Aidem Ventures

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Aidem Ventures
File:Aidem Ventures logo.jpg
Founded 📆
Founder 👔Raj Nayak
Headquarters 🏙️, ,
Area served 🗺️
Key people
  • Ashok Kumar Gupta (Chairman)
  • Vikas Khanchandani (Co-founder & Director)
  • Karan Kumar Gupta (Director)
Number of employees
📇 Address
📞 telephone

Aidem Ventures is an Indian media consulting, marketing and advertising sales company headquartered in Mumbai. Aidem has been the media representative for several media companies including NDTV News, Microsoft Advertising, NewsX, Eros Now, Live India, Sahara One, Sahara Filmy, Shagun TV, The Economist, KBS World, CIRA Media Network, The Walt Disney Company, BAG Network, Videocon d2h, Al Jazeera, Mastiii, UFO Digital Cinema and Policybazaar.[1][2][3][4][5]

Aidem along with eBUS offers digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.[6][7]


Aidem Ventures was founded as a corporate spin-off of NDTV Media which was set up in 2003 by Raj Nayak as a 26:74 joint venture with NDTV.[8][9][10] In April 2010, Aidem Ventures was established as an independent enterprise along with entire sales team and business of NDTV Media. In April 2011, Vikas Khanchandani and Ashok Kumar Gupta took over the charge of the company as its Director and Chairman.[11] In November 2014, Aidem Ventures signed a deal with Hathway to handle their nationwide marketing and advertising duties.[12]


In 2010, Aidem Ventures entered into a joint venture with Singapore-based company, eBus.[8] The venture developed eBUS Digital Delivery Platform which enabled advertisers to digitally distribute TV commercials to broadcasters.[8] The eBus-Aidem JV was acquired by Group IMD in 2013.[13][14] At present eBus has the largest network of broadcasters for digital delivery and distribution of television commercials in India.[13]

Zirca Digital Solutions[edit]

Zirca is the digital brand solutions arm of Aidem Ventures.[15][16] The company was incorporated in December 2012.[17]


  1. "Hathway Hands Over Ad-sales Duties to Aidem Ventures". afaqs. Mumbai. afaqs. 6 November 2014. Retrieved 18 December 2015.
  2. Laghate, Gaurav (14 February 2013). "CIRA Media launches 4 English music channels". Business Standard. Mumbai. Business Standard. Retrieved 18 December 2015.
  3. "Aidem to handle Al Jazeera channels media sales in India". Silicon India. New Delhi. PTI. 18 July 2011. Retrieved 18 December 2015.
  4. "Aidem Ventures to handle sales for The Economist Online in India". Best Media Info. 28 November 2011. Retrieved 18 December 2015.
  5. "Aidem Ventures to handle media sales duties of KBS World". Campaign India. 20 December 2011. Retrieved 18 December 2015.
  6. "Aidem Ventures bags ad sales duties of two channels". Mumbai: afaqs. 1 April 2014. Retrieved 18 December 2015.
  7. Krishnamurthy, Jagadeesh (25 July 2011). "Joydeep Ghosh to head eBus Aidem operations in India". campaign India. Retrieved 18 December 2015.
  8. 8.0 8.1 8.2 "Aidem Ventures: A comeback tale". Indian Television. 4 July 2013. Retrieved 18 December 2015.
  9. "Raj Nayak parts ways with NDTV, floats new company". Business Standard. New Delhi. PTI. 30 March 2010. Retrieved 18 December 2015.
  10. "Former NDTV head Nayak floats firm". Hindustan Times. Mumbai. 30 March 2010. Retrieved 18 December 2015.
  11. Subramanian, Anusha (19 April 2011). "Question mark over Raj Nayak's Aidem ventures". businesstoday. Retrieved 18 December 2015.
  12. "Hathway appoints Aidem ventures for ad sales". IndianTelevision. 5 November 2014. Retrieved 18 December 2015.
  13. 13.0 13.1 "IMD acquires eBUS; buys out Aidem's stake in India JV". Best Media Info. 4 February 2012. Retrieved 18 December 2015.
  14. Bhattacharyya, Anushree (19 February 2013). "On Cloud Nine". The Financial Express. Retrieved 18 December 2015.
  15. "Zirca Digital Solutions eyes expansion in SE & North Asia". IndianTelevision. 2 November 2015. Retrieved 18 December 2015.
  16. Menon, Nisha (15 May 2012). "Aidem Ventures to launch digital ad network". afaqs!. Retrieved 18 December 2015.
  17. "ZIRCA DIGITAL SOLUTIONS PRIVATE LIMITED". Zauba Corp. Retrieved 18 December 2015.

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