Handigeni Digital Innovations

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Handigeni Digital Innovations
Handigeni Digital Innovations - HDI
IndustryDigital Marketing, Marketing Research, Digital Transformation, Web Development
Founded 📆July 2020
Founders 👔Mohammed Bentaleb
Headquarters 🏙️,
Casablanca, Morocco
Area served 🗺️
Key people
Mohammed Bentaleb (CEO)
Number of employees
🌐 Websitehandigeni.com
📇 Address
📞 telephone

Handigeni Digital Innovations abbreviated as "HDI" is a digital agency specialized in consulting and digital transformation. it is located at Casablanca Technopark, in Casablanca, Morocco, and was founded in July 2020.

HDI provides a range of innovative solutions for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, marketing automation, and data-driven marketing. HDI's philosophy is founded on the principle that: "Innovation & performance go hand in hand!"


Handigeni Digital Innovations's mission is to demystify Digital Transformation through the services it provides and with its expertise in the leveraging of the internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms in order to promote brands, products and services and thus changing and enabling the way brands and businesses use technology to optimize their customers' experience and to reach their business objectives.


HDI assists its clients in the conception of a successful digital strategy and in succeeding with their digital marketing campaigns, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising and Mobile Marketing.

Marketing strategy[edit]

HDI adapts its marketing strategy to target the ideal potential clients, therefore, enabling businesses to reach the right audience in order to advertise their products or services, and ultimately, decreasing the cost for the company. HDI employs a long-term marketing approach, powered by data-driven marketing techniques and marketing automation that enables businesses to understand their clients needs better and enhance their services and offerings through multiple channels and mediums.

Marketing techniques[edit]

HDI deploys marketing strategies centered on reaching prospective customers across multiple online channels, using omni-channel tactics, and nonlinear marketing techniques to maintain sufficient brand exposure, engagement, and reach. These strategies involve efforts to adapt the advertising to different platforms, and to tailor the advertising to different individual buyers rather than a large coherent audience. The tactics employed may include:

  • Search engine optimization (SEO)
  • Social media marketing
  • Marketing automation
  • Email marketing
  • Content marketing
  • Website marketing
  • Paid search/PPC- Pay-per-click
  • Remarketing
  • Data-driven advertising

Brand awareness[edit]

Among HDI's objectives is to raise and enhance its clients' brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand. Through digital marketing, HDI accompany its clients in promoting their Brands, measuring their brand perception and consumer decision-making; and in consequence, enhancing their performance and increasing their sales.

External links[edit]

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