CreatorIQ
| Private Company | |
| ISIN | 🆔 |
| Founded 📆 | 2014 |
| Founders 👔 | Igor Vaks |
Area served 🗺️ | |
| Services | Influencer marketing, social media analytics |
| Members | |
Number of employees | |
| 🌐 Website | https://creatoriq.com |
| 📇 Address | |
| 📞 telephone | |
CreatorIQ is an influencer marketing and social analytics Software as a Service platform that provides data analysis, CRM, and campaign solutions for brands, agencies, and media companies.
History[edit]
CreatorIQ was founded by Igor Vaks in 2014. The company was initially named SocialEdge[1] and offered influencer marketing campaign management for Twitter, YouTube, Instagram, and Facebook.
In May of 2017, the company announced raising an undisclosed Series A from Affinity Group, which is owned by TPG Capital and Evolution Media.
In July of 2018, the company brought on Dan Murray, former CFO Dollar Shave Club, CFO Machinima, and CFO Fandango as President.[2]
In June of 2019, the company raised a $12 million Series B led by Unilever Ventures and TVC Capital.[3]
In July of 2020, the company raised a $24 million Series C led by Kayne Partners, Unilever Ventures, and TVC Capital.[4]
In July 2020, the company became the first influencer marketing technology to join the YouTube Measurement Program.[5]
Technology[edit]
CreatorIQ tracks and analyzes digital influencers' social posts and engagements across social media platforms.[6][7][8]. Its clients use post data[9], creator audience data[10], and performance data to build advocate networks[11] and run influencer marketing campaigns.[12]
CreatorIQ allows influencers to authenticate their social media accounts so that they can share first-party data while working directly with brands or agencies.[13][14]
See also[edit]
References[edit]
- ↑ Jarvey, Natalie. "TPG Growth, Evolution Media Invest in Influencer Marketing Startup CreatorIQ (Exclusive)". The Hollywood Reporter. Retrieved 1 May 2017.
- ↑ Spangler, Todd. "Influencer-Marketing Startup CreatorIQ Taps Dan Murray as President". Variety. Retrieved 11 June 2019.
- ↑ Ives, Nat. "Unilever Invests in Influencer Management Company CreatorIQ". The Wall Street Journal. Retrieved 11 June 2019.
- ↑ Blustein, Andrew. "CreatorIQ Raises $24 Million to Become 'Part of Everybody's Marketing Stack'". Adweek. Retrieved 23 July 2020.
- ↑ "YouTube Measurement Program". YouTube. Retrieved 23 July 2020.
- ↑ Lorenz, Taylor. "Flight of the Influencers". The New York Times. Retrieved 23 July 2020.
- ↑ Dumenco, Simon. "MORE THAN 950 BRANDS PARTICIPATED IN 'BLACKOUT TUESDAY' ON INSTAGRAM, PLUS THE LATEST JOBS NUMBERS IN CONTEXT: DATACENTER WEEKLY". Ad Age. Retrieved 23 July 2020.
- ↑ Dumenco, Simon. "THE NO. 1 REASON TO RETURN TO THE OFFICE, PRIDE IN RETROSPECT, AND LEAKY FACEBOOK DATA: DATACENTER WEEKLY". Ad Age. Retrieved 23 July 2020.
- ↑ Dumenco, Simon. "THE MUST-SEE PANDEMIC AIR TRAVEL DATA VIZ, THE CDC'S TV AD BLITZ AND MORE: DATACENTER WEEKLY". Ad Age. Retrieved 23 July 2020.
- ↑ Takahashi, Dean. "Mobcrush livestreams reach an actual 160.4 million gamers in the U.S." VentureBeat. Retrieved 23 July 2020.
- ↑ "15 Ways Potential Influencers Can Attract Sponsors". Forbes. Retrieved 23 July 2020.
- ↑ Bloom, David. "Insights: When Your Distributor Is Your Competitor–Influencers Beyond The Platforms". Tubefilter. Retrieved 23 July 2020.
- ↑ Joseph, Seb. "Influencer marketing agencies prepare for the end of the Instagram like". Digiday. Retrieved 23 July 2020.
- ↑ Bloom, David. "Can Influencers Rule Online Marketing In The Post-Cookie World?". Forbes. Retrieved 23 July 2020.
External links[edit]
This article "CreatorIQ" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:CreatorIQ. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
