College Music
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College Music | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Origin | Crowthorne, England | |||||||||
| Website | collegemusic.co.uk | |||||||||
| YouTube information | ||||||||||
| Channel | ||||||||||
| Years active | 2015—Present[1] | |||||||||
| Genre | Music radio | |||||||||
| Subscribers | 1.26 million (28 December 2021) | |||||||||
| Total views | 192 million (28 December 2021) | |||||||||
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College Music is a YouTube channel and record label launched in 2015. It streams lo-fi hip hop music round-the-clock, often featuring an anime girl working in her room.[2]
History[edit]
College Music was created in 2015 by Luke Pritchard and Jonny Laxton.[3][4][5][6][7] They met at a boarding school in Crowthorne as teenagers, and were both fond of underground music. In the summer of 2016, they discovered and started implementing the 24/7 YouTube livestreaming feature.[8] The channel gradually gave birth to a record label bearing the same name.[3][9] Pritchard dropped out of college to run the channel full-time,[7] while Laxton started signing artists for their label while attending The University of Leeds.[1] The channel has significantly grown, in terms of number of views and subscribers, during the COVID-19 lockdowns of 2020.[4]
Character[edit]
The channel features animated images of anime characters, usually a girl working on her desk,[2] on infinite loops in their streams.
Reception[edit]
Jonah E. Bromwich from The New York Times wrote that while channels like College Music and Lofi Girl don't have a major impact on the music industry and its traditional gatekeepers, "they represent an underground alternative to the streaming hegemony of Spotify and Apple Music. Nico Perez, the founder of Mixcloud praised the channels too."[1]
Matthew Moore from The Times compared College Music to the pirate radio stations of the 1960s.[6]
Ania Mauruschat, an academic from the University of Basel, said that the comparison between College Music and the pirate radio stations "is not right."[7]
Suicide awareness video[edit]
On 30 April 2019, College Music released What happened to our study girl?, a one minute and fifty seconds video featuring the usual study girl, which became symbolic of the channel, but from a suicide awareness angle. The girl suddenly starts crying at the fifty fifth second, then she grabs a knife and seriously considers killing herself. Eventually, she drops the knife, and the video ends with a written and vocal note. An excerpt of the note says "Although it can feel very intense, it's important to remember these feelings will pass."[lower-roman 1][10] The video was produced in a collaboration with Vice magazine, and the Ewell-based charity Samaritans.[11]
See also[edit]
Footnotes[edit]
- ↑ Pritchard, L., Laxton, J.,(2019). What happened to our study girl? (Video content), College Music via Youtube.
References[edit]
- ↑ 1.0 1.1 1.2 E. Bromwich, Jonah (3 May 2018). "Pirate Radio Stations Explode on YouTube". The New York Times. Retrieved 16 December 2021.
College Music had 794 subscribers in April 2015, a year before Mr. Pritchard and Mr. Laxton started streaming. A month after they began, they had more than 18,440.
- ↑ 2.0 2.1 Jones, Wil. "How "lofi beats to relax/study to" YouTube channels define the melancholy of a generation". Joe UK. Retrieved 28 December 2021.
College Music has a similar anime girl. That last channel is run by Jonny Laxton, 19, and Luke Pritchard, 20, from Leeds and Reading respectively.
- ↑ 3.0 3.1 Winkie, Luke (13 July 2018). "How 'Lofi Hip Hop Radio to Relax/Study to' Became a YouTube Phenomenon". Vice. Retrieved 19 December 2021.
Jonny Laxton, 19, in Leeds, and Luke Pritchard, 20, in Reading. Together, they turned their radio work into a record label—showcasing their artists through Spotify playlists, building a brand that's not anonymous or disposable, in the way that people often stumble through the internet.
- ↑ 4.0 4.1 Alexander, Julia (20 April 2020). "Lo-fi beats to quarantine to are booming on YouTube". The Verge. Retrieved 18 December 2021.
Another lo-fi channel, College Music, has been seeing an uptick, too. Luke Pritchard and Johnny Laxton, the duo behind College Music — one of the longest-running live streams dedicated to lo-fi chillhop — say they’ve seen various waves of increases since the stream started in 2016, but nothing compared to right now.
- ↑ Hochberg, Bill (8 September 2020). "Chill Hop, Jazz Hop, LoFi, Whatever You Call It, It's Catching On With Gen-Z". Forbes. Retrieved 19 December 2021.
Some call it elevator music, says Luke Pritchard, 22, who dropped out of law school to co-found London-based College Music with his business partner Jonny Laxton, also 22.
- ↑ 6.0 6.1 Moore, Matthew (21 May 2018). "Modern radio 'pirates' turn the tables on traditional music stations". The Times. Retrieved 18 December 2021.
The pirate radio pioneers of the 1960s broadcast from out at sea but their spiritual successors are keeping the flame alive from school dormitories.
- ↑ 7.0 7.1 7.2 Möller, Christoph (5 June 2018). "Piratenradio 2.0?" [Pirate Radio 2.0?] (in German). Retrieved 28 December 2021.
Mit ihren Musikstreams hat sich College Music zur eigenen kleinen Marke auf YouTube entwickelt. Dahinter stecken zwei junge Briten, Luke Pritchard und Jonny Laxton.
Unknown parameter|trans-quote=ignored (help)CS1 maint: Unrecognized language (link) - ↑ "Inside YouTube's calming 'Lofi Hip Hop Radio to Relax_Study to' community". Dazed. 14 June 2018. Retrieved 28 December 2021.
...Luke Pritchard and Jonny Laxton, who started College Music in 2014 out of boarding school boredom from their bedrooms in Crowthorne, England. With their passion for underground sounds and technical knowhow, their channel has flourished. They started taking advantage of YouTube’s live-streaming feature a few years ago. “I put out my first live-stream in the summer of 2016, and it was quite unique at the time, ...
- ↑ Yu, Eda (14 July 2020). "In a World of Playlists Driven by Algorithms, What Role Do Humans Play?". Complex Mag. Retrieved 19 December 2021.
- ↑ Clair, Simon (18 May 2020). "'Lo-fi hip-hop beats to chill' comment ces radios YouTube ont conquis les solitaires du monde entier" ['Lo-fi hip-hop beats to chill' how these Youtube radio stations have conquered the loners of the world] (in French). Trax Magazine. Retrieved 22 December 2021.
Les curieux sont alors renvoyés vers une vidéo où l’étudiante au pull rose révise en musique avant que le son ne s’arrête. La jeune fille se met alors à pleurer et sort un long couteau qu’elle pointe vers son cœur. Après avoir hésité, elle lâche finalement la lame qui tombe au sol. Un écran noir s’affiche et une voix d’adolescent explique
CS1 maint: Unrecognized language (link) - ↑ "Mental Health Support from VICE". Vice magazine. 30 April 2019. Retrieved 10 January 2022.
External links[edit]
Others articles of the Topic Music : YouTube Music, List of operas by Wolfgang Amadeus Mozart, Nasheed, 27 Club, Trippie Redd, Ska, Bankrol Hayden
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