Ben Weiss
Ben Weiss is an American entrepreneur.[1] and the founder of Crook & Marker[2], an alcoholic beverage brand. Weiss previously founded Bai Brands, an antioxidant beverage maker that he sold to Dr Pepper Snapple Group for $1.7[3] billion in 2017[4].
Crook & Marker
In 2018, Weiss founded Crook & Marker, which makes organic alcoholic beverages with zero sugar[5]. The brand launched with a line of fruit-flavored spiked and sparkling drinks[6] and introduced a line of spiked sodas in October 2019[7]. Crook & Marker beverages are sold across the United States through retailers including Target, Kroger, Whole Foods Market, Giant Eagle and Harris Teeter, among others[8]
Crook & Marker beverages are considered part of the “better for you” category of alcoholic beverages[9], which includes hard seltzer and other beverages that are lower in sugar, calories and carbohydrates than beer or cocktails.[10]
Alongside Weiss, Crook & Marker’s leadership team includes company president Ken Kurtz, a former executive of Bai, Fiji Water, Boston Beer Company and E & J Gallo Winery[11]; and chief sales officer Ray Faust, former sales chief of Heineken USA[12].
Bai
Weiss founded Bai in 2009 in Princeton, New Jersey, after years of working in the coffee and beverage industries. His previous ventures included creating the Chocolixir beverage line for Godiva Chocolatier.[13]
Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean — and decided to use it to create a new brand of beverages.[14] Bai started with Weiss and his father as the company’s sales team[15] and grew quickly into a national brand. Bai, which means “pure” in Mandarin, produces “antioxidant infusion” beverages with five calories and no artificial sweeteners, including fruit-flavored enhanced waters, Bai Bubbles carbonated beverages, Cocofusions and Superteas.[16]
By 2015, Bai was named one of “America’s Most Promising Companies” by Forbes[17]. In 2016, entertainer Justin Timberlake invested in Bai and became the brand’s “chief flavor officer.”[18] Timberlake starred with actor Christopher Walken in Bai’s national Super Bowl commercial in 2017.[19]
In November 2016, Dr Pepper Snapple Group, which had been Bai’s main distributor, announced it would acquire the brand for $1.7 billion[20]. Weiss departed Bai in 2017 after the acquisition.[21]
References[edit]
- ↑ Yakowicz, Will (2017-07-12). "How This Founder Built a $1.7 Billion Business Around a Product That's Normally Thrown in the Trash". Inc.com. Retrieved 2020-03-24.
- ↑ "Crook & Marker | Our Story". crookandmarker. Retrieved 2020-03-24.
- ↑ Peterson, Hayley. "Dr Pepper just paid $1.7 billion for a little-known brand that's a threat to Coke and Pepsi". Business Insider. Retrieved 2020-03-24.
- ↑ "Dr Pepper Snapple Group Completes Acquisition Of Bai Brands LLC". Investors | Keurig Dr Pepper. Retrieved 2020-03-24. Unknown parameter
|url-status=ignored (help) - ↑ "Meet the Brand that May Sneak Up on You Next Year: Crook & Marker". Beer Business Daily - beer industry news and numbers. 2018-12-04. Retrieved 2020-03-24.
- ↑ "These New Spiked Seltzers Come In Flavors Like Strawberry Lemon & Coconut Pineapple". Elite Daily. Retrieved 2020-03-24.
- ↑ "New spiked sodas — not seltzers — ready to shake things up". Fox Business. 2019-10-02. Retrieved 2020-03-24.
- ↑ "People Moves: Bill Hackett Retires; Crook & Marker Hires Ex-Bai President". Brewbound. 2019-03-07. Retrieved 2020-03-24.
- ↑ "To Attract Health-Conscious Consumers, Brewers Focus on Functional Ingredients". Brewbound. 2019-04-15. Retrieved 2020-03-24.
- ↑ Stieg, Cory. "Is Your Spiked Seltzer Really "Healthy"?". www.refinery29.com. Retrieved 2020-03-24.
- ↑ "People Moves: Bill Hackett Retires; Crook & Marker Hires Ex-Bai President". Brewbound. 2019-03-07. Retrieved 2020-03-24.
- ↑ "Crook & Marker Hooks Ray Faust". Beer Business Daily - beer industry news and numbers. 2018-12-21. Retrieved 2020-03-24.
- ↑ "A Soft Drink Rises, Bai5, as Soda Slides". New Jersey Monthly. 2015-12-03. Retrieved 2020-03-24.
- ↑ "This 5-calorie drink made from an obscure fruit that is normally thrown away will make a debut at the Super Bowl". finance.yahoo.com. Retrieved 2020-03-24.
- ↑ "A Soft Drink Rises, Bai5, as Soda Slides". New Jersey Monthly. 2015-12-03. Retrieved 2020-03-24.
- ↑ Wang, Monica. "Healthy Drink Maker Bai Brands Launches Its 'Bevolution' With Discipline And Audacity". Forbes. Retrieved 2020-03-24.
- ↑ Strauss, Karsten. "America's Most Promising Companies: The Top 20 Of 2015". Forbes. Retrieved 2020-03-24.
- ↑ "Justin Timberlake invests in beverage startup Bai Brands". Fortune. Retrieved 2020-03-24.
- ↑ Diaz, Ann-Christine (2017-02-05). "Christopher Walken and Justin Timberlake Star in Bai's Super Bowl Ad". adage.com. Retrieved 2020-03-24.
- ↑ Maloney, Mike Esterl and Jennifer (2016-11-22). "Dr Pepper, Pepsi Snap Up Alternative Beverage Makers". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-03-24.
- ↑ "Bai founder leaves Dr Pepper Snapple". www.foodbusinessnews.net. Retrieved 2020-03-24.
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