Bajaj Markets
| Private | |
| Traded as | Not listed |
| ISIN | 🆔 |
| Industry | Financial services, Technology |
| Founded 📆 | 2014 |
| Founder 👔 | Bajaj Finserv |
| Headquarters 🏙️ | , Pune, Maharashtra , India |
Area served 🗺️ | |
Key people |
|
| Products 📟 | Loans, Insurance, Credit Cards, Mutual Funds, Fixed Deposits, UPI services, Digital Marketplace |
| Members | |
Number of employees | |
| Parent | Bajaj Finserv |
| 🌐 Website | bajajfinservmarkets.in |
| 📇 Address | |
| 📞 telephone | |
| Footnotes / references Regulated by IRDAI (Corporate Agent) and SEBI (Investment Advisor) | |
Bajaj Markets is a digital financial services platform operated by Bajaj Finserv Direct Limited, a wholly owned subsidiary of Bajaj Finserv. Founded in 2014 and headquartered in Pune, India, it serves as a marketplace for a variety of financial products such as loans, credit cards, insurance, and investment solutions.[2][3]
History
Bajaj Finserv Direct Limited was incorporated in 2014 as part of Bajaj Finserv's digital transformation strategy. It launched the Bajaj Markets platform to distribute third-party financial products, catering to both salaried and self-employed individuals across India.[4]
ONDC Integration
In June 2025, Bajaj Markets joined the Government of India’s Open Network for Digital Commerce (ONDC), bringing over 16 million users to the platform and enabling broader access to consumer electronics and financial products.[5][6][7][8]
Regulation
Bajaj Finserv Direct Limited operates as a licensed Corporate Agent under the Insurance Regulatory and Development Authority of India (IRDAI) and holds an Investment Advisor license from the Securities and Exchange Board of India (SEBI).[9]
Awards and Recognition
- Silver Award for Best Use of Personalization – IAMAI[10]
- Bronze Award for Best Execution of Performance Campaign – IAMAI
- Silver Award – ET Human Capital Awards 2024 for Digital Transformation[11]
- D&I Employer of the Year – Diversity and Inclusion Summit 2024
- Two Silver Awards – e4m IDMA for Digital Analytics and Mobile Marketing[12]
See also
References
- ↑ "Ashish Panchal - Director and CEO, Bajaj Markets". www.aboutbajajfinserv.com. Retrieved 25 August 2025.
- ↑ "From days to minutes: How technology is redefining loan approvals in India". Retrieved 26 June 2025.
- ↑ "The Morning Context: Internet, Business, Chaos". The Morning Context. Retrieved 2025-08-25.
- ↑ Furquan Moharkan. "Exclusive: Sanjiv Bajaj's Bajaj Finserv needs to be in everything, everywhere all at once". The Morning Context. Retrieved 26 June 2025.
- ↑ "Bajaj Markets joins ONDC network; brings 16 million traffic to network". The Economic Times. 19 June 2025. Retrieved 26 June 2025.
- ↑ "Shop with ONDC on Bajaj Markets: Enjoy Seamless Shopping Across India". The Tribune. Retrieved 2025-08-25.
- ↑ "Bajaj Markets joins ONDC network to sell electronics on its finance platform". The Economic Times. 2025-06-19. ISSN 0013-0389. Retrieved 2025-08-25.
- ↑ Sharma, Palak (2025-07-30). "Bajaj Markets Ventures Into Grocery & Food Delivery Via ONDC". Inc42 Media. Retrieved 2025-08-25.
- ↑ "About Us – Bajaj Markets". Bajaj Markets. Retrieved 26 June 2025.
- ↑ "IAMAI - India Digital Awards". iamaiawards.in. Retrieved 2025-08-25.
- ↑ www.ETHRWorld.com. "ET Human Capital Awards 2024: Celebrating the transformation of unlimited human potential into human capital". ETHRWorld.com. Retrieved 2025-08-25.
- ↑ "Bajaj Markets: Empowering Borrowers with Flexible Personal Loan Options". Lokmat Times. 28 April 2025. Retrieved 25 August 2025.
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