Creator Now
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Airrack | |||||||||||||
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 Decker in 2021 | |||||||||||||
| Personal information | |||||||||||||
| Born | Eric Decker January 12, 1997 | ||||||||||||
| Occupation | |||||||||||||
| YouTube information | |||||||||||||
| Channel | |||||||||||||
| Created by | Eric Decker | ||||||||||||
| Years active | 2019–present | ||||||||||||
| Genre | Vlog, pranks, challenges | ||||||||||||
| Subscribers | 10.3 million | ||||||||||||
| Total views | 1.2 billion | ||||||||||||
| Associated acts | |||||||||||||
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Eric Decker (born January 12, 1997), known online as Airrack, is an American YouTube vlogger known for his challenge and prank content, and for gaining a million subscribers in a year.[3] He is also co-founder of Creator Now, an educational program for online content creation.
Early life[edit]
According to Decker, he first discovered YouTube when he was in fifth grade and was inspired to film a music video for the Flo Rida song "Low". He later went to college but dropped out to start a wedding video production company. He worked there for four years before becoming a full-time YouTuber.[4]
YouTube career[edit]
Decker launched his YouTube channel in July 2019.[5] He became known for videos gate crashing events, including Tomorrowland music festival, the VIP section of a Travis Scott concert, and an attempt to crash Justin Bieber's wedding in September 2019.[6] Creating vlogs, pranks and challenge videos, he gained 880,000 subscribers by December 2020.[5] Aiming to reach a million subscribers by the end of the year,[7] he partnered with creator startup Stir for a campaign for subscribers in which he stranded himself on a deserted island.[5] Stir set up a website called Save Airrack which provided a referral system for fans to refer new subscribers to his channel for rewards such as thank you letters, the opportunity to feature in collaboration videos, and the ability to choose a design for Decker to have as a tattoo.[5] He successfully reached a million subscribers on December 27 after having gained 250,000 subscribers within two weeks.[7]
Decker continued to create prank and social experiment videos into 2021, including a May video in which he hired over 50 bodyguards to convince people that he was a celebrity.[8] In November 2021, Decker hosted a ping pong tournament called XTreme Pong sponsored by banking app Current. NFTs associated with the event, including NFTs of the competitors' paddles, were auctioned through OpenSea.[9] Decker again partnered with Current in December to promote their app with a $5000 giveaway.[10][11] That month he participated in the third installment of MrBeast's YouTube Originals show Creator Games for a prize of $1 million.[12] Zach King won the competition but later donated $55,000 of the prize money to a charity of Decker's choice, the Atlanta Community Food Bank, after Decker agreed to eat hot wings with a heat of 3 million Scoville.[13]
In January 2022, KTLA 5 reported on an unknown man scaling a building in downtown Los Angeles dressed as Spider-Man.[14][15] Decker claimed that he had climbed the building in an attempt to gain the attention of Marvel so they would cast him as the character in their next Spider-Man film.[14][16] He told Insider that the stunt was "dead serious" and that he was "here to get a part — any part — in a Marvel movie and I will not stop until the mission is accomplished".[14] In September 2022, Decker was a keynote speaker at the annual VidSummit conference where he spoke about the creator economy.[17] That November he was invited to join FaZe Clan by MrBeast.[18] He hosted the 12th Streamy Awards on December 4, 2022, which was livestreamed exclusively to his YouTube channel.[19] Decker reached 10 million subscribers in 2022, hitting the milestone in under three years.[20]
In January 2023, Pizza Hut collaborated with Decker to create the world's largest pizza, breaking the Guinness World Record with a 13,990-square-foot pizza. The pizza's 68,000 slices were donated to local food banks in Los Angeles once the record was documented by Guinness.[21][22][23] The pizza was used in Pizza Hut's Super Bowl commercial for the return of its "Big New Yorker".[24][25] Decker also attempted to break the record for the World's Largest Pizza Party with an event featuring a performance from Yung Gravy. However, the attempt did not break the record as they missed the record by about 40 people.[26][non-primary source needed]
Creator Now[edit]
| ISIN | 🆔 |
|---|---|
| Industry | Creator economy |
| Founded 📆 | May 2021 |
| Founder 👔 | Eric Decker, Zack Honarvar, Kate Ward |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | creatornow |
| 📇 Address | |
| 📞 telephone | |
In May 2021, Decker co-founded Creator Now, an educational program for online content creation, with One Day Entertainment managers Zack Honarvar and Kate Ward.[3][27][4] It raised $3 million of funding from investors including Upfront Ventures, Casey Neistat, Justin Kan, and Jack Conte.[3][27]
Awards and nominations[edit]
| Year | Ceremony | Category | Result | Ref. |
|---|---|---|---|---|
| 2021 | 11th Streamy Awards | First Person | Nominated | [28] |
| 2022 | 12th Streamy Awards | Creator of the Year | Nominated | [20] |
| First Person | Won | [29] | ||
| Editing | Nominated | [20] |
References[edit]
- ↑ Hearing, Alice (February 8, 2021). "Youtuber Airrack reveals how he went from 0 to 1m subcribers in a year". Dexerto. Retrieved January 15, 2023.
- ↑ Decker, Eric (November 6, 2022). "I Hit 10,000,000 Subscribers". YouTube. Archived from the original on January 15, 2022. Retrieved January 15, 2022.
- ↑ 3.0 3.1 3.2 Weiss, Geoff (2022-01-31). "Airrack Raises $3 Million For YouTuber Film School". Tubefilter. Retrieved 2022-04-16.
- ↑ 4.0 4.1 Weiss, Geoff (2021-06-17). "Airrack Launched An Online Course For Aspiring YouTubers After Nabbing 1 Million Subscribers In A Year". Tubefilter. Retrieved 2022-04-16.
- ↑ 5.0 5.1 5.2 5.3 Hale, James (2020-12-22). "Latest Drop From Creator-Focused Startup 'Stir' Will Help Nascent Vlogger Airrack Reach 1 Million Subs". Tubefilter. Retrieved 2022-04-16.
- ↑ Oyer, Kalyn (2019-10-09). "This Atlanta YouTuber crashed Justin Bieber's SC wedding. Here's what happened". The Post and Courier. Retrieved 2022-04-16.
- ↑ 7.0 7.1 Phan, Trung T. (2021-01-19). "Airrack's race to 1m subscribers used all the tools of the new creator economy". The Hustle. Retrieved 2022-04-16.
- ↑ "YouTuber Hired 50 Bodyguards at Rs 34 Lakh in 'Fake Celebrity' Challenge and it Worked Like a Charm". CNN-News18. 2021-05-27. Retrieved 2022-04-16.
- ↑ Weiss, Geoff (2021-11-16). "Airrack Hosts Star-Studded Ping Pong Tournament, Auctions Creators' Paddles As NFTs". Tubefilter. Retrieved 2022-04-16.
- ↑ Weiss, Geoff (2021-12-16). "Banking App 'Current' Taps TikToker Rahul Rai, Airrack For Inaugural Holiday Campaign". Tubefilter. Retrieved 2022-04-16.
- ↑ Stanley, Grace (2022-01-20). "Inside the next generation of brand-creator partnerships". The Daily Dot. Retrieved 2022-10-18.
- ↑ Weiss, Geoff (2021-12-14). "MrBeast's Third 'Creator Games' To Host Bella Poarch, Logan Paul, With $1 Million Prize". Tubefilter. Retrieved 2022-05-12.
- ↑ Catlin, Heather (2022-04-29). "Atlanta Community Food Bank gets $55K, thanks to YouTube competition". WSB-TV. Retrieved 2022-05-12.
- ↑ 14.0 14.1 14.2 Cheong, Charissa (2022-02-09). "A YouTube prankster appeared to film himself scaling an LA building in a Spider-Man outfit to convince Marvel to give him a role in a movie". Insider. Retrieved 2022-04-16.
- ↑ Kiszla, Cameron; Leyvas, Gil (2022-01-20). "Person dressed as Spider-Man climbs downtown L.A. building". KTLA 5. With reporting by Matt Phillips. Retrieved 2022-04-16.
- ↑ Kiszla, Cameron (2022-02-06). "Downtown L.A. Spider-Man's identity revealed? YouTuber takes credit for climbing building". KTLA 5. Retrieved 2022-04-16.
- ↑ Gutelle, Sam (2022-09-06). "MrBeast, Dhar Mann, Wengie among keynote speakers at this year's VidSummit conference". Tubefilter. Retrieved 2022-09-07.
- ↑ Tsiaoussidis, Alex (2022-11-10). "FaZe Clan let MrBeast pick a new member on their behalf, and he chose a YouTube star". Dot Esports. Retrieved 2022-11-15.
- ↑ Grein, Paul (2022-12-05). "Mark Rober, MrBeast Win Big at 2022 YouTube Streamy Awards (Full Winners List)". Billboard. Retrieved 2022-12-06.
- ↑ 20.0 20.1 20.2 Grein, Paul (2022-10-27). "Post Malone, Hailey Bieber & More Among 2022 YouTube Streamy Awards Nominees". Billboard. Retrieved 2022-11-07.
- ↑ Marcus, Lillit (2023-01-21). "New record set for world's biggest pizza". CNN (Travel). Retrieved 2023-01-22.
- ↑ Fine, Camille (2023-01-24). "World's largest pizza record broken in an epic stunt for NY style return to Pizza Hut's menu". USA TODAY. Retrieved 2023-02-17.
- ↑ "New record set for world's biggest pizza". CBS Miami. 2023-02-09. Retrieved 2023-02-17.
- ↑ Gutelle, Sam (2023-02-13). "KSI and Logan Paul aired their Super Bowl commercial (and MrBeast was in an ad too)". Tubefilter. Retrieved 2023-02-17.
- ↑ Moore, Cortney (2023-01-20). "Pizza Hut and YouTube star Airrack make world's largest pizza in California". Fox News. Retrieved 2023-06-19.
- ↑ Cellini, John (2023-01-20). "World's BIGGEST Pizza Party! w/Airrack". Youtube. Retrieved 2023-01-22.
- ↑ 27.0 27.1 Stokel-Walker, Chris (2022-01-31). "The pitch deck that a YouTube 'film school' startup used to raise $3 million from investors like Casey Neistat". Business Insider. Retrieved 2022-04-16.
- ↑ Spangler, Todd (2021-10-20). "YouTube Streamy Awards 2021 Nominations Announced, MrBeast Leads With Seven Nods". Variety. Retrieved 2022-04-16.
- ↑ Chan, J. Clara (2021-10-20). "YouTube Streamy Awards: MrBeast Takes Top Creator; Full List of Winners". Hollywood Reporter. Retrieved 2022-12-05.
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