Accurat
Script error: No such module "AfC submission catcheck".
Accurat is a data–driven design firm with offices in New York and Milan.[1] Founded in 2011 by Giorgia Lupi, Gabriele Rossi, and Simone Quadri, notable clients include IBM, Google, and Starbucks.[2][3] Accurat’s work combines data science with digital product design and data visualization to help organizations analyze information and leverage it for business.
Work[edit]
Accurat gained widespread exposure shortly after its founding, with a series of data visualizations that ran for two years in Corriere della Serra’s Sunday supplement, La Lettura.[4] Designs were noted for their depth and complexity, and circulated by publications including Fast Company, The Atlantic, and Popular Science.[5]
The company is known for an ethos coined “data humanism” by its founders, which foregrounds aesthetics for purposes of engagement and places equal importance on qualitative and quantitative information. Writing about this principle and the company’s overall approach, Liz Stinson declared the firm “one of the more intriguing information design studios in recent memory” in the AIGA blog Eye on Design.[6]
Other notable projects include an interactive app based on the 2016 election for Google, an AR–activated mural for Starbucks, and a desktop experience that allowed users to interact with astronaut Samantha Cristoforetti while she was in orbit.[7][8][9]
In 2019, Accurat was commissioned to create a work to serve as an immersive entry point for the XXII Milan Triennial, Broken Nature.[10] “The Room of Change” was a 100–foot data mural or “wallpaper” that illustrated human interactions with the environment from 2400 B.C. to 10,000 A.D. Alexandra Lange of The New Yorker described the work favorably, writing: “The wow factor comes when you step back and realize that all those numbers—all that data—look from afar like the sketch for a Bauhaus tapestry, done in colored pencil. The installation works as both visual art and a narrative of environmental decline.” [11]
Awards and honors[edit]
2013: Information is Beautiful Awards - Gold Medal, category: Data Visualization.[12]
2013: Cannes Lions international Festival of Creativity - Bronze Lion[13]
2015: Information is Beautiful Awards - Gold Medal, category: Commercial Studio[14]
2019: Information is Beautiful Awards - Gold Medal, category: Unusual[15]
References[edit]
- ↑ "MIT Media Lab Director's Fellows announced for 2018". MIT News | Massachusetts Institute of Technology. 2018-05-24. Retrieved 2022-09-02.
- ↑ Miller, Sarah Kay (2020-05-13). "Catching Up With Giovanni Magni of Accurat Design Studio". Nightingale. Retrieved 2022-09-02.
- ↑ Eldor, Karin (2019-11-12). "Can Data Be Human? Ask Giorgia Lupi, Whose Collection With '& Other Stories' Celebrates Women In Science". Forbes. Retrieved 2022-09-02.
- ↑ "Data Humanism: The Revolutionary Future of Data Visualization". PRINT Magazine. 2017-01-30. Retrieved 2022-09-02.
- ↑ "'La Lettura' — Story". Pentagram. Retrieved 2022-09-02.
- ↑ Stinson, Liz (2018-07-28). "Accurat's Perfectly Imperfect Approach to Data Visualization". AIGA Eye on Design. Retrieved 2022-09-02.
- ↑ Stinson, Liz (2016-10-18). "What's The Rest of The World Googling About The Election? Now You Can Find Out". Wired. ISSN 1059-1028. Retrieved 2022-09-02.
- ↑ "Starbucks Data Wall Experience". www.informationisbeautifulawards.com. Retrieved 2022-09-02.
- ↑ Sifferlin, Alexandra (2014-11-24). "This App Lets You Say Hello to an Astronaut in Space". Time. Retrieved 2022-09-02.
- ↑ "Broken Nature portrait #3: Accurat—The Room of Change". www.brokennature.org. 2019-07-18. Retrieved 2022-09-02.
- ↑ Lange, Alexandra (2019-05-25). "Can Data Be Human? The Work of Giorgia Lupi". The New Yorker. Retrieved 2022-09-02.
- ↑ "Nobels, no degrees". www.informationisbeautifulawards.com. Retrieved 2022-09-02.
- ↑ "Cannes Lions Daily News - 2013 by Boutique Editions - Issuu". issuu.com. Retrieved 2022-09-02.
- ↑ "Winners: Kantar Information is Beautiful Awards 2015". Information is Beautiful. Retrieved 2022-09-02.
- ↑ "Information is Beautiful Awards 2019: The Winners". www.informationisbeautifulawards.com. Retrieved 2022-09-02.
External links[edit]
This article "Accurat" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Accurat. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
