Boozt Fashion
 Headquarter Malmö | |
| Formation | 2007 |
|---|---|
| Type | Public company |
| Headquarters | Malmö, Sweden |
CEO | Hermann Haraldsson |
Staff | 436 |
| Website | https://www.booztgroup.com/ |
Boozt Fashion AB (pronunciation: bu:-zt) is a publicly listed e-commerce company that sells fashion and lifestyle products online. Boozt Group operations are divided into three business segments; Boozt.com, Booztlet.com and other. Boozt.com has the biggest volume. Booztlet.com is the outlet section which is used for moving out of season stock in addition to also buying campaign goods.
The main markets are Scandinavia but shipping is offered to rest of European Union as well.
Boozt Fashion AB operates all fulfillment from a 64,000 m² fulfillment center in Ängelholm, Sweden..[1]
The Boozt headquarter is located in Malmö with additional offices located in Aarhus, Copenhagen, Vilnius and Poznan. The Boozt share has been traded on Nasdaq OMX Stockholm (mid cap) since May 31, 2017[2] and on Nasdaq OMX Copenhagen (mid cap) since November 20,2020.[3]
History[edit]
BZT Fashion (original name) was founded in 2007 to conduct outsourced online, mono-brand operations for fashion brands. In 2010, Hermann Haraldsson was recruited as the company’s new CEO. The business model for running ecommerce operations to other companies came to an end when Bestseller (company), who at the time was the biggest client, insourced all ecommerce operations. The company was saved by existing investors and ECCO who came in as a new client.[4] The new strategy meant that Boozt.com was launched as a multi-brand webstore.
In 2014 they aquired Lucky Little Me.[5]
In 2015 the name BZT Fashion AB was changed to Boozt Fashion AB and Booztlet.com, the online fashion outlet store, was launched.
In 2016 the first physical store was opened in Copenhagen 2016. This was later shut down due to poor performance[6]
In 2017 the company was listed on Nasdaq OMX Stockholm.
2017 - Present
In 2019 Boozt aquired tech company Touchlogic.[7]
In 2020 Boozt was listed on Nasdaq Copenhagen.
In 2020 Boozt launched the Home interior category[clarification needed].[8]
In 2021 Boozt acquired tech company Estina.[9]
In 2021 In the same year, Boozt Fashion AB acquired 66.7% of the shares in the fashion brand, Rosemunde.[10]
Reference[edit]
- ↑ "Boozt get the world's largest AutoStore". Element Logic. 2019-05-13. Retrieved 2021-08-12.
- ↑ "Nasdaq Stockholm Welcomes Boozt to the Main Market". GlobeNewswire News Room (Press release). 2017-05-31. Retrieved 2021-08-12.
- ↑ "Nasdaq Welcomes Boozt to Nasdaq Copenhagen Main Market". view.news.eu.nasdaq.com (Press release). Retrieved 2021-08-12.
- ↑ "Boozt-formand stirrede ned i graven - og det skal ikke ske igen". Jyllands-Posten. 2020-11-28. Retrieved 2021-08-17.
- ↑ "Boozt.com köper Lucky Little Me". Dagens Handel (Press release). 2014-01-24. Retrieved 2021-08-17.
- ↑ "Boozt stänger fysiska butiken: "En smärtsam erfarenhet"". Ehandel.se (in svenska). 2020-05-14. Retrieved 2021-08-12.
- ↑ "E-handlaren köper apputvecklare – ska starta en "tech hub"". Breakit (Press release) (in svenska). Retrieved 2021-08-17.
- ↑ "Boozt expands into the Home category". mfn (Press release). 2020-10-21. Retrieved 2021-08-12. Unknown parameter
|url-status=ignored (help) - ↑ "Boozt köper litauiska teknologiföretaget Estina". Aktiespararna (Press release). 2 June 2021. Retrieved 2021-08-12. Unknown parameter
|url-status=ignored (help) - ↑ "Boozt AB". Reuters (Press release). Retrieved 2021-08-12. Unknown parameter
|url-status=ignored (help)
External links[edit]
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