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Boris Zarkov

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Boris Zarkov
BornBoris Konstantinovich Zarkov
(1974-11-22) 22 November 1974 (age 49)
Moscow, Russian SFSR, Soviet Union
(now Moscow, Russia)
🎓 Alma materNational Research Nuclear University MEPhI (Moscow Engineering Physics Institute)STANKIN
💼 Occupation
Restaurateur, entrepreneur, founder of Restaurant Alliance White Rabbit Family
👩 Spouse(s)Irina Zarkova
👶 ChildrenLuca, Maria, Nina Zarkov

Boris Konstantinovich Zarkov (born November 22 1974., Moscow, RSFSR, USSR) is a Russian restaurateur, entrepreneur, founder of Restaurant Alliance White Rabbit Family. Zarkov’s projects are listed in international raitings.[1] and have MICHELIN guide stars.[2]

Background and education[edit]

Born in Moscow on November 22, 1974. In 1990, graduated from MEPhI Preuniversity Lyceum No. 1511. In the same year, he entered the Faculty of Cybernetics of the National Research Nuclear University. Being a second-year student, he started doing business and transferred to the Faculty of Production Management at The Moscow State University of Technology "STANKIN". Graduated in 1995. In his student years, Boris Zarkov owned a car wash network in Moscow.

Restaurateur Career[edit]

In 2003 Boris Zarkov opened his first restaurant Poison, but this experience wasn't successful and he finally had to sell it. In 2005 he opend karaoke cafe Bufet. In 2012 Boris Zarkov established the WRF Restaurant Alliance. By March 2022 it includes:

  • 15 restaurants in Moscow: White Rabbit (1 Michelin star 2022), Sakhalin (1 Michelin star 2022), Selfie (1 Michelin star 2022)[3], Chef's Table by White Rabbit, Krasota[4], Gorynych, Zodiac, Mushrooms, TEHNIKUM, Korobok bar, Benedict cafe, Vokrug Sveta gastromarket owned jointly with the restaurateur Arkady Novikov, Raketa burgers restaurants, well-being bistro SHE, owned jointly with Ksenia Sobchak [5], with a digital avatar carrying out chef’s duties[6], Gvidon restaurant.[7]
  • 8 restaurants in Sochi: Plakuchaya Iva, Che? Kharcho!, Ogonek, Sakhalin, Luciano, Chicha.bar and Ikra.Rosa Khutor.

Boris Zarkov has created the alliance's projects,[10] acts as a forum speaker,[11] takes part in discussions on the topics of food and business.

Awards[edit]

  • Russian National Hospitality Award for contribution to the development of the hospitality industry in 2016[12]
  • Restaurateur of the Year according to the GQ Men Of The Year 2016 Award[13]
  • Restaurateur of the Year according to the GQ Restaurant Rating 2017[14]
  • Restaurateur of the Year according to GQ 2018 Restaurant Rating[15]
  • Winner in the Restaurant Business category of the Cosmopolitan Man Awards[16]

Personal life[edit]

Married. His wife Irina Zarkova is responsable for Communications and Public Relations of the White Rabbit Family restaurant alliance.[17] Children — Luca, Maria, Nina.[18]

References[edit]

  1. "White Rabbit | The World's 50 Best Restaurants 2021". UI - 50B - Restaurants - GLOBAL.
  2. "Московские рестораторы отреагировали на получение звезд Michelin". РБК.
  3. Moscow Restaurant Selfie Got Its First Michelin Star RIA Novosti
  4. "Гастрономический театр Krasota: еда больше чем еда. Рецензия Александра Ильина". thecity.m24.ru.
  5. "Ксения Собчак открыла ресторан She с искусственным интеллектом в роли шеф-повара". BURO.
  6. "Who is SHE? Обзор первого в мире ресторана с искусственным интеллектом | Индустрия 4.0" – via www.youtube.com.
  7. "Открытие «Гвидона» окончательно сделало Большую Никитскую главной ресторанной улицей Москвы - Москвич Mag - 20.08.2021". 20 August 2021.
  8. "В Плесе открылся поп-ап-ресторан IKRA от White Rabbit Family". Афиша.
  9. Nast, Condé (27 July 2021). "Борис Зарьков и Владимир Мухин открыли cвой первый ресторан в Турции". GQ Россия.
  10. Борис Зарьков: следуй за «Белым Кроликом», ТАСС
  11. Series of public lectures at the Institute for the Economy of Growth, Stolypin P.A., speaker Boris Zarkov
  12. "Названы лауреаты национальной премии «Гостеприимство»". restoranoff.ru.
  13. Nast, Condé (29 September 2016). "Ресторатор года 2016: Борис Зарьков". GQ Россия.
  14. "GQ.ru". www.gq.ru.
  15. "GQ.ru". www.gq.ru.
  16. "Лазарев, Воля, Милохин — кто стал победителем премии Cosmopolitan Man Awards". Cosmopolitan.
  17. "Ирина Зарькова: «Про женщин в гастрономии мало пишут, их не замечают»". Robb.Report.
  18. "#PostaKidsGourmet: Борис и Ирина Зарьковы — о свободе выбора и режиме наблюдателя". 8 July 2020.

External links[edit]


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