Awario
 | |
| Software company | |
| ISIN | 🆔 |
| Founded 📆 | 2016 |
| Founder 👔 | Aleh Barysevich |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Services | Social media analytics, social media monitoring |
| Members | |
Number of employees | |
| Parent | BelPrime |
| 🌐 Website | https://www.awario.com |
| 📇 Address | |
| 📞 telephone | |
Awario is a web application for social media marketing and digital marketing.[1] The program tracks mentions of keywords or matches of complex Boolean search expressions on social media and the Internet. It can be used to manage brand reputation and execute customer support and lead generation on social media.[2] Awario was developed by a Belarusian software company BelPrime.[3]
History[edit]
In 2016 the company BelPrime announced the launch of a project called Awario. Awario is a web application aimed at monitoring social networks and the web.[4] Initially, the web application was able to track keywords only on Twitter and the Internet. Facebook, Google+, and YouTube monitoring became available later.[5]
In August 2016 Awario introduced a search mode based on Boolean data type.[6]
On April 25, 2018, Awario launched Reddit monitoring.[7]
On August 14, 2018, Awario launched the beta version of Awario Leads — a feature that allows brands to find social media users who express buyer intent related to their product.[8]
Overview[edit]
Awario is a subscription-based web application for social media marketing.[9][10] In order to gather and process data, Awario combines two technologies: it uses APIs for social media monitoring and web crawling for web monitoring. When the user puts in keywords, Awario searches social media and the Internet for these keywords.[11] The data received from social platforms and crawlers is matched against the user's query and, as a result, the user receives relevant results which are called mentions — social media and web posts that include the user's keywords.[12]
References[edit]
- ↑ Dholakiya, Pratik. "3 Digital Tools to Go One Up on Your Competition". Entrepreneur.
- ↑ Guta, Michael. "Awario Enables You to Join in Online Conversations about your Brand". Small Business Trends.
- ↑ "BelPrime". IT Academy.
- ↑ Orencia, Abigail. "Awario User Reviews & Pricing". FitSmallBusiness.
- ↑ Patel, Taral. "Brand Facing a Crisis? Effective Content Management Can Help". Business 2 Community.
- ↑ "Awario Social Media Marketing Software by Link-Assistant.Com Gets Enhanced with Boolean Search". CISION PR Web.
- ↑ "Awario: Reddit Monitoring Now Available". Stubble.IO.
- ↑ "Awario Leads". Product Hunt.
- ↑ "Awario Review: Overview, Pricing and Features". Finances Online.
- ↑ "Análisis de Awario, tu mejor aliado para Social Media Marketing". Ninjaseo.
- ↑ "Awario Review: Never Stay Behind From Your Audience". TechWibe.
- ↑ Barysevich, Aleh. "Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring". MarketingProfs.
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