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Bounce Exchange

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Bounce Exchange
Private
IndustrySoftware
Founded2010
HeadquartersNew York City
Key people
Ryan Urban (CEO)
Websitewww.bounceexchange.com

Bounce Exchange (also written as BounceX[1]) is a U.S. company that makes behavioral automation tools for digital advertisers.[2][3] It is based in New York City and as of mid-2016 had around 200 employees.[4]

Bounce Exchange is known and has been criticized for email sign-up pop-up ads that present the opt-out choice sequenced with a false dilemma, such as forcing the reader to state they are "not looking to lose weight” when declining subscription to a Men's Health newsletter, or that they are "not interested in protecting my skin" when opting out of providing their email address on the website of Elle.[5][6] The Bounce Exchange software monitors the mouse movements of a web user; it can create a pop-up ad, for instance, when a user moves the cursor toward the top of the window to click "back" or open a new browser tab.[7]

In 2015, Bounce Exchange had over 800 customers, among them publishing companies Rodale, Inc., Hearst Corporation, Reader’s Digest Association and the Gannett Company.[1][5]

History[edit | edit source]

Bounce Exchange began in the New York University Polytechnic business incubator. The company was cofounded by Namik Abdulzade, Cole Sharp, Andreas Spartalis, and Ryan Urban, the last of whom from among the aforementioned group currently serves as the company's CEO.[3][8][9] It was officially founded in New York City in 2010,[10] and launched in 2012.[1] Investors in Bounce Exchange include Contour Venture Partners.[11] In 2015 the company moved its headquarters to a floor in the New York Times building, relocating from a building in Soho.[12][13][14] Later the same year, Bounce Exchange received $6.5 million in Series A-1 funding, having started out with $1.5 million in seed funding.[1]

In 2015 and 2016, Bounce Exchange was embroiled in a legal conflict with Yieldify, a Google-backed startup. Bounce Exchanged accused the company of copying its code and infringing on its patents; allegations that Yieldify denied, although it changed its code after Bounce Exchange's initial complaint.[15] With the first case still open, Bounce filed a second lawsuit in April 2016, repeating the initial allegations and adding some of Yieldify's customers as defendants. Yieldify countersued Bounce Exchange, accusing its competitor of infringing on a patent that was not originally Yieldify's but was purchased by Yieldify from Intellectual Ventures.[15] The two companies reached an undisclosed settlement in July 2016.[15]

In mid-2016, Bounce Exchange acquired GoChime, a B2B (business-to-business) social media marketing startup.[4] At that time Bounce Exchange had around 200 employees, compared to 100 in 2015.[4]

Software[edit | edit source]

Bounce Exchange sells software[10] that uses an automated customer acquisition program called Exit Intent, which monitors how and when potential consumers leave a website, providing an overlay window that incentivizes the user to stay on the site. This is done partly by detecting when a user is moving their mouse towards the browser's back button, causing the "exit capture overlay" to appear on the screen. Overlays can be made in multiple sizes or a conversion bar can appear either at the side, top or bottom of that page.[16] The goal of the software is to persuade users into staying on the site longer than they otherwise would.[17] Among other BounceX features intended to convert website visitors into paying customers, the software can analyze a news site reader's behavior to decide whether to offer them a paid subscription.[1]

See also[edit | edit source]

References[edit | edit source]

  1. 1.0 1.1 1.2 1.3 1.4 Magee, Christine (2015-08-10). "BounceX Raises $6.5M To Make Advertising Less Obnoxious". TechCrunch. Retrieved 2016-01-31.
  2. Mayor, Tracy (June 22, 2015). "Video: Top firms for training, retention, benefits and career development". Computerworld.
  3. 3.0 3.1 Claire Moses (February 4, 2015). "BounceX to take up 31K sf at New York Times Building". The Real Deal. Retrieved March 10, 2015.
  4. 4.0 4.1 4.2 "Bounce Exchange Buys GoChime Social Marketing Tech And B2B Roster | AdExchanger". AdExchanger. 2016-06-28. Retrieved 2018-02-10.
  5. 5.0 5.1 Schwedel, Heather (2015-09-03). "When Did Pop-Up Ads Get So Passive-Aggressive?". Racked. Retrieved 2015-09-20.
  6. Griswold, Alison (2015-09-18). "Self-Important Pop-Up Ads Aren't Nearly as Clever as They Think They Are". Slate. ISSN 1091-2339. Retrieved 2015-09-20.
  7. Kauflin, Jeff (2015-10-29). "How This E-tailer Converts Site Visitors Into Customers". Entrepreneur. Retrieved 2018-01-03.
  8. Rich Hein (December 30, 2014). "11 Things to Consider Before Going to Work for a Startup". CIO Magazine. Retrieved March 10, 2015.
  9. Zetlin, Minda (February 26, 2015). "9 Compelling Reasons to Forget the Big Picture and Focus on Micro Goals Instead". Inc.
  10. 10.0 10.1 "Company Overview of Bounce Exchange LLC". Bloomberg. Retrieved March 10, 2015.
  11. Elisabeth MacBride (September 30, 2014). "How A Texas Couple Started With $500 And Built A $1M Shark Tank Winner". Forbes Magazine. Retrieved March 10, 2015.
  12. Lois Weiss (February 3, 2015). "Thor Equities scoops up bottom floors at 470 Broome". New York Post. Retrieved March 10, 2015.
  13. Jennifer Fermino (April 28, 2014). "Tech industry booming in New York, with growth outpacing overall city economy: state controller". New York Daily News. Retrieved March 10, 2015.
  14. Thornton Mcenery (April 28, 2014). "NYC average salary: $80K; techies: $118K". Crain's New York. Retrieved March 10, 2015.
  15. 15.0 15.1 15.2 "Google-backed UK startup Yieldify is settling with the US rival that accused it of copying code". Retrieved 2016-07-23.
  16. Larry Kim (March 21, 2014). "Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review". Search Engine Land. Retrieved March 10, 2015.
  17. Andrew Kucheriavy (2014). Results On Internet (ROI): Secrets of Successful Business Websites. p. 205. Retrieved March 10, 2015.

External links[edit | edit source]


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