CLOAK
 | |
| ISIN | 🆔 |
|---|---|
| Industry | Clothing, Lifestyle |
| Founded 📆 | October 18, 2018 |
| Founder 👔 | Markiplier, Jacksepticeye |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | cloakbrand |
| 📇 Address | |
| 📞 telephone | |
CLOAK is a brand of gamer-geared clothing, launched in 2018 by Internet influencers Markiplier and Jacksepticeye, with the goal to create an all-inclusive community with gaming at its core and storytelling at its heart.[1]
History[edit]
The brand was launched in 2018 by YouTubers Seán McLoughlin (Jacksepticeye) and Mark Fischbach (Markiplier), along with Daylight Holding's president Ben Curtis.[2] In June 2020, Cloak welcomed the Twitch streamer Pokimane as a third partner and creative director for the brand.[3] In March 2022, Cloak released a collection called Craic in celebration of Saint Patrick's Day.[4]
The brand's partnerships has helped the brand grow by 750% with a 3900% increase from May 2019 to May 2020.[5]
Partnerships[edit]
CLOAK Brand partnered with Minecraft Dungeons producing items including t-shirt, hoodies, and hats to coincide with the release of the game which promptly sold out.[6]
They have partnered with The Trevor Project to create a Colors line that immediately sold out.[7]
CLOAK brand partnered with Scott Games on the video game series Five Nights at Freddy's releasing a 15 item collection which sold out in minutes.[8]
CLOAK brand partnered with the video game Elden Ring in February 2022 for 9 articles of clothing.[9]
Reception[edit]
Reviewing a hoodie from the brand, Gavin Sheehan of internet news website Bleeding Cool felt that it was well-made and recommended the product for those willing to pay $70 for a hoodie made by McLoughlin and Fischbach, concluding "It's a fine hoodie and I believe it's a solid product, so at least you get something of great quality when you buy it. It just depends if you like them enough to buy it."[10]
References[edit]
- ↑ "Jacksepticeye And Markiplier Team Up To Launch Clothing Brand Cloak". Tubefilter.com. 19 October 2018. Retrieved 10 February 2022.
- ↑ "Cloak Brand CEO Brian Mann Shares Detail on Minecraft Dungeons Collection, Inclusive Clothing, and Future Collaborations". Comicbook.com. Retrieved 10 February 2022.
- ↑ Hale, James (2020-06-18). "Top Twitch Streamer Pokimane Joins Markiplier And Jacksepticeye's 'Cloak' Brand As Partner, Creative Director". Tubefilter. Retrieved 2022-03-19.
- ↑ Gutelle, Sam (2022-03-18). "Jacksepticeye launches St. Paddy's collection as his documentary jumps up the charts". Tubefilter. Retrieved 2022-03-19.
- ↑ London, Lela. "How Two Gaming Influencers Built A Sell-Out Fashion Empire". Forbes.com. Retrieved 10 February 2022.
- ↑ "Exclusive: Markiplier and jacksepticeye Announce CLOAK, a Clothing Brand for Gamers". Complex.com. Retrieved 10 February 2022.
- ↑ "Product Partnerships". Thetrevorproject.org. Retrieved 10 February 2022.
- ↑ Alva, Brittany (25 January 2022). "The Stunning Transformation Of Markiplier". Looper.com. Retrieved 10 February 2022.
- ↑ https://www.prdailywire.com/cloak-launches-elden-ring-collection/title=elden-ring-cloak-collection. Missing or empty
|title=(help) - ↑ Sheehan, Gavin (2019-03-21). "Review: Cloak Deep Space Hoodie by Markiplier and JackSepticEye". Bleeding Cool. Retrieved 2021-10-13. Unknown parameter
|url-status=ignored (help)
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