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Ace & Tate

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Ace and Tate E-com B.V.
Founded2013; 6 years ago (2013) in Amsterdam, North-Holland, Netherlands
FoundersMark de Lange Camiel de Lange van Bergen
Key people
Mark de Lange (CEO)

Alexander Buijtendijk (CFO)

Jons Janssens (CCO)

Ace & Tate is a Dutch eyewear company founded in June 2013 and is based in Amsterdam..[1] The brand offers glasses and sunglasses through its website and stores located across Europe. The brand’s designs and stores have been featured in leading publications, such as Vogue,[2] ELLE,[3] i-D ,[4] FRAME, [5] Dezeen [6] and Wallpaper. [7]

History[edit | edit source]

The company was founded by Mark de Lange and Camiel de Lange van Bergen in 2013 and is headquartered in Amsterdam. [8] The idea for the brand came from a trip that Mark de Lange took to New York where he purchased an expensive pair of glasses. Back in the Netherlands, he was frustrated by the high price and the complex process of getting prescription lenses.[9] This led him to go about researching the international eyewear market and found Ace & Tate.

Business model[edit | edit source]

Ace & Tate began operating online exclusively in 2013 and opened its first store in 2015. Ace & Tate carries a direct-to-consumer business model, which means that it designs glasses in-house and it sells them directly to end consumers through its own online and offline channels.[10] The brand has managed to cut out the middlemen, so it can keep the price down with an omnichannel approach. Ace & Tate thus offers and aligns services on both online and offline channels.[9] Ace & Tate offers various services, such as free eye tests, getting your glasses in store on the same day and being able to try the glasses at home before considering a purchase.[11] Since 2018, the brand also offers a virtual try on service.[10]

Products[edit | edit source]

The frames are all designed in-house at the Amsterdam headquarters. The brand takes its name from acetate, the material used to create most of the brand’s frames. [12] In 2015, the brand introduced its first full metal collection and multifocal lenses. In January 2017, the brand launched its first titanium frames.[13] Ace & Tate’s frames have also been featured by various fashion publications amongst others Vogue[14], British GQ[15], Dazed[16], Monocle[17], Business of Fashion[10] and The Guardian.[18] The brand also collaborated with brands and artists, such as It’s Nice That[19], New Tendency[20], Lernert & Sander[21], CMMN SWDN[16] and Ashley Williams.[14]

Retail[edit | edit source]

Over the last three years, Ace & Tate has expanded rapidly and has opened over 35 stores that are located in 8 different countries across Europe.[10]. The eyewear brand sees its physical stores as an extension from their online experience[22]. Design is an essential part of the offline experience[6] and most of its stores are made flexible to host in-store events[23]. Its stores see regular collaborations with local artists and design studios. In 2019, the brand plans on opening at least 20 more stores across Europe[10]

Ace & Tate Creative Fund[edit | edit source]

In April 2016, Ace & Tate launched the Ace & Tate Creative Fund[24]. The fund was set up to support emerging artists and collectives in the realisation of their creative projects[25]. Amsterdam-based photographer Lucas Hardonk[26] and British photographer Hayley Louisa Brown were the two first recipients of the Ace & Tate Creative Fund[27]

References[edit | edit source]

  1. [1],Amsterdam Made.
  2. [2], Vogue Article.
  3. [3],Elle Article.
  4. [4], I-D article.
  5. [5], Frame Article.
  6. 6.0 6.1 [6], Dezeen Article.
  7. [7], Wallpaper Article.
  8. [8], Sprout.
  9. 9.0 9.1 [9], Spaces Works.
  10. 10.0 10.1 10.2 10.3 10.4 [10],Business of Fashion.
  11. [11], Twinkle Magazine.
  12. [12], The Makers Amsterdam.
  13. [13], T3 Article.
  14. 14.0 14.1 [14], Vogue Article
  15. [15], GQ Article.
  16. 16.0 16.1 [16], Dazed Article.
  17. [17], Monocle Article.
  18. [18], The Guardian Article.
  19. [19], Highsnobiety Article.
  20. [20], Highsnobiety Article.
  21. [21], Glamcult Article.
  22. [22], WGSN Article.
  23. [23], Superfuture Article.
  24. [24], Itsnicethat.
  25. [25], I-D Vice.
  26. [26], Glamcult.
  27. [27], Complex Article.

Edited the copy to make it more compatible for Wikipedia[edit | edit source]

This article "Ace & Tate" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Ace & Tate. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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