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|Born||New York City|
|Occupation||Author, editor in chief, marketing and business development executive|
Craig Bromberg (born New York City) is an American author, marketer, and business development executive.
Following a decade of feature journalism for various magazines, Bromberg became editorial founder of Time Warner's Pathfinder.com. For seven years, he was editor-in-chief of Samsung’s brand magazine, DigitAll. He is also the author of a biography, The Wicked Ways of Malcolm McLaren. Since 2011, Bromberg has worked as a strategic business development executive focused on the intersection of social content marketing and personalization technologies. Since 2013, he has lectured at Parsons (The New School) School of Design Strategy on design thinking and innovation. He is separated from Hilary Glazer Bromberg, with whom he has twin sons.
Bromberg received his Bachelor’s degree with Honors in Government from Oberlin College, Ohio; an M.Sc., Econ. from the London School of Economics and Political Science where he studied History of Political Thought with philosopher Michael Oakeshott; and an MBA in management from New York University Stern School of Business. Bromberg is also an alumnus of the Whitney Museum of American Art’s Independent Study Program in Studio Art.
Marketing and business development
From 2011, Bromberg has worked as a strategic business development executive for Zemanta, an early native advertising platform, Dachis Group, as VP of business development for Social Business Intelligence, a social analytics platform, and SurveyMonkey, which hired him to be its first NY sales executive and bring its Audience, brand tracking, and concept development products to agencies and brands. Since 2016, Bromberg has been providing sales, content marketing, and Go-To-Market strategy for tyntec (the third largest SMS global intercarrier), Wantoo.io (a CX platform), and LRN (a corporate culture company).
Bromberg began his career as an art critic, writing primarily for the East Village Eye and Los Angeles Times. From 1984, he wrote frequently on popular culture and technology for many magazines and newspapers including The New York Times, Vanity Fair, and New York (magazine). In 1989, Harper & Row published The Wicked Ways of Malcolm McLaren, his biography of Malcolm McLaren, the manager of the Sex Pistols, Boy George, Adam Ant, Bow Wow Wow, McLaren’s common-law wife, Vivienne Westwood, and the politics and art of the UK from 1945 to 1989. (The Wicked Ways of Malcolm McLaren was also published in the UK by Omnibus Books in 1991.) Most of Bromberg’s writing since has focused on technology, travel, and business innovation for the magazines he has edited, including Samsung’s DigitAll and AOL's Real Estate sites.
From 1992 to 1993, Bromberg was acting editor in chief of Avenue. After Time’s Walter Isaacson learned that Bromberg had been a founding member of EchoNYC, he joined Time Inc. New Media, soon to be Time Warner Pathfinder.com as its editor. In 1995, Bromberg left Pathfinder, and over the next eight years was editor-in-chief or executive editor of various ventures, including: editor-in-chief of Booksfirst, a national magazine about print culture for Disney Publishing Worldwide; US & global editorial director of BOL, Bertelsmann’s competitor to Amazon.com; and executive launch editor of eShopper an offshoot of Yahoo! Internet Life for Ziff Davis). In 2000, Bromberg was recruited on behalf of Samsung Group to create a new editorial marketing platform for the company. For seven years, Bromberg was editor-in-chief of Digitall, a quarterly digital thought leadership magazine in print and online; DigitAll was closed by Samsung in 2007. From 2007 to 2009, Bromberg consulted to Citi Real Estate Lending as editorial director of Mortgage.com. In 2009, Bromberg became editor in chief and programming director of AOL Real Estate.
Editorial consulting and startups
Under the name Hudson Media, Bromberg has consulted to Citibank’s Mortgage.com, Crains NY Business, Fortune Small Business, and the Daily News, providing strategic and executive editorial services. In 2000, Bromberg attempted a social media venture for booklovers, Bookhits; in 2005, he assembled a team to start The Green and The Green.net, a blog-based free weekly newspaper for distribution to “young business executives” in 12 U.S. DMAs.
Performance and music
From 1981–1982, Bromberg was part of the post-punk music scene in New York, playing guitar in Rhys Chatham’s rock ensemble, and, from 1982 to 1986, as a regular member of Glenn Branca’s orchestral touring band. From 1981 to 1984, Bromberg was also active as a performance artist and produced performances at New York's Performance Space 122 (Fascist Studies) and P.S.1 Contemporary Art Center (The Last Social Spectacle).
- Bromberg, Craig. The Wicked Ways of Malcolm McLaren. HarperCollins, 1989. ISBN 978-0-06-096204-3 Search this book on .
- "WEDDINGS; Hilary Glazer, Craig Bromberg". 2 June 2002. Retrieved 28 January 2018 – via NYTimes.com.
- . For a complete narrative of Bromberg's tenure at Pathfinder, see Bamboozled at the Revolution, by John Motavalli, https://www.amazon.com/Bamboozled-Revolution-Billions-Battle-Internet/dp/0670899801.
- Discography of work with Glenn Branca http://www.smhtp.com/artist/craig-bromberg/?key=P000218665[permanent dead link]
- Craig Bromberg on TwitterLua error in Module:WikidataCheck at line 23: attempt to index field 'wikibase' (a nil value).
- Squat Theatre
- Susan Kare
- Mark Morris
- Cabaret Underground
- The Double Life of a Ludlow Street Landlord
- What’s the Frequency Kenneth
- The New Yorker (registration required)
- Dakar Rally
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