Bianca Home
| File:Bianca New Logo - King of Decor WITH WHITE BACKGROUND.jpg | |
| Private | |
| ISIN | 🆔 |
| Industry | Textiles, Home improvement retailer, Mattresses |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Products 📟 | Bed linen, Towels, Curtains, Mattresses, Pillows |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Bianca Home Décor is a flagship segment of Mangal Export House that has been in the Home Textile industry for over 30 years, from the time of its establishment in the year 1980.[1] Bianca is a brand, specializing in table linens, bath accessories and other home décor accessories.[2] Their target market is the consumer market that is keen on a unique yet aesthetic lifestyle.[2] The Corporate headquarters of Bianca is in Mumbai. Their products have found a consistent place in the American and European markets.[2]
Market Presence
As of 2018-19, Bianca has been listed as one of the top 10 brands when it comes to bedsheets, giving a good and healthy competition to big brands.[3]
Brand Associations
Bianca is the sub company of the parent company Mangal Export House.[3] While the parent company catered to the textile segment, Bianca caters to the same with an extended portfolio of bed, bath, dining and décor.[2] Bianca has tied up with Rustomjee Group for the marketing and PR of its cause and campaign “Childhood Available”.[4]
References
- ↑ "14 brands that are energising the indian home decor segment". indiaretailing.
- ↑ 2.0 2.1 2.2 2.3 "Top 10 Home Furnishing Brands in India". infobharti.
- ↑ 3.0 3.1 "Top 10 Home Bed Sheet Brands in India". thedailyrecords.
- ↑ "Brandscope shoulders 'Childhoods available' campaign". exchange4media.
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