Catherine Kaputa

Catherine Kaputa
Catherine Kaputa.JPG Catherine Kaputa.JPG Catherine Kaputa speaking at the Women’s Conference in Vienna, Austria 2012.
Born	Miami, Florida
🎓 Alma mater	Northwestern University B.A. University of Washington M.A. Tokyo University (2 year fellowship) Harvard University Ph.D. Candidate
💼 Occupation	Motivational Speaker, author, personal branding strategist
Known for	Personal branding, women's leadership, communication and influence
🌐 Website	Selfbrand.com

Catherine Kaputa is an American brand strategist, speaker, and author. Kaputa popularized the topic of personal branding.

Biography

Born in Miami, Florida, Catherine Kaputa first pursued journalism at Northwestern's Medill School of Journalism During her junior year, Kaputa had her first personal branding crisis and switched to Japanese art history, and graduated from Northwestern University with a bachelor's degree in art history. Her first job was at the Seattle Art Museum as a curatorial assistant in Japanese art. She co-authored the book Asiatic Art in the Seattle Art Museum

Kaputa entered the Ph.D. program at Harvard University. She was a Smithsonian Fellow at the Freer Gallery of Art, and won a two-year fellowship to study in Japan at Tokyo University where she co-translated the book Kano Eitoku from Japanese to English, and wrote the book's introduction on Japanese Schools of Painting. Kaputa then had what she calls her second personal branding crisis and decided to abandon the Ph.D. dissertation she was writing and come to New York to pursue branding and advertising.

Kaputa learned brand strategy under the marketing gurus Al Ries and Jack Trout at Trout & Ries Advertising. She was the management supervisor on the award-winning “I Love New York” campaign at Wells, Rich, Greene and for over ten years she was SVP, Director of Advertising and Community Affairs at Smith Barney, part of Citigroup.

In 2002, she launched her company, SelfBrand LLC, a brand strategy and professional development company focused on executives and professionals as well as entrepreneurs and their business. Kaputa is active as a public speaker on the topic of branding and personal branding.

Author

Kaputa is the author of four books on branding and personal branding. Her first book, You Are a Brand! How Smart People Brand Themselves for Business Success won the Ben Franklin Award for Best Career Book 2007 and a bronze IPPY Award. The book has been translated into ten languages, and was recognized as a Top 10 Employee Training Book in China in 2010. An expanded second edition of the book was published in September, 2012.

Kaputa's book on women and leadership is Women Who Brand: How Smart Women Promote Themselves and Get Ahead, was published in 2012, and is a how-to and how-to-think guide for women who want to maximize their potential by using principles and tactics from the commercial world of brands.

Kaputa's book, Breakthrough Branding, published in 2012, targets entrepreneurs, intrapreneurs and small businesses to show them the secrets of transforming a brainstorm into big bucks and developing a personal brand in tandem with their business brand.

Published in 2014, Graduate to a Great Career is for upcoming grads and young professionals on how to stand out with a personal brand and compelling pitch when you're just starting out.

Publications

• Kaputa, Catherine (2006). You Are a Brand: How Smart People Brand Themselves for Business Success. Boston/London: Nicholas Brealey Publishing. ISBN 978-1-85788-545-3. Search this book on
• Kaputa, Catherine (2009). The Female Brand: Using the Female Mindset for Business Success. Boston/London: Nicholas Brealey Publishing. ISBN 978-0-89106-284-4. Search this book on
• Kaputa, Catherine (2012). Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand. Boston/London: Nicholas Brealey Publishing. ISBN 978-1-85788-581-1. Search this book on
• Kaputa, Catherine (2012). You Are a Brand: How Smart People Brand Themselves for Success. Boston/London: Nicholas Brealey Publishing. ISBN 978-1-85788-580-4. Search this book on
• Kaputa, Catherine (2014). Women Who Brand: How Smart Women Promote Themselves and Get Ahead. Boston/London: Nicholas Brealey Publishing. ISBN 978-1-85788-624-5. Search this book on
• Kaputa, Catherine (2017). Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand You. Boston/London: Nicholas Brealey Publishing. ISBN 978-1-85788-640-5. Search this book on

External links

• Catherine Kaputa's Website
• Catherine Kaputa's Blog

This article "Catherine Kaputa" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Catherine Kaputa. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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