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Black Book

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Black Book
Type
Private
ISIN🆔
Industry
  • Technology market research
  • Opinion research
Founded 📆2002; 19 years ago (2002) in Clearwater, Florida
Founder 👔Doug Brown
Headquarters 🏙️,
Tampa, Florida
Area served 🗺️
Key people
Doug Brown, CEO
Products 📟 The Black Book of Outsourcing: How to Manage the Changes, Challenges, and Opportunities
Members
Number of employees
10-50 (2019)
ParentBlack Book Market Research LLC
Divisions
  • Black Book Rankings
  • Black Book Reports
  • Black Book Polls
  • Opinion Miners
🌐 Websiteblackbookmarketresearch.com
📇 Address
📞 telephone

Black Book Research, also known as Black Book Market Research or simply Black Book, is a Tampa, Florida technology and services market research and opinion research company. The company provides competitive intelligence, market research, opinion mining, and related consulting services for brand, product, and service awareness tracking.[1][2] The company also provides private polling services for media outlets, including U.S. News & World Report[3] and The Wall Street Journal.[4]

History[edit]

Black Book Research was founded in 2002 by Doug Brown as a sister company to the international market-research firm Brown-Wilson Group. In May 2005, Brown-Wilson partners Doug Brown and Scott Wilson co-authored the Black Book of Outsourcing.[5] An update of the popular guide was published in 2008.[6] In April 2009, the Brown-Wilson Group was purchased by London, UK-based Datamonitor (a subsidiary of Informa).[7]

In November 2010, Black Book Research launched Black Book Rankings, a healthcare-centric market-research and public-opinion-research company.

In 2013, Black Book began doing private polls for U.S. News & World Report.[3][8]

In July 2020, Bloomberg questioned the company's crowd sourcing methodology and other business practices.[9]

Products and services[edit]

Black Book produces over 200 annual market research reports focused on the healthcare technology and service industries, under the names Black Book Research and Black Book Rankings.[10][11][12]

Black Book Research has four divisions: Black Book Rankings, serving the healthcare industry; Black Book Reports, covering environmental issues, sustainability, the energy industry, and nonprofits; Black Book Polls, serving politics, government, and education; and Opinion Miners which provides database mining.[citation needed]

External links[edit]

References[edit]

  1. Hirsch, Marla Durben (1 September 2015). "Black Book: Greenway tops EHR vendors for primary care doc satisfaction". Fierce Healthcare. Fierce Healthcare. Retrieved 4 June 2019.
  2. Hall, Susan D. (17 February 2015). "Black Book: Robust data exchange still a decade away". Fierce Healthcare. Fierce Healthcare. Retrieved 4 June 2019.
  3. 3.0 3.1 Bidwell, Allie (9 June 2014). "Obama Sidesteps Congress to Expand Student Loan Repayment Program". U.S. News & World Report. U.S. News & World Report. Retrieved 4 June 2019.
  4. "A Look at Leading Outsourcing Vendors". The Wall Street Journal. The Wall Street Journal. 15 June 2007. Retrieved 4 June 2019.
  5. Brown, Douglas; Wilson, Scott (May 2005). The Black Book of Outsourcing: How to Manage the Changes, Challenges, and Opportunities (1st ed.). Hoboken, New Jersey: Wiley. ISBN 978-0-471-71889-5. Search this book on Amazon.com Logo.png
  6. Brown, Douglas; Wilson, Scott (April 2008). The Black Book of Outsourcing: How to Manage the Changes, Challenges, and Opportunities (2nd ed.). Hoboken, New Jersey: Wiley. ASIN B008NBZ5SK. Search this book on Amazon.com Logo.png
  7. "Datamonitor acquires the Brown-Wilson Black Book". Scotland: Datamonitor. Compute Scotland. 30 April 2009. Retrieved 4 June 2019.[dead link]
  8. Gearon, Christopher J. (28 January 2014). "Wanted: Hospital CEOs Without Health Care Experience". U.S. News & World Report. U.S. News & World Report. Retrieved 4 June 2019.
  9. "Pollster with fake staff gave top grades to firms landing deals". The Detroit News. 1 July 2020. Retrieved 1 December 2020.
  10. Industry News (21 August 2018). "Black Book Releases 2018 State of Healthcare IT Consulting Report". HITECH Answers. Answers Media Company. Retrieved 16 August 2019.
  11. Ciotti, Vince; Ames, Elise (10 September 2016). "Rating the Rankings". SlideShare. HIStalk. Retrieved 16 August 2019.
  12. "Black Book's Vendor Report Methodology". HIStalk. HIStalk. 15 November 2018. Retrieved 16 August 2019.


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