Cello World
| File:Cello World.svg | |
| Public | |
| Traded as | BSE: 544012 NSE: CELLO |
| ISIN | 🆔INE0LMW01024 |
| Industry | Houseware |
| Founded 📆 | 1967[1] |
| Founder 👔 | |
| Headquarters 🏙️ | Cello House, Corporate Avenue, B Wing, Sonawala Rd, Goregaon(East)400063[2], , India |
Area served 🗺️ |
|
Key people | |
| Revenue🤑 | ₹2,000.26 crore (US$280 million)[4] (FY24) |
| Owners | Rathod family (78%)[5] |
| Members | |
Number of employees | |
| 🌐 Website | celloworld.com |
| 📇 Address | |
| 📞 telephone | |
Cello World Ltd is an Indian houseware company based in Mumbai.
History
The company was founded in 1967, when Ghisulal Rathod started a plastic industry with seven machines and sixty workers to manufacture plastic bangles and PVC footwear in Goregaon. In 1982, the group introduced plastic houseware products. This was followed by the setting up of thermo-ware product factory in 1986. Later, the company ventured into the manufacturing of plastic-moulded furniture in 1994.[6] The plastic furniture division is called Wim Plast Ltd.[7]
In 1995, the company started offering pens with Swiss tips and German ink. In 2009, French stationery major BiC acquired 40% equity stake in the writing business of Cello for ₹790 crore at a valuation of ₹1975 crore ($402.5 million). The remaining stake was bought by the company in 2015 and renamed to BIC Cello (India). Cello group later re-entered the industry under a new brand, 'Unomax', in 2021.[8]
In 2017, the group launched its glassware products. They signed Amitabh Bachchan as the brand ambassador in October 2020.[9][10]
The company was listed on the stock exchanges in November 2023.[11][12]
Operations
The company has thirteen manufacturing facilities in five locations in India. It makes consumer houseware products, opalware and glassware, writing instruments and stationery products, and moulded furniture and allied products.[13][14][15]
The stationery products manufacturing facilities are located in Daman, Uttarakhand, Tamil Nadu and West Bengal.[16]
Corporate structure
As of February 2026, the company operates into 4 segments namely consumerware, glassware, writing instruments, and molded furniture through its 13 direct and step-down subsidiaries. [17]
| Division | Consolidated Corporate Entities | Core Operations & Brands |
|---|---|---|
| Consumer Houseware & Appliances |
|
Manufactures and distributes core plastic, thermal insulated ware, and steel houseware products under the flagship brands Cello, Puro, H2O and Cop-pura. |
|
Dedicated arm for manufacturing and distributing consumer glassware and mass-premium dinnerware lines under Opalware and Arko brands. | |
| Writing Instruments & Stationery |
|
Manages the stationery portfolio and operates 2 brands, Unomax and the revived Cello Writing brand brought back from Bic, from Dec. 2025.[18] |
| Moulded Furniture & Organization |
|
Production of plastic moulded furniture, electrical appliances and home organisation systems sold under the Cello and Kleeno brands. |
Division Notes
- ↑ In May 2026, the NCLT approved dissolving Wim Plast LImited and absorbing its manufacturing businesses and assets into Cello Consumer Products Pvt. Ltd.
Lawsuits and controversies
On 26 April 2016, the Gujarat High Court set aside Gandhinagar District Court’s order preventing Cello's Wimplast Ltd from selling its air cooler models Tower-25, Tower-50, Wave and Marvel after Symphony filed a case against Wim Plast.[19]
In October 2023, a company called Shree Vallabh Metals had secured an injunction from Delhi High Court against the use of the Max Fresh trademark by Cello Plastic Industrial Works.[20]
References
- ↑ "India's newest billionaire is casserole king Pradeep Rathod after Cello World's successful stock market debut". Economic Times. 2023-11-11. Retrieved 2024-11-01.
- ↑ "CELLO INDUSTRIES PRIVATE LIMITED". Economic Times. Retrieved 2024-11-01.
- ↑ Himanshu Nitnaware (2021). "How Cello Created a Rs 1,500 Cr Empire By Introducing Casseroles to Indian Kitchens". The Better India. Retrieved 2024-10-31.
- ↑ "Cello World Profit & Loss Annual". mint. 2024-10-30. Retrieved 2024-10-30.
- ↑ "From kitchenware to billionaire status: Meet Pradeep Rathod, Chairman of Cello World; Know about his early life, education, and net worth". Financial Express. 2023-12-04. Retrieved 2024-10-30.
- ↑ Tenzin Zompa (2021-04-03). Rachel John, ed. "Cello — the plastics to steelware company that made owning a houseware business 'fashionable'". The Print. Retrieved 2024-10-30.
The launch of the company can be traced back to 1967, when Ghisulal Rathod, late founder and chairman of the Cello Group,...
- ↑ Gaurav Sonavane (2023-12-03). "Here's all you need to know about Pradeep Rathod — the new entrant in India's billionaire club". GQ India. Retrieved 2024-11-01.
- ↑ Arbind Gupta (2021-01-25). "Cello marches ahead". Business India. Retrieved 2024-10-30.
- ↑ Rajiv Singh (2021-03-30). "Cello: Back after a lunch break". Forbes India. Retrieved 2024-10-31.
- ↑ "Cello aims 20 pct market share in cookware category". ET Retail. 2021-01-18. Retrieved 2024-10-31.
- ↑ "How Pradeep Rathod Turned Plastic Bangles Manufacturer Cello World Into A Rs 16,000-crore Company". News18. 2024-03-19. Retrieved 2024-10-31.
- ↑ "Cello World's chairman Pradeep Rathod enters billionaire club after IPO success". Business Today. 2023-11-12. Retrieved 2024-11-01.
- ↑ A Ksheerasagar (2023-10-31). "Cello World IPO: Should you subscribe to it? Here's what 5 of top brokerages say". mint. Retrieved 2024-11-01.
- ↑ Greg Morris (2024-04-10). "Cello World plots glass tableware facility in India". Glass International. Retrieved 2024-10-31.
- ↑ Ekta Batra; Sonal Bhutra (2024-08-16). "Cello World expects its soda lime glassware business to start revenue contribution from first half FY25". CNBC TV18. Retrieved 2024-10-31.
- ↑ "Cello Group re-enters stationery business after five years". Economic Times. 2021-01-25. Retrieved 2024-10-30.
- ↑ INDEPENDENT AUDITOR'S REPORT ON AUDIT OF ANNUAL CONSOLIDATED FINANCIAL RESULTS AND REVIEW OF QUARTERLY FINANCIAL RESULTS (PDF) (Report). 2026-05-27. Retrieved 2026-07-06.
- ↑ INDEPENDENT AUDITOR'S REPORT ON AUDIT OF ANNUAL CONSOLIDATED FINANCIAL RESULTS AND REVIEW OF QUARTERLY FINANCIAL RESULTS (PDF) (Report). Cello World. 2026-05-27. Retrieved 2026-07-06.
- ↑ "Gujarat HC rules in favour of Wim Plast to sell air coolers". Business Standard. 2016-04-27. Retrieved 2024-10-31.
- ↑ "Trademark dispute over tiffin box: Delhi HC takes notes of CELLO's intent to resolve suit amicably". ET Retail. 2024-06-06. Retrieved 2024-10-31.
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