Cardinal Path
 Activating Data For Competitive Advantage | |
| Subsidiary | |
| ISIN | 🆔 |
| Industry | Data Analysis Google Training |
| Founded 📆 | 2011 (Cardinal Path) 2016 (Dentsu Aegis Network) |
| Founder 👔 | |
| Headquarters 🏙️ | Vancouver, British Columbia, Canada |
Area served 🗺️ | |
Key people | John Hossack (CEO) David Booth |
| Products 📟 | Digital Intelligence Digital Marketing |
| Members | |
Number of employees | circa 200+ (2017) |
| Parent | Merkle Inc. Dentsu International |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Cardinal Path is a multinational digital analytics consultancy headquartered in Vancouver, Canada and is a wholly owned subsidiary of the digital marketing communications company Dentsu Aegis Network. Cardinal Path specializes in Internet-related, mobile and social media services that include analytics, data science, tag implementation, data analysis & insights, online advertising, search engine optimization, and Google Adwords and Google Analytics training. Cardinal Path is an official Google Partner Premium Reseller of Google Analytics 360 Suite. They are also an official Adobe Partner and work with enterprise organizations to implement and activate Adobe Analytics.
Cardinal Path was founded in 2011.[1] In March 2016, the company was sold to Dentsu Aegis Network, whose principal services are communications strategy through digital creative execution, media planning and buying, internet marketing, and content creation, brand tracking, and marketing analytics.[2]
History[edit]
Cardinal Path was founded by John Hossack, David Booth,[3] Corey Koberg,[4] David Eckman and Alex Langshur. These five united their individual companies to form Cardinal Path as a consultancy to provide digital intelligence, digital marketing, and training services to businesses. The company has 100+ employees across the US and Canada. It has a long history as a Google partner and was the first reseller of Google Analytics 360 Suite (formerly Google Analytics Premium). Additionally, Cardinal Path is a Google training affiliate through its Partner Academy.
Global Offices[edit]
United States: New York, Chicago
Canada: Vancouver, Toronto, Saint John
Awards[edit]
Winner 2015 Most Influential Agency of the Year by Digital Analytics Association (DAA)[5]
Winner 2014 Practitioner of the Year by Digital Analytics Association (DAA)[6]
Named 2014 finalist in the Microsoft Partner of the Year awards in the category of Digital Advertising[7]
Winner 2013 Most Influential Individual Contributor by Digital Analytics Association (DAA)[8]
Services[edit]
Cardinal Path services include:
- Analytics & Insights
- Ongoing & Ad-hoc Analysis
- Data Visualization & Report Automation
- Predictive Modelling
- Lifetime Value Analysis
- Channel Contribution Analysis
- Analysis & Segmentation
- Data Strategy
- Data & Analytics Governance
- KPI Discovery & Measurement Frameworks
- Data Architecture & Infrastructure Design
- Data Management Platforms
- Technology & Implementation
- Tableau Dashboards
- Digital Intelligence
- Google Analytics 360 Suite
- Analytics Audits & Implementations (Google & Adobe)
- Digital Marketing
- Paid Acquisition
- Search Engine Optimization
- Programmatic Media Buying
- Training
- Google Analytics 101, 201, 301
- Google AdWords 101, 201, 201
- Online Courses
- Corporate Training
References[edit]
- ↑ "Welcome to Cardinal Path". Cardinalpath.com. Retrieved 22 August 2017.
- ↑ Tadena, Nathalie (10 March 2016). "Dentsu Aegis Network Buys Analytics Firm Cardinal Path". Wsj.com. Retrieved 22 August 2017.
- ↑ Booth, David; Koberg, Corey (11 September 2012). "Display Advertising: An Hour a Day". Wiley. Retrieved 22 August 2017 – via Google Books.
- ↑ "Amazon.com: Corey Koberg: Books, Biography, Blog, Audiobooks, Kindle". Amazon.com. Retrieved 22 August 2017.
- ↑ "Digital Analytics Association". Digitalanalyticsassociation.org. Retrieved 22 August 2017.
- ↑ "Archived copy". Archived from the original on 2014-03-26. Retrieved 2014-05-27.CS1 maint: Archived copy as title (link)
- ↑ "Microsoft announces 2014 Partner of the Year winners and finalists". News.microsoft.com. 27 May 2014. Retrieved 22 August 2017.
- ↑ "Digital Analytics Association". Digitalanalyticsassociation.org. Retrieved 22 August 2017.
External links[edit]
This article "Cardinal Path" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Cardinal Path. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
