Influencer Marketing Hub
| Private | |
| ISIN | 🆔 |
| Industry | Consumer insights, social media analytics, marketing[1] |
| Founded 📆 | 2016[2] |
| Founder 👔 | Werner Geyser[3] |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | influencermarketinghub |
| 📇 Address | |
| 📞 telephone | |
Influencer Marketing Hub is an online marketing trade publication and research firm .[5][6][7][8][2] The company was founded in 2016 and is based out of Copenhagen, Denmark. Influencer Marketing Hub provides audience insight and analytical tools to publishers, media agencies and brands [9] to evaluate marketing trends, software and agency reviews, and new campaigns.[10]
History[edit]
Influencer Marketing Hub was formed in 2016 by Werner Geyser, a digital marketing entrepreneur from the UK.[6][11][12] The agency's main focus has been on creating analytical tools and a data research platform for brands to engage in digital marketing campaign via social media influencers. Since 2017, the firm has been issuing widely commented in the related media quarterly reports on the influencer-marketing industry[13][14][15][16][17][18][19] It's been reported by IMH that coronavirus epidemic has had significant impact on the social media market in 2020.[20][21]
Business model[edit]
The company acts as a marketing trends & publications hub as well as research analytical tool of social media platforms. Influencer Marketing Hub uses a pay-per-click business model.[22][23][24]
Notes and references[edit]
- ↑ Influencer Marketing Hub
- ↑ 2.0 2.1 Company's Verified Profile
- ↑ Crunchbase: IMH
- ↑ Craft: Influencer Marketing Hub Overview
- ↑ BBC: Tech Tent: The power of influencers
- ↑ 6.0 6.1 BBC: Has Fyre Festival burned influencers?
- ↑ Financial Times: Advertising industry closes in on a new target: influencers
- ↑ Forbes: Should Brands Hire Influencer Agencies?
- ↑ Cosmopolitan: How much the Too Hot To Handle cast will reportedly earn from Instagram
- ↑ TVSHOWSACE: How Much Do ‘Bachelor’ Contestants Earn From Instagram Posts?
- ↑ Werner Geyser and IMH
- ↑ E-commerce Times: The Power of Influencer Marketing
- ↑ Los Angeles Times: Macaroni recipes and hand washing videos. How influencers are adapting to the coronavirus crisis
- ↑ CMS Wire: How to Get the Most Bang for Your Marketing Budget Buck
- ↑ Digital Information World: How various brands spending on influencer marketing especially on YouTube this year
- ↑ EE: What entrepreneurs need to know about influencer marketing landscape: Amit Mondal
- ↑ TubeFilter: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020
- ↑ Business of Apps: NeoReach
- ↑ MarketingTechNews: How micro-influencers can become integral to impactful marketing campaigns
- ↑ WCAX3: Coronavirus has social media up, influencers down
- ↑ NXHerald: Instagram influencer says companies cut ties when she refused to reduce fees during pandemic
- ↑ Content Marketing Institute: Get a Plan: How to Make the Most of Influencer Marketing
- ↑ SocialMedia Today: The Rise of Influencer Marketing [Infographic]
- ↑ MHN: Is TikTok the New Marketing Tool for Multifamily?
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