Coke Studio Pakistan

Coke Studio (Urdu: کوک اِسٹوڈیو‎) is a Pakistani television programme and international music franchise which features live studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan, running annually since 2008.

Coke Studio
Created by	Rohail Hyatt & Nadeem Zaman
Country of origin	Pakistan
No. of seasons	13
No. of episodes	76 (list of episodes)
Production
Executive producer(s)	Coca-cola Pakistan
Producer(s)	Rohail Hyatt Strings Ali Hamza & Zohaib Qazi
Production location(s)	Pakistan
Camera setup	Multi-camera
Running time	1 hour
Production company(s)	Frequency Media Mainstage Productions Foot Front Media
Distributor	Coca-cola Pakistan
Release
Original network	Webcast
Original release	8 June 2008 - present
External links
[Official Website Website]

Search Coke Studio Pakistan on Amazon.

Coke Studio combines a myriad of musical influences, from traditional classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music. The show is noted for promoting Pakistan's multiculturalism by inviting artists from various regions and of various languages to collaborate musically.

History

The concept for the show was created in 2007 by Nadeem Zaman of The Coca-Cola Company, when musical performances were held on a concert-like platform in Brazil. In 2008, the concept was adopted by Nadeem Zaman, then Marketing Head The Coca-Cola Company in partnership with former Vital Signs member Rohail Hyatt, who planned to launch a Pakistani version of the show. The inaugural season premiered in June in front of a live audience. The show was produced by him, along with his wife Umber Hyatt and Nofil Naqvi. It was an immediate success, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations in the country. In season 2, live audiences were excluded and performances were held in a closed studio platform, a format which continues to this day. Hyatt remained as executive producers for the show until season 6, stepping aside in 2013 after five years. He was replaced by Strings members Bilal Maqsood and Faisal Kapadia until on 29 October 2017, when Strings announced season 10 would be their last production. On 8 March 2018, it was announced that Ali Hamza and Zohaib Kazi will be producing season 11. They stepped down after producing the season. Later on, Rohail Hyatt returned for the twelfth season of the show which released on 11 October 2019.

On tenth anniversary of the show in 2017, the General Manager of Coca-Cola Pakistan & Afghanistan Rizwan U. Khan stated, "We have come a long way since we embarked on this challenging journey a decade ago. Looking back, we feel greatly humbled that Coke Studio has been able to achieve so much, in terms of bringing virtually unknown or little known musicians into the national limelight, re-introducing music genres like qawwali and sufi music to the youth of Pakistan, continuing to stay true to the promise of producing quality fusion of music and practically playing an important role in reviving the music industry of Pakistan."

Format

The show features artists in each episode, by a house band and guest artists. Coke Studio tracks are officially available on their YouTube and SoundCloud channels.

The most engrossing fact about Coke Studio is the impeccable music which is recorded live by veteran artists.[failed verification]

The televisual style is characterized by frequent closeups on various performers, emphasizing the collective contributions of the entire ensemble, even as primary focus remains on the lead singer, or singers.

Musically, the format features an always changing and fascinating mix of Western instruments (primarily guitars, pianos, synthesizers, bass guitars, and drum kits) with traditional instruments from the Indian subcontinent (Harmonium, rubab, sarod, sitar, bamboo flutes, dholak, tabla, and other traditional percussion instruments). With rare exceptions, the singer is the lead instrumentalist. Other instrumental solos, while often highly virtuosic, tend to be relatively brief.

Coke Studio Explorer

The producers Ali Hamza and Zohaib Kazi introduced Coke Studio Explorer in which they went to several places across Pakistan to discover regional music stories and singers to bring them to the lime light. The series was released on 3 July 2018.

Reception

Following success in Pakistan after its first launch, Coke Studio has become an international franchise. The Pakistani show has amassed a large fan base in neighbouring country, India. The success of the show prompted Coca-Cola to launch the Indian version Coke Studio @ MTV, with a similar format, which has proven to be both critically acclaimed and commercially successful. The Indian version has been produced by MTV India. In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades.

Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.

On 1 November 2017, Atif Aslam's rendition of Sabri Brothers' qawwali "Tajdar-e-Haram" in CokeStudio8 crossed 100 million views on YouTube, becoming the first video originating in Pakistan to achieve the landmark record. It has been viewed in 186 countries across the world. The record was broken by Rahat Fateh Ali Khan's rendition of "Afreen Afreen" ft. Momina Mustehsan, on 3 November, becoming the second video of Pakistani origin to mark 100 million on YouTube. It released on 19 August 2016, with Faakhir who served as music directed for it; it was originally performed by Nusrat Fateh Ali Khan. Later Afreen Afreen became the most viewed Pakistani video on YouTube currently now with 314 million views on it.

"Coke Studio continues to break records and over the years it has driven the cultural leadership agenda of Pakistan, celebrating diversity while bridging barriers relevant to the youth of today.Now we are looking forward to the upcoming season next year raising the bar even higher."

Seasons Overview

Below is a list of featured artists who have performed in Coke Studio (Pakistan).

Session 1 (2008)

Ali Azmat

Ali Zafar

Mauj

Ustad Hussain Baksh Gullo

Rahat Fateh Ali Khan

Saba Shabbir

Ramsha Mashi

Sain Tufail

Sajid & Zeeshan

Selina Rashid

Strings

Session 2 (2009)

Arieb Azhar

Atif Aslam

Javed Bashir

Josh

Noori

Riaz Ali Khan

Saieen Zahoor

Shafqat Amanat Ali Khan

Zeb and Haniya

Session 3 (2010)

Abida Parveen

Amanat Ali

Arieb Azhar

Arif Lohar

Aunty Disco Project

Entity Paradigm

Fakir Juman Shah

Karavan

Meesha Shafi

Noori

Rizwan-Muazzam

Sanam Marvi

Tina Sani

Session 4 (2011)

Akhtar Chanal Zahri

Asif Hussain Samraat

Attaullah Khan Esakhelvi

Bilal Khan

Fareed Ayaz & Abu Mohammad

Jal

Kaavish

Komal Rizvi

Mizraab

Mole

Qurat-ul-Ain Balouch

Sajjad Ali

Sanam Marvi

Akhtar Chanal Zahri

The Sketches

Ustaad Naseer-ud-din Saami

Session 5 (2012)

Bilal Khan

Bohemia

Chakwal Group

Farhan Rais Khan

Hadiqa Kiani

Hamayoon Khan

Tahir Mithu

Overload

Qayaas

Rachel Viccaji

SYMT

Sanam Marvi

Uzair Jaswal

Session 6 (2013)

Abrar-ul-Haq

Alamgir

Asad Abbas

Ayesha Omer

Fariha Pervez

Muazzam Ali Khan

Rostam Mirlashari

Rustam Fateh Ali Khan

Sumru Ağıryürüyen

Umair Jaswal

Zara Madani

Session 7 (2014)

Asrar

Niazi Brothers

Ustad Rais Khan

Zoheb Hassan

Momin Durrani

Humaira Channa

Abbas Ali Khan

Jimmy Khan

Rahma Ali

Usman Riaz

Jawad Ahmad

Naseer & Shahab

Session 8 (2015)

Atif Aslam

Mai Dhai

Karam Abbas

Nabeel Shaukat Ali

Mekaal Hasan Band

Surriya Khanum

Anwar Maqsood Hameedi

Gul Panra

Ali Sethi

Mulazim Hussain

Siege

Haider Ali (haidertonight)

Hamid Ali Khan

Nafees Ahmed Khan

Sara Haider

Asim Azhar

Samra Khan

Bakhshi Brothers

Fiza Javed

Shazia Manzoor

Ali Haider

Sara Raza Khan

Alycia Dias

Malang Party

Farida Khanum

Session 9 (2016)

Rahat Fateh Ali Khan

Naseebo Lal

Ali Khan

Zeb Bangash

Momina Mustehsan

Haroon Shahid

Ahmed Jahanzeb

Faakhir Mehmood

Shiraz Uppal

Rachel Viccaji

Mehwish Hayat

Mohsin Abbas Haider

Naeem Abbas Rufi

Shilpa Rao

Jabar Abbas

Nirmal Roy

Junaid Khan

Kashif Ali

Shahzad Nawaz

Masuma Anwar

Rizwan Butt

Basit Ali

Damia Farooq

Shuja Haider

Rafaqat Ali Khan

Shani Arshad

Natasha Khan

Amjad Sabri

Haider Ali (haidertonight)

Session 10 (2017)

Hina Nasrullah

Danyal Zafar

Ali Hamza

Waqar Ehsin

Ali Noor

Akbar Ali

Zaw Ali

Aima Baig

Aamir Zaki

Farhan Saeed

Sanwal Esakhelvi

Faraz Anwar

Faiza Mujahid

Humera Arshad

Irteassh

Natasha Khan (Pakistani singer)

Explorer (2018)

Ariana and Amrina

Shamu Bai

Vishnu Arjun

Shayan, Mangal, Darehan

Mishal Khawaja

Altaf mir

Session 11 (2018)

Krewella

Ahad Raza Mir

Natasha Baig

Haniya Aslam

Young Desi

Riaz Qadri

Ghulam Ali Qadri

Hasan Jahangir

Elizabeth Rai

Lucky and Naghma

Zarsanga

Sounds of Kolachi

Khumariyaan

Lyari Underground

Mughal-e-Funk

Chand Tara Orchestra

Session 12 (2019)

Abrar-Ul-Haq

Aima Baig

Ali Sethi

Atif Aslam

Banur's Band

Barkat Jamal Fakir Troupe

Fareed Ayaz and Abu Muhammad

Fariha Pervez

Hadiqa Kiani

Harsakhiyan

Kashif Din

Nimra Rafiq

Qurat-ul-Ain Balouch

Rachel Viccaji

Rahat Fateh Ali Khan

Sahir Ali Bagga

Sanam Marvi

Shahab Hussain

Shamali Afghan

Shuja Haider

Umair Jaswal

Zeb Bangash

Zoe Vinci

Coke Studio 2020 (2020)

Aizaz

Ali Noor

Ali Pervez Mehdi

Bohemia

Fariha Pervez

Meesha Shafi

Mehdi Maloof

Nawazish

Rahat Fateh Ali Khan

Sehar Gul Khan

Sanam Marvi

Shehroze Hussain

Umair Jaswal

Wajiha Naqvi

Zara Madani

Ramsha Mashi

Zeshan Ali Khan

External Links

Official Website

Coke Studio at IMDb

---