Tracking.
- Direct Online Channel Consulting: Consulting services may include: Website Revenue Optimization Consulting, Direct Online Channel Gap Analysis, Website Gap Analysis, Comp Set Gap Analysis, Best Practices Consulting, Emerging Trends & Technologies, Mobile Marketing Strategy, Social Media Strategy, SoLoMo Strategy, eCRM Strategy, Brand Ambassador Strategy, Budget Planning & Creation, Performance Evaluation, Vendor Analysis, Wall Street Consultations
- smartCMS Modules: HeBS Digital's award-winning, easy-to-use smartCMS technology offers control over website content and provides incomparable capabilities and reservation-driving marketing strategies, including dynamic content personalization, one-to-one marketing, reservation abandonment prevention techniques, and nearly limitless opportunities to market directly to guests.
Awards
Since 2001, the firm has won more than 225 industry awards for its digital marketing and website design services.[5][6]
Notable awards and recognitions
- The Stevie_Awards [7][8]
- Adrian Awards
- Davey Awards
- W3 Awards
- WebAwards
- Stevie Awards
- Magellan Awards
- Summit International Awards
- Interactive Media Awards
- IAC Awards
References
- ↑ "HeBS Digital History". HeBS Digital. Retrieved 22 July 2015.
- ↑ "HeBS Digital History". HeBS Digital. Retrieved 22 July 2015.
- ↑ "HeBS Digital History". HeBS Digital. Retrieved 22 July 2015.
- ↑ "HeBS Digital History". HeBS Digital. Retrieved 22 July 2015.
- ↑ "HeBS Digital Blog - Awards". HeBS Digital Blog. Retrieved 22 July 2015.
- ↑ "HeBS Digital Website - Awards". HeBS Digital. Retrieved 14 December 2015.
- ↑ "HeBS Digital Wins Gold Stevie Award". HeBS Digital wins a Gold Stevie Award at the 2015 Stevie Awards. Retrieved 15 December 2015.
- ↑ "HeBS Digital Wins Gold Stevie Award". Gold Stevie Award 2014: Best Web Software Programming/Design. Retrieved 15 December 2015.
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