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IndustryDigital media
Founded 📆2015
Founder 👔Gordon Davidson
Headquarters 🏙️,
San Diego, California
Area served 🗺️
Products 📟 shelfPoint and Digital Signage
Number of employees
📇 Address
📞 telephone

Cloverleaf is an American software and hardware company that offers AI related retail technologies. It was founded by Manchester Financial Group and Gordon Davidson in 2015, after the acquisition of Digital Signage assets, patents, Intellectual Property, and customers from a former company. The company’s first technology, shelfPoint, was developed for the merchandiser and brick-and-mortar marketer. It was designed as a deep learning artificial intelligence platform that has built-in emotional AI capabilities to determine shopper behavior.[1]

shelfPoint was officially launched by Cloverleaf at the National Retail Federation show held in New York City in January 2017.[2] In the Consumer Goods Manufacturing report by Gartner, Cloverleaf made the list of “Cool Vendors”.[3] shelfPoint’s built-in emotional intelligence helps retailers to classify the overall sentiment and facial expressions of shoppers without storing their images or personal information.[4][5] It has built-in optical sensors which gather anonymous shopper demographic information like gender, age range and major ethnic group. This data starts to approximate the online shopper journey in a bricks and mortar environment.[2] The technology has been used by Dell in the company's Micro Center store based in Texas.[6][7][8]

Cloverleaf has filed multiple patent applications and was granted its first patent (9,576,174) in February 2017.[9]


  1. Enderle, Rob. "How brick-and-mortar stores can beat the likes of Amazon". CIO magazine. Retrieved 10 June 2017.
  2. 2.0 2.1 Rae, Haniya. "Will Smart LCD Shelving Strips Revolutionize Retail?". Forbes. Retrieved 10 June 2017.
  3. "Cool Vendors in Consumer Goods Manufacturing, 2017". Retrieved 29 August 2017.
  4. Steele, Chandra. "Nothing to Wear? Ask Your AI Stylist". PC Magazine. Retrieved 29 August 2017.
  5. Dupre, Elyse (13 January 2017). "Cloverleaf Tracks In-Store Feelings". DMN. Retrieved 29 August 2017.
  6. Johnson, Khari (12 January 2017). "This device from Cloverleaf and Affectiva tracks your emotional reaction to products while shopping". VentureBeat. Retrieved 29 August 2017.
  7. Johnson, Lauren. "These Smart Retail Shelves Tell Brands All About Who Is Looking at Their Products". Adweek. Retrieved 29 August 2017.
  8. Rosenstein, Philip. "Cloverleaf Launches ShelfPoint To Gather Customer Data In-Store". MediaPost Communications. Retrieved 29 August 2017.
  9. Howard, Kevin Brent; Davidson, Gordon (2017). "United States Patent: 9576174 – Systems and methods for serving pixel mapped content to merchandising communication systems". Retrieved 14 July 2017.

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