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Amir Hetsroni

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Amir Hetsroni
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Born (1968-02-06) February 6, 1968 (age 52)
Tel Aviv, Israel
CitizenshipPoland, Romania, Israel
OccupationAssociate professor at Koç University in Istanbul

Amir Hetsroni (born February 6, 1968, Tel-Aviv) is an Israeli professor of communication who currently teaches at Koç University in Istanbul.[1] He is also a novelist, publicist in Israel known for his extremely divisive views.


Hetsroni was born in Tel-Aviv in 1968 - a single child in an Ashkenazi family. Upon finishing his high-school studies he enlisted in the IDF and completed a three-year mandatory military service as a military correspondent.[2] He graduated with BA in Psychology and Cinema and Television from Tel-Aviv University in 1993 and received MA in 1996 and Ph.D. in 1999 in Communication from the Hebrew University of Jerusalem. He worked as a senior lecturer at Max Stern Yezreel Valley College until 2009 and then became a professor at Ariel University which fired him in 2014[3] following an article he wrote that supported the BDS movement and objected Israel's 2014 war in Gaza.[4] After teaching for one year in Xi'an Jiaotong-Liverpool University in China, Hetsroni became a full-time associate professor at Koç University in Istanbul.[1] Hetsroni published hundreds of op-ed articles expressing post-Zionist views,[5] one novel פיצוחים ("Famiy Feud" - Hebrew) about wallflower upbringing in the 1980s, and one graphic novel אבוד בסין ("Lost in China" - Hebrew) written in collaboration with Racheli Rottner and based on his turbulent partly open relationship with Shirin Noufi - an Israeli-Arab lawyer.[6] Hetsroni is intentionally child-free.[7]

Academic Work[edit]

Hetsroni wrote and edited four books and nearly 100 journal articles and book chapters. His main areas of research are the appearance of sex, violence and other objectionable contents on television programs and commercials and the effect that this appearance has on our perception of daily life. He showed that in contrast with common wisdom inpatients in medical drama are more likely to die than in real hospitals[8] and that religious viewers tend to be less afraid of crime and terror as they watch more television in contract with non-religious viewers.[9] In the main, Hetsroni aligns with the cultivation school which suggests that routine viewing of television unconsciously influences the viewers to see the world in TV eyes, but he often adopts a more limited effect paradigm than the thery proponents George Gerbner and Larry Gross. Hetsroni's most original contribution to the scientific literature is the conception of pluralistic media ignorance according to which the more saturated the home screen is with objectionable content – the more likely viewers are to over-estimate the content's actual prevalence because of the difficulty in counting.[10] He was associate editor of Communication Research Reports and Corporate Communications and is listed among the 100 most prolific authors in advertising scholarship im a study published in 2008 in Journal of Advertising.[11]

Political Opinions and Ideological Debates[edit]

Hetsroni describes himself as "anti-Zionist who is not pro-Arabic". He made comments in favor of colonialism and against absorption of refugees from third world countries. Since the early 2010s Hetsroni's name has been associated with various scandals where he expressed a divisive outlook. In 2011, when a socialist protester set himself alight in a demonstration he commented that this was "an inexpensive way to get rid of a social parasite". In 2013, he described feminist women marching in the SlutWalk as "too bulky to be looked at" and said that he needed to choose between rescuing a feminist and rescuing a cat – he would rescue the cat since cats are more grateful than feminists. He sued for slander a feminist activist who called him "misogynist consumer of prostitution" and won.[12] In 2014, he described the Israeli war in Gaza as massacre,[13] and in 2015 he blamed Mizrahi Jews in the victory of the right wing in the parliamentary elections and added that these Jews should have stayed in their homeland. This brought about public outcry and demands to interrogate Hetsroni for spreading racism and hate speech.[14] Further demands came in 2016, when Hetsroni desecrated the national flag by posting a picture in which he uses the flag to mop the floor at his house[15] and in 2017 when he posted a picture of himself smiling on the graves of soldiers saying that they were "idiots who did not know how to avoid the draft".[16] Israel's attorney general dismissed all the claims to put Hetsroni on trial, stipulating that his words fall within the perimeter of free speech.[17] Most recently, a noted Rabbi, Meir Mazuz called Hetsroni "incarnation of the devil".[18] Hetsroni himself proudly announced that he is "no longer Jewish".[19]


Ellis, L., Hershberger, S., Field, E., Wersinger, S., Pellis, S., Geary, D., Palmer, C. T., Hoyenga, K., Hetsroni, A., & Kazmer, K., & (2008). Sex differences: Summarizing more than a century of scientific research. London: Routledge.
Hetsroni, A. (Ed.). (2010). Reality television: Merging the global and the local. Hauppauge, NY: Nova Science Publishers.
Hetsroni, A.. (2012). Advertising and reality: A global study of representation and content. NY: Continuum.
Hetsroni, A. (Ed.). (2016). Television and romance - Studies, observations and interpretations. Hauppauge, NY: Nova Science Publishers.
חצרוני, א' (2013). פיצוחים . ת"א: ידיעות ספרים. (Novel in Hebrew)


  1. 1.0 1.1 "Personel Detail - Koç University College of Social Sciences and Humanities". Koç University College of Social Sciences and Humanities. Retrieved 2018-05-01.
  2. "The Biggest Mistake of My Life: Serving in the IDF". The Times of Israel. Retrieved 2018-05-02.
  3. "Interview with professor fired by West Bank university who compares himself to Steven Salaita". Retrieved 2018-05-01.
  4. Hetsroni, Amir (2014-08-27). "Israeli Universities' Response to Gaza War May Justify an Academic Boycott". Haaretz. Retrieved 2018-05-01.
  5. Hetsroni, Amir (2011-05-13). "A Bad Decision?". Haaretz. Retrieved 2018-05-01.
  6. "אבוד בסין: סיפורו של אמיר חצרוני - וואלה! תרבות". וואלה! תרבות (in עברית). Retrieved 2018-05-01.
  7. "להיות אמיר חצרוני: מה מסתתר בראשו של האדם שהסעיר את המדינה? - וואלה! תרבות". וואלה! תרבות (in עברית). Retrieved 2018-05-01.
  8. Hetsroni, Amir (November 4, 2009). "If You Must Be Hospitalized, Television Is Not the Place: Diagnoses, Survival Rates and Demographic Characteristics of Patients in TV Hospital Dramas". tandfonline.com. Retrieved April 30, 2018.
  9. "Religion, Crime, and Television - Freakonomics". Freakonomics. 2012-07-05. Retrieved 2018-05-01.
  10. "Pluralistic media ignorance: Presence and causes". The Social Science Journal. 48 (2): 324–334. 2011-06-01. doi:10.1016/j.soscij.2010.12.004. ISSN 0362-3319.
  11. "A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006". Journal of Advertising. 37 (3): 69–94. 2008. doi:10.2753/JOA0091-3367370306. ISSN 0091-3367.
  12. "פשרה: אורטל בן-דיין התנצלה בפני אמיר חצרוני ותשלם פיצוי כספי". העין השביעית (in עברית). Retrieved 2018-05-01.
  13. Hetsroni, Amir (2014). "Israeli Universities' Response to Gaza War May Justify an Academic Boycott". Haaretz. Retrieved 2018-05-01.
  14. "Police weigh charges against former professor's racist statements against Sephardi Jews". The Jerusalem Post | JPost.com. Retrieved 2018-05-01.
  15. Kubovich, Yaniv (2016). "Israel's Selective Enforcement of Flag Desecration Offenses Is Based on Sentiment". Haaretz. Retrieved 2018-05-01.
  16. "אין גבול: אמיר חצרוני צוחק אפילו על חללי צה"ל". mako. 2017-04-26. Retrieved 2018-05-01.
  17. "הפרקליטות קבעה: אין מקום לפתוח בחקירה נגד חצרוני". מקור ראשון (in עברית). Retrieved 2018-05-01.
  18. "Yahad rabbi takes on professor over anti-Passover rant". Israel National News. Retrieved 2018-05-01.
  19. "לא יעזור לכם, אני לא יהודי". walla. 2015-03-29. Retrieved 2018-05-01.

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