180 Nutrition
| ISIN | 🆔 |
|---|---|
| Industry | Health and Fitness |
| Founded 📆 | March 2010 in New South Wales |
| Founder 👔 | Guy Lawrence & Stuart Cooke |
| Headquarters 🏙️ | , New South Wales |
Area served 🗺️ | |
| Products 📟 | Protein Supplements |
| Members | |
Number of employees | |
| 🌐 Website | http://180nutrition.com.au/ |
| 📇 Address | |
| 📞 telephone | |
180 Nutrition is an Australian online business, founded in March 2010,"Our Story in a Nutshell". 180 Nutrition Pty. Retrieved 5 July 2015. by Stuart Cooke and Guy Lawrence. The business sells protein supplements. The company gets its name from the product's components: one serving of protein, eight natural ingredients, and zero preservatives.Jones, Kate (2 June 2013). "Protein supplement business an internet sensation". Sydney Morning Herald. Retrieved 4 July 2015.
History
The idea for the business came about when Guy Lawrence researched protein supplements, concluding that many were potentially harmful. Sweeteners and artificial ingredients were common in health products.Williams, Sue (24 March 2013). "Body-conscious teens take risks with protein powders". The Age National. Retrieved 4 July 2015. He wanted to promote supplements with natural ingredients. Lawrence experimented with his own ingredients and, with the help of a nutritionist and a health expert,"Shaking Things Up". The Australian. 17 February 2012. Retrieved 4 July 2015. developed a protein formula."180 Nutrition". National Media Pty Limited. Retrieved 5 July 2015."180 Natural Protein Superfood gives you a power packed meal in a glass". Buy AustralianMade. Retrieved 5 July 2015. He then shared the idea with his friend Cooke, and they became partners."The Small Businesses That Are Thinking Big In Awards". The Telegraph. 20 March 2013. Retrieved 4 July 2015.
By 2013, Lawrence and Cooke had gained customers and a following on Facebook by discussing health issues. Initially, Cooke's wife handled packaging and delivery. As orders increased, they outsourced packaging. With an initial investment of $3000, their sales revenue reached $150,000 by 2013.Williams, Sue (7 November 2014). "Record number of Sydney properties for auction to buy before Christmas". Fairfax Media. Retrieved 5 July 2015. This financial security allowed them to quit their jobs and focus on the business.Jones, Kate (2 June 2013). "Protein supplement business an internet sensation". Sydney Morning Herald. Retrieved 4 July 2015. Their business was recognised nationally, being finalists in the Telstra Business Awards in 2013 and 2014, placing second in 2013."BEST NEW SOUTH WALES BUSINESSES VYING FOR PRESTIGIOUS AWARDS". News Corp Australia. 16 June 2013. Retrieved 5 July 2015."OWNERS OF BRILLIANT NSW BUSINESSES FINDING THEIR NICHE". News Corp Australia. 6 June 2014. Retrieved 5 July 2015.
By the end of 2013, with support from gyms, health stores, and chemists, 180 Nutrition planned international expansion, targeting New Zealand, the UK, the United States, and Canada.Jones, Kate (2 June 2013). "Protein supplement business an internet sensation". Sydney Morning Herald. Retrieved 4 July 2015. Regarding success, Lawrence credited Cooke's shared passion, emphasizing the importance of their combined approach. Stuart Cooke manages order and delivery, building a system to handle over 500 daily orders. The founders rely solely on social media marketing, avoiding traditional methods.ROCHFORT, SCOTT (22 July 2014). "Healthy profits form a sweet idea for protein powder business 180 Nutrition". The Daily Telegraph. Retrieved 5 July 2015.
The company now hosts a successful podcast discussing health and wellness, featuring experts worldwide."Stuart Cooke - The Three Pillars of Health : Mindset, Nutrition & Sleep". RAW Barbell Club. 2018-06-14. Retrieved 2018-06-19.
