ARTPLUS

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ARTPLUS
Launch May, 2014
Function E-Commerce Platform
Audience Artists, Collectors
Founders David Dehaeck
Nathalie Haveman
Organization ARTPLUS INC.
www.artplus.com

ARTPLUS (also stylized ART+) is an Antwerp an New York based e-commerce platform facilitating online trade, collection and secure ownership of media art. [1] ARTPLUS is noteworthy because it introduces patented encryption key technology to the media art collection market. The platform delivers media art to display devices, include TVs, computer screens and mobile devices.[2]

Features[edit]

According to ARTPLUS, the platform delivers the following features:[3]

  • Securing media art ownership with patent pending digital encrypted keys
  • Artists and collectors can trade their works in a secure and transparent manner
  • The artworks are streamed to the most common devices
  • Artists and/or their representatives team up with their collectors to benefit from increases in prices of their work in the event of resales

History[edit]

ARTPLUS was founded in 2012 by David Dehaeck (formerly owner of MAYER International Auction Records / Guide Mayer) and Nathalie Haveman. It was initially created as an online platform for presenting curated contemporary art exhibitions. The best known of these is the BiennaleOnline, which opened on 26 April 2013. BiennaleOnline was the first of it's kind virtual art biennale in the world, featuring works by 180 of the most promising artists globally.[4] The first edition was titled Reflection & Imagination.

Jan Hoet (1936–2014) acted as artistic director and led a group of international curators responsible for the selection. The curatorial team consisted of Rodrigo Alonso, Laurent Busine, Lorenzo Benedetti, Joanna Mytkowska, Manray Hsu, Iara Boubnova, Adriano Pedrosa, Josée Drouin-Brisbois, Gerardo Mosquera, Rebecca Lamarche-Vadel, Martin Germann, Katerina Gregos, Chang Tsong-zung, Vincenzo de Bellis, Ranjit Hoskote, Gideon Ofrat, Yuko Hasegawa, Hyunsun Tae, Cuauhtémoc Medina, Elena Sorokina, Nataša Petrešin-Bachelez, Javier Hontoria, Daniel Birnbaum, Giovanni Carmine, Fulya Erdemci, Hans Ulrich Obrist, Nancy Spector and Jens Hoffman.[5]

The BiennaleOnline launched with a payment wall. After two weeks the founders decided to remove this obstacle because most visitors using their full complimentary visiting time of 30 minutes were not willing to pay for access beyond the complimentary time to visit the online exhibition. The BiennaleOnline attracted some 150.000 visitors in its first two months of operation. Since then the number has surpassed 400,000. The event has been covered by media from Europe, North America, South America and Asia.

The success of BiennaleOnline prompted Dehaeck and Haveman to separate the event from ARTPLUS and present it on a platform of its own. ARTPLUS in the meantime developed a security system for media art. The facilitating of secure ownership and online trade of media art has now become the focal point of ARTPLUS activity.

Service[edit]

Artists or their representatives can upload media art to the ARTPLUS server. From there the content can be streamed 24/7 to almost all devices, both mobile and desktop.

The stated purpose of ARTPLUS is to sidestep the technical, practical and legal complications associated with the buying and collecting of media art. The platform is geared towards safeguarding authenticity and proof of ownership. The platform protects against theft, loss or destruction of art because the source file is secured in a vault of The Luxembourg Freeport.

ARTPLUS is noteworthy for charting new ground regarding the transparency of a work's origin and provenance. Deloitte, an international accounting consultancy firm, monitors transactions and the issuing of certificates of ownership and authenticity.[citation needed]

References[edit]

  1. "Home". Artplus. Retrieved 2014-03-27.
  2. "Home". Artplus. Retrieved 2014-03-27.
  3. "Home". Artplus. Retrieved 2014-03-27.
  4. "Virtually in your face | DAMn° magazine". Damnmagazine.net. 2013-06-01. Retrieved 2014-03-27.
  5. "Discover, share and collect art from the most promising emerging artists". Artplus. Retrieved 2014-03-27.

External links[edit]

Official website

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