Apparel Media Group
Apparel Media Group is a privately held company headquartered in Chicago. The company helps national and local companies sponsor local consumer groups such as school, college and professional clubs, youth and adult sports teams, and not-for-profits. Apparel Media Group was founded in Chicago in 2009 as a venture-backed startup and has developed two primary sponsorship platforms, IMPACT and Pear.[1]
History[edit]
Apparel Media Group was launched in 2009 in Chicago by three Indiana University alumni Jared Golden, Gerry Hays and Amish Tolia.[2] It was founded as a venture backed startup and raised almost $2 million in funding by 2011.[3] Founders Golden and Tolia first entered the custom apparel industry while students at Indiana University in October 2005 with Campus Threadz, a custom apparel company targeted toward students.[2] While running Campus Threadz, Tolia and Golden came up with the idea for Apparel Media Group, to provide sponsorship to groups that are ordering custom apparel.[4]
Services[edit]
Apparel Media Group has developed two primary platforms, a B2B sponsorship platform called IMPACT and Pear, which is a B2C sponsorship platform.[5]
IMPACT is a proprietary network of American screen printers. Brands such as Unilever, State Farm, Gatorade and Verizon Wireless have utilized Apparel Media Group's IMPACT platform to sponsor local groups throughout the US. To sponsor a group through IMPACT, brands underwrite the cost of products that a group needs and in exchange, the sponsor's branding is printed on the goods. Typically these goods are custom jerseys or t-shirts. Consumers have the right to reject or accept the brand’s sponsorship.[6]
Pear is Apparel Media Group's consumer facing sponsorship service. It is a website where consumer groups can seek and earn sponsorship from local businesses and national brands.[7] Apparel Media Group announced the Beta Launch of Pear in October 2012. The initial beta launch of Pear was limited to the greater Chicago area.[8] Pear sponsors provide awards such as free catering, goods, services as well as custom apparel.[9]
References[edit]
- ↑ "About us". Apparel Media Group. Retrieved June 19, 2013.
- ↑ 2.0 2.1 Chaudhary, Alisha (September 21, 2009). "IU grads quit Wall Street to market new business plan in Bloomington". Indiana Daily Student.
- ↑ Rao, Leena (June 28, 2011). "Apparel Media Puts Ads On Your Clothes". Techcrunch.
- ↑ "ITA Spotlight: Apparel Media Group". Illinois Technology Association. April 19, 2011.
- ↑ "Brands". Apparel Media Group. Retrieved June 19, 2013.
- ↑ Gutman, Brandon (November 21, 2011). "Unilever and State Farm Validate New Marketing Channel". Forbes.
- ↑ Thorpe, Ryan (November 2012). "November 2012 Technori Pitch: The Kick-Ass Stuff You Missed". Technori.
- ↑ Pei, Annie (November 26, 2012). "Get Peared, Get Sponsored". Her Campus Magazine.
- ↑ Wise, Abigail (November 28, 2012). "Five tech startups share their latest innovations at Technori Pitch". Medill Reports.
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