Calysto Communications
| File:Calysto logo.gif | |
| Public Relations | |
| ISIN | 🆔 |
| Industry | Public Relations |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | , |
Area served 🗺️ | |
Key people | Laura Borgstede |
| Revenue🤑 | $1.1 million (2008)[1] |
| Members | |
Number of employees | 15 (2008)[1] |
| 🌐 Website | Calysto Communications Homepage |
| 📇 Address | |
| 📞 telephone | |
Calysto Communications is a public relations and social media marketing firm focused solely on the specialized needs of the communications technology industry in the broadcasting, mobile, and telecommunications sectors. The firm was named a "Top Tech Communicator" by PRSourceCode in 2007, 2008 and 2009,[2] and is an innovator in using a distributed workforce.
History[edit]
Calysto was founded by Laura Borgstede in 1999[1] to provide "strategic consulting to select clients" in the communications industry,[3] including telecommunications companies Internap, The Astonishing Tribe, Tellabs, the Telecommunications Industry Association, and Allot Communications.[4]
In 2007, Calysto expanded its operations and services to offer clients global support, and the agency has a local presence in more than 62 countries as of 2009.[5]
Business Model[edit]
Calysto specializes in providing integrated public relations services, using traditional PR tools as well as social media tools such as social networking websites to promote its clients.[6]
Calysto uses a distributed workforce model for its senior-level only associates, hiring from various local markets rather than concentrating the workforce at its Atlanta headquarters, a change that was implemented in 2007 to adapt to changing technological and business environments. The employees, including the CEO, work from any location using a software as a service server-based networking model to access files and connect to clients and other employees.[5]
References[edit]
- ↑ 1.0 1.1 1.2 Anderson, Adam. "Calysto Communications Company Description at Hoover's". Hoovers.com. Hoover's. Retrieved 2009-07-31.
- ↑ "PRSourceCode Unveils Results of 3rd Annual "Top Tech Communicators" Study". PRSourceCode.com. PRSourceCode. Retrieved 2009-08-03.
- ↑ "Women Running PR Firms". Atlanta Woman. Trans World Publishing. 2209-04-07. Retrieved 2009-07-29. Check date values in:
|date=(help) - ↑ "Calysto Provides PR Services to Allot". TMCnews. Technology Marketing Corporation. 2009-06-04. Retrieved 2009-08-03.
- ↑ 5.0 5.1 "Calysto Communications Celebrates 10 Years of Reinventing Public Relations for the Telecommunications & Wireless Industries". TMCnews. Technology Marketing Corporation. 2009-02-18. Retrieved 2009-08-03.
- ↑ Maul, Kimberly (2009-06-01). "More b-to-b companies find that social media is an essential business platform". PR Week US. Haymarket Media. Retrieved 2009-08-02.
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