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Abdulrahman Elsamni

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Abdulrahman Elsamni
BornAbdulrahman Elsamni
(1988-05-30) 30 May 1988 (age 35)
Riyadh, Saudi Arabia
🎓 Alma materAmerican University in Cairo
Ain Shams University
💼 Occupation

Abdulrahman Elsamni (Arabic: عبدالرحمن السمني‎; born 30 May 1988 in Riyadh, Saudi Arabia) is an Egyptian scientist in the field of Media and Marketing Communications. He is an Assistant Professor in the Department of Marketing Communications at the Faculty of Mass Communication, Ain Shams University.[1]

Biography[edit]

Elsamni was appointed as an assistant professor in the Department of Marketing Communications in the Faculty of Mass Communication, Ain Shams University, and received tenure in October 2022.[1] He also holds the position of Director of the Information Technology Unit in the Faculty.[2][3]

Before that, he worked as an assistant lecturer in the Department of Media and Communication Sciences in the Faculty of Arts at Ain Shams University since October 2016[4][5], in the same department where he began his academic professional career as a teaching assistant in February 2010.[6][7][8]

Education[edit]

Elsamni obtained his Ph.D. in Media and Communication Sciences from the Faculty of Arts, Ain Shams University in 2022. His doctoral thesis was titled "The Role of Celebrity Endorsement on Social Networks in Forming Brand Attitudes among Egyptian Youth." The study aimed to explore the impact of Egyptian celebrities' endorsement of brands on social media platforms, particularly Instagram, in shaping brand attitudes. It involved both analytical analysis of endorsements of brands on Instagram profiles by Egyptian celebrities, including Mohamed Salah and Amr Diab, and a field study on a sample of Egyptian youth followers. The examining committee awarded him the Ph.D. degree with honors and recommended sharing the thesis with other universities.[8][9][10][11]

During his postgraduate studies, Elsamni has participated in a scientific mission for postgraduate studies in Media and Cultural Praxis at Marburg University in Germany in 2020.[8]

Elsamni holds a Master's degree in Journalism and Mass Communication from the School of Global Affairs and Public Policy at the American University in Cairo, obtained in 2016. His master's thesis was titled "Framing Arab Refugees in Global News" and examined the media coverage by international news outlets, specifically CNN, of Arab refugees, after the migration and displacement of tens of thousands from Arab countries, especially from Syria and Iraq.[12][13][14][15]

In addition, Elsamni obtained a graduate Diploma in Public Policy from the American University in Cairo in 2016.[8]

On the undergraduate level, Elsamni holds a Bachelor's degree in Media and Communication Sciences from Ain Shams University, obtained in 2009, and a second Bachelor's degree in Information Technology and Computing from the Open University in the United Kingdom, also obtained in 2009.[8]

Media[edit]

Elsamni is a regular guest in the Egyptian Radio and Television. In 2018 and 2019, he presented 15 episodes of the Egyptian weekly TV-Show "Dictionary of Culture" on ERTU Channel 2.

Elsamni is also a published poet[16], who publishes in Egyptian newspapers, such as El Watan.[17][18][19][20][21]

Books[edit]

Awards[edit]

References[edit]

  1. 1.0 1.1 "Ain Shams University Staff Portal - Dr. Abdulrahman Elsamni". Ain Shams University.
  2. Eshra, Nermin. "لأول مرة|جامعة الطفل فى زيارة لكلية إعلام عين شمس". Al-Wafd (in Arabic).CS1 maint: Unrecognized language (link)
  3. Newspaper, Al-Gomhuria. "إعلام عين شمس تشارك في ختام فعاليات جامعة الطفل". Al-Gomhuria (in Arabic).CS1 maint: Unrecognized language (link)
  4. Bastawy, Eman. "بمشاركة هداية ملاك.. حملة إعلامية عن صناعة البطل الأوليمبي لطلاب جامعة عين شمس". Al-Ahram (in Arabic).CS1 maint: Unrecognized language (link)
  5. Illia, Maria. "طلاب جامعة عين شمس يطلقون حملة إعلامية لترشيد استهلاك المياه". Cairo24 (in Arabic).CS1 maint: Unrecognized language (link)
  6. Mohamed, Loai. ""آداب عين شمس" تواجه بطالة خريجيها بـ"ملتقى للتوظيف"". El Watan News (in Arabic).CS1 maint: Unrecognized language (link)
  7. Ragheb, Mahmoud. "بالصور.. " cinema d9" حملة لطلاب بإعلام عين شمس عن مراحل تطور السينما". Youm7 (in Arabic).CS1 maint: Unrecognized language (link)
  8. 8.0 8.1 8.2 8.3 8.4 Newspaper, Al-Ahram. ""دور المشاهير في العلامات التجارية على شبكات التواصل» رسالة دكتوراة بـ«إعلام عين شمس"". Al-Ahram (in Arabic).CS1 maint: Unrecognized language (link)
  9. Newspaper, Al-Gomhuria. ""دور المشاهير في العلامات التجارية على شبكات التواصل" رسالة دكتوراة بـ"إعلام عين شمس"". Al-Gomhuria (in Arabic).CS1 maint: Unrecognized language (link)
  10. Ayman, Ahmed. ""دور المشاهير في العلامات التجارية على السوشيال ميديا" رسالة دكتوراه بإعلام عين شمس". Sada El-Balad (in Arabic).CS1 maint: Unrecognized language (link)
  11. Salah, Karim. ""دور المشاهير على مواقع الشبكات الاجتماعية في تشكيل الاتجاه" دكتوراه بآداب عين شمس". Albawabh News (in Arabic).CS1 maint: Unrecognized language (link)
  12. Elwardany, Abdelhalim. "دراسة عن "صورة اللاجئين العرب في الأخبار الدولية" بالجامعة الأمريكية". Al Gomhuria (in Arabic). Archived from the original on 9 Oct 2018. Unknown parameter |url-status= ignored (help)CS1 maint: Unrecognized language (link)
  13. Ghaleb, Ghada. "دراسة عن «صورة اللاجئين العرب في الأخبار الدولية» بالجامعة الأمريكية". Al-Masry Al-Youm (in Arabic).CS1 maint: Unrecognized language (link)
  14. Mohamed, Loai. "دراسة عن "صورة اللاجئين العرب في الأخبار الدولية" بالجامعة الأمريكية". El Watan News (in Arabic).CS1 maint: Unrecognized language (link)
  15. Abdelwahed, Shaimaa. ""اللاجئين العرب في الأخبار الدولية" دراسة للباحث عبدالرحمن السمني بالجامعة الأمريكية". Albawabh News (in Arabic).CS1 maint: Unrecognized language (link)
  16. Mohamed, Loai. "هشام عباس و"قطامش" و"قنديل" يشعلون حفل "إعلام عين شمس"". El Watan News (in Arabic).CS1 maint: Unrecognized language (link)
  17. Elsamni, Abdulrahman. "مربعات". El Watan (in Arabic).CS1 maint: Unrecognized language (link)
  18. Elsamni, Abdulrahman. "فتنة". El Watan (in Arabic).CS1 maint: Unrecognized language (link)
  19. Elsamni, Abdulrahman. "طرف واحد" (in Arabic) – via Masress.CS1 maint: Unrecognized language (link)
  20. Elsamni, Abdulrahman. "قدر". Albedaiah (in Arabic). Archived from the original on 9 Oct 2018. Unknown parameter |url-status= ignored (help)CS1 maint: Unrecognized language (link)
  21. Elsamni, Abdulrahman. "دوشة". Albedaiah (in Arabic). Archived from the original on 11 Dec 2017. Unknown parameter |url-status= ignored (help)CS1 maint: Unrecognized language (link)
  22. Elsamni, Abdulrahman (2016). "Framing Arab Refugees in Global News". AUC Knowledge Fountain. American University in Cairo.
  23. El-Shaarawi, Sarah; Elsamni, Abdulrahman (2017). "Egypt: Positive Stories but Questions Remain over Self-Censorship and Lack of In-Depth Coverage". How does the media on both sides of the Mediterranean report on migration?. European Commission. Search this book on
  24. Elsamni, Abdulrahman (2022). "The Role of Celebrity Endorsement on Social Networks in Forming Brand Attitudes among Egyptian Youth". Egyptian Universities Libraries Consortium. Ain Shams University.
  25. Elsamni, Abdulrahman (2023). Public Relations and Advertising Graduation Project (Part 1) (in Arabic). Cairo: Ain Shams University Press.CS1 maint: Unrecognized language (link) Search this book on
  26. "The Faculty of Arts Honors the Outstanding Faculty Staff". Ain Shams University.
  27. Section, Education. "آداب عين شمس تكرم المتميزين من أعضاء هيئة التدريس". Sada El-Balad (in Arabic).CS1 maint: Unrecognized language (link)

See Also[edit]


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