MyGemma
myGemma is an online luxury resale platform based in New York City. The company specializes in the buying, trading, and selling of luxury handbags, accessories, fine jewelry, and other fashion accessories.
History
myGemma was founded in 2018 by Andrew Brown.,[1] who also serves as the company's CEO.[2] Prior to establishing myGemma, Brown launched WP Diamonds in 2012, an online platform focused on purchasing luxury items directly from consumers. WP Diamonds later expanded into what became myGemma.
Timeline
In 2018, myGemma.com launched, which served as the e-commerce arm of WP Diamonds. myGemma started buying and selling designer handbags and accessories in 2020. The same year, Maya Ali,[3][4] formerly of UK-based luxury marketplace Cudoni, joined myGemma to lead its handbag division.
In 2022, myGemma collaborated with international auction house Bonhams[5] to co-host a luxury handbag auction.
WP Diamonds.com merged into myGemma.com[6] in 2023.[7] myGemma ran and stocked a pop-up for eBay in December. The company began livestream shopping shows across TikTok,[8] Instagram, and Whatnot.
myGemma began selling on Amazon Luxury Stores[9] in 2024.
Operations
myGemma[10] is headquartered at 535 Fifth Avenue in Manhattan, New York City. At this location, they have a showroom[11] where customers can schedule appointments online to buy or sell products in person. Their e-commerce platform serves as their primary platform for customers to buy, trade in, or sell luxury accessories online. The company runs its authentication process in house.
When it comes to selling, myGemma provides two options: consignment[12] or "sell now". myGemma purchases customers' items directly. They accept goods from brands such as Chanel, Louis Vuitton, Bvlgari, Hermès, Cartier, Dior, and Tiffany & Co. There is also a trade-in program in which customers trade in their designer accessories for store credit, which can be used towards a new purchase.
myGemma sells on their platform as well as third-party platforms including: eBay, Vestiaire Collective, Amazon Luxury Stores,[13] Farfetch, TheRealReal, First Dibs, Bloomingdale's, Sotheby's, Poshmark, Chrono24,[14] Walmart, and more.
Sustainability
The company partners with environmental organizations Ecologi[15] and Ample as part of its sustainability[16] initiatives. For each sale and purchase, Ecologi plants a tree, while Ample removes ten plastic bottles from the ocean for each purchase.
- ↑ "Behind the brand: Talking luxury resale with Andrew Brown, founder of myGemma". Luxury Lifestyle Magazine. Retrieved 22 April 2025.
- ↑ PYMNTS (2024-01-09). "myGemma CEO: Luxury Resale's Network Effect Fosters Loyalty, Repeat Business". PYMNTS.com. Retrieved 2025-05-06.
- ↑ https://theorg.com/org/mygemma/org-chart/maya-ali
- ↑ "How to Spot a Fake Luxury Bag". Cheddar. 2023-12-15. Retrieved 2025-05-07.
- ↑ "Bonhams : Bonhams X myGemma to Partner on First New York Designer Handbags Sale". www.bonhams.com. Retrieved 2025-05-07.
- ↑ "WP Diamonds Merges with myGemma, Providing a Singular Destination for Online Luxury Resale". PR Newswire (Press release). Retrieved 22 April 2025.
- ↑ Service, Luxury Daily News (2023-10-04). "WP Diamonds merges with myGemma to create singular platform". Luxury Daily. Retrieved 2025-05-06.
- ↑ Zwieglinska, Zofia (27 October 2023). "TikTok Shop is driving sales for resale companies, even as fakes flood the platform". Glossy. Retrieved 22 April 2025.
- ↑ Directo-Meston, Danielle (2024-12-02). "Amazon's Best Designer Fashion Deals End on Cyber Monday: Save Up to $1,000 On Rodarte, Gucci and More Hollywood-Loved Labels". The Hollywood Reporter. Retrieved 2025-05-06.
- ↑ "Introducing Broken Planet and MyGemma". Business of Fashion. 6 October 2023. Retrieved 22 April 2025.
- ↑ "myGemma's Fifth Avenue Showroom Launches". Wate. Retrieved 22 April 2025.
- ↑ Fedow, Lenore. "MyGemma Now Offers Consignment Service". National Jeweler. Retrieved 22 April 2025.
- ↑ "MyGemma widens access to preloved wear with Luxury Stores at Amazon". Luxury Daily News Service. 29 August 2024.
- ↑ https://www.chrono24.com
- ↑ "myGemma". Ecologi. Retrieved 22 April 2025.
- ↑ Kaley, Roshitsh (28 July 2022). "These Start-ups Are Giving Used Fashion, Gear and Home Goods a Second Shot". WWD. Retrieved 22 April 2025.
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