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Adam Fitch

From EverybodyWiki Bios & Wiki

Adam Fitch
Born (1994-11-04) 4 November 1994 (age 29)
Scunthorpe, North Lincolnshire, England
🏳️ NationalityEnglish
💼 Occupation
Esports Journalist
📆 Years active  2018-Current

Adam Fitch is an English esports journalist, reporter, editor, and speaker. Writing for publications such as Red Bull[1][2][3], Dot Esports[4], GINX Esports TV[5], and Unikrn[6], he was named 'Reporter of the Year' at the UK Esports Awards in 2019[7][8][9] after also being a finalist in 2018[10][11]. Adam is known for providing extensive coverage of the industry at large.

In May 2018, he was appointed as the PUBG Adviser[12] for the British Esports Association, a not-for-profit national body established in 2016 to promote esports in the UK.


Adam Fitch started writing about the esports industry in January 2018 when he entered a trial with esports business news, media, and events company Esports Insider. Covering the industry at large, Adam published around 700 articles for the publication in his first year - covering a plethora of investments, partnerships, sponsorships, and tournament details.

Over the course of his journalism career, Adam has continued to build up a roster of publications where he would write a variety of content. From acting as the Weekend Editor for ESforce property[13] to writing topical feature pieces for GINX Esports TV[14]. He has also had his work published on publications such as Red Bull[1], Unikrn[6], The Players' Lobby, VPEsports[15], Dexerto[16], and Inven Global[17].

Adam's first notable exclusive report was regarding a delay in PUBG Corp. and StarLadder's PUBG Europe League. Published in February 2019, the report[18] enlightened fans about why the competition had yet to be launched in the midst of radio silence from its organisers.

On May 14th, he provided an update[19] on Immortals' bid on for OpTic Gaming's parent company, Infinite Esports & Entertainment, which resulted in the topic going viral. A follow-up report[20] came from Adam on May 18th regarding the situation with Infinite Esports & Entertainment, revealing that its purchase by Immortals was imminent. These reports were picked up by a number of prevalent publications[21][22][23][24].

On July 1st, Adam was appointed as the Editor of Esports Insider[25][26]; assuming responsibility for the editorial direction and structure for leading esports business publication. He still produces articles on a freelance basis for a number of prominent publications that cover the esports industry.

In July 2019, Adam shed some light on a controversial situation at the MET Asia Series: PUBG Classic that saw seven teams temporarily boycott the international event[27]. He furthered his unique PUBG reporting in October 2019 by breaking the news of a major cancellation that saw organisation lose thousands of dollars[28] and followed that up in January 2020 by revealing the exact figures organisations had received from revenue-sharing initiatives[29].

After leaking potential franchises for the upcoming franchised iteration of the Call of Duty World League on Twitter[30][31][32], Adam uncovered a leak that revealed all 12 of the franchises on October 9th. This quickly became big news in esports and was covered by major personalities and publications, crediting Adam for his findings[33][34][35][36][37].

Adam hosts a podcast series that is hosted on YouTube[38], Spotify[39], Apple Podcasts[40], and Google Podcasts[41], among others platforms, where he interviews prominent industry figures on a weekly basis. He also hosts other series and appears on other talk shows and podcasts regularly[42][43][44][45][46].

Adam was interviewed by GINX Esports TV[47] in December 2019 to get his insights on winning Reporter of the Year at the UK Esports Awards, calling out companies that others won't, and how to become a successful journalist. Adam was invited on Cheddar property Cheddar Esports on two occasions in January 2020[48][49], specifically for his knowledge on esports business and the Call of Duty League.


  1. 1.0 1.1 "Pro PUBG players sound off on what changes Erangel needs". 2019-04-19. Retrieved 2019-05-11.
  2. "The pros give us the rundown on what changes Erangel needs". Red Bull. Retrieved 2019-05-11.
  3. "G2 Esports helped Ubisoft make Lion viable". Red Bull. Retrieved 2019-05-11.
  4. "Adam Fitch Profile". Dot Esports. Retrieved 2019-05-11.
  5. TV, GINX Esports (2019-06-27). "GINX's own @EmileCole93, @StumpyGoblin and @byadamfitch have been nominated for this year's UK Esports Awards! Check out the full list of #UKEA finalists: …". @GinxTV. Retrieved 2020-02-12.
  6. 6.0 6.1 "Latest Esports News and Event Coverage – Unikrn News". Retrieved 2019-05-11.
  7. UK Esports Awards [@ukeagg] (2019-08-03). "Your 2019 UK Esports Awards Reporter of the Year is Adam Fitch! Congratulations Adam!" (Tweet). Retrieved 2019-08-05 – via Twitter.
  8. UK Esports Awards 2019, retrieved 2019-08-24
  9. Hollingsworth, David (2019-08-05). "UK Esports Awards crowns winners for 2019". Esports Insider. Retrieved 2019-08-24.
  10. "UK Esports Awards finalists revealed". UK Esports Awards. Retrieved 2019-05-25.
  11. Sacco, Dom (July 3, 2018). "UK Esports Awards 2018 Finalists". Esports News UK.
  12. "British Esports appoints PUBG game adviser". British Esports Association. 2018-07-30. Retrieved 2019-05-11.
  13. "". 2018-12-30. Archived from the original on 2018-12-30. Retrieved 2019-05-11.
  14. "Adam Fitch, Author at GINX Esports TV | The Home of Esports on TV". GINX Esports TV | The Home of Esports on TV. Retrieved 2019-05-11.
  15. "Fortnite's Summer Skirmish was a Failure, and it's Not Surprising". VPEsports. Retrieved 2019-05-11.
  16. Fitch, Adam (July 22, 2019). "The Fall of OpTic Gaming". Retrieved 2019-09-06.
  17. "Author : Adam Fitch". InvenGlobal. Retrieved 2019-05-11.
  18. Fitch, Adam (2019-02-11). "Sources: PUBG Europe League delayed until March". Esports Insider. Retrieved 2019-05-11.
  19. Fitch, Adam (2019-05-14). "Sources: Immortals close to purchasing Infinite Esports & Entertainment". Esports Insider. Retrieved 2019-05-14.
  20. Fitch, Adam (2019-05-18). "Sources: Infinite Esports & Entertainment purchase is imminent". Esports Insider. Retrieved 2019-05-18.
  21. "Immortals Reportedly Close to Purchasing OpTic Gaming, Infinite". Unikrn News. 2019-05-14. Retrieved 2019-06-07.
  22. "OpTic Gaming vs. Infinite Esports: The story so far | GINX Esports TV". GINX Esports TV | The Home of Esports on TV. 2019-06-03. Retrieved 2019-06-07.
  23. "OpTic CEO Hector Rodriguez to discuss potential future with Immortals". Retrieved 2019-06-07.
  24. "Immortals Gaming Club Reportedly Close to Buying Optic Gaming". Twin Galaxies. Retrieved 2019-06-07.
  25. Esports Insider [@esportsinsider] (2019-07-01). "Start your Monday off by welcoming @byadamfitch into his new role as Editor at ESI. Been 18 years in the making but we finally got our man." (Tweet). Retrieved 2019-07-16 – via Twitter.
  26. MacInnes, Paul (2020-04-12). "Sancho v Rashford on Fifa: Shutdown gives esports mainstream moment | Paul MacInnes". The Guardian. ISSN 0261-3077. Retrieved 2020-04-19.
  27. Fitch, Adam (2019-07-31). "Sources: PUBG Corp. responsible for MET Asia Series controversy". Esports Insider. Retrieved 2019-08-05.
  28. Fitch, Adam (2019-10-17). "Sources: PUBG Corp. cancels revenue share items for Global Championship". Esports Insider. Retrieved 2020-02-12.
  29. Fitch, Adam (2020-01-14). "Sources: The numbers behind PUBG's esports revenue sharing in 2019". Esports Insider. Retrieved 2020-02-12.
  30. Fitch, Adam [@byadamfitch] (2019-10-05). "I've heard that @CWL_NYC will be called the New York Subliners. / The @subliners account has a CoD profile picture, a trademark was filed on September 13, and the domain was registered on July 21. / This image could well be the logo for the franchise," (Tweet). Retrieved 2019-10-09 – via Twitter.
  31. Fitch, Adam [@byadamfitch] (2019-10-04). "c0ntact Gaming, owner of @ParisEternal and @COD_Paris, appears to own a domain for Paris Legion. / I can't find any other trace of Paris Legion just yet but it's worth noting for" (Tweet). Retrieved 2019-10-09 – via Twitter.
  32. Fitch, Adam [@byadamfitch] (2019-09-27). "A trademark for "London Royal Ravens" was filed on September 25th and its classifications appear to be geared towards merchandise. / Hi again, @LondonCOD?" (Tweet). Retrieved 2019-10-09 – via Twitter.
  33. Breslau, Rod [@Slasher] (2019-10-09). "noticed first by @byadamfitch, Activision Blizzard itself has accidentally leaked all 12 Call Of Duty League franchise team names through the website's code including of which, that FaZe will be partnering for the Atlanta franchise / Activision Blizzard off to a solid week" (Tweet). Retrieved 2019-10-09 – via Twitter.
  34. Bhat, Keshav (2019-10-09). "Report: All Call of Duty League team names and colors leaked via new website". Charlie INTEL. Retrieved 2019-10-09.
  35. "Official website code reveals teams for Call of Duty League 2020". Retrieved 2019-10-09.
  36. "Call of Duty League website leaks franchise team names including FaZe". Retrieved 2019-10-09.
  37. "New Call of Duty World League Teams & Franchising Leaked". Twin Galaxies. Retrieved 2019-10-09.
  38. "Adam Fitch". YouTube. Retrieved 2019-05-25. Unknown parameter |url-status= ignored (help)
  39. "The Adam Fitch Podcast". Spotify. Retrieved 2020-02-12.
  40. "‎The Adam Fitch Podcast on Apple Podcasts". Apple Podcasts. Retrieved 2020-02-12.
  41. Fitch, Adam. "The Adam Fitch Podcast". Google Podcasts. Retrieved 2020-02-12.
  42. Power Rankings Still Mean NOTHING - Spitfire Episode 54 with Bricey, Tunn, Adam Fitch & Vortex, retrieved 2020-02-12
  43. Don't Listen To This, It's Clickbait! Spitfire Ep. 49 with Brice, Tunn, Richard Lewis, & Adam Fitch, retrieved 2020-02-12
  44. Why Do Esports Viewership Stats SUCK? | Snapshot Gamecast - Adam Fitch, retrieved 2020-02-12
  45. Insider Insights Episode #1 | Esports Origin Stories, retrieved 2020-02-12
  46. Live Stream: Talking Infinite & OpTic w/ Adam Fitch, retrieved 2020-02-12
  47. (2019-12-06). "Adam Fitch - "People are prioritising ... potential opportunities down the line over truth"". GINX. Retrieved 2020-02-12.
  48. "Call of Duty League 2020 Season Minnesota Homestead Woes". Cheddar. Retrieved 2020-02-12.
  49. "Germany Introduces a New Esports Visa For 2020". Cheddar. Retrieved 2020-02-12.

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