Influencer Marketing Hub
| Private | |
| ISIN | 🆔 |
| Industry | Consumer insights, social media analytics, marketing[1] |
| Founded 📆 | 2016[2] |
| Founder 👔 | Werner Geyser[3] |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | influencermarketinghub |
| 📇 Address | |
| 📞 telephone | |
Influencer Marketing Hub is an online marketing trade publication and research firm.[5][6][7][8][2] The company was founded in 2016 and is based out of Copenhagen, Denmark. Influencer Marketing Hub provides audience insight and analytical tools to publishers, media agencies, and brands [9] to evaluate marketing trends, software, agency reviews, and new campaigns.[10]
History
Influencer Marketing Hub was formed in 2016 by Werner Geyser, a digital marketing entrepreneur from the UK.[6][11][12] The agency's primary focus has been creating analytical tools and a data research platform for brands to engage in digital marketing campaigns via social media influencers. Since 2017, the firm has been issuing widely commented-upon quarterly reports on the influencer-marketing industry in the related media.[13][14][15][16][17][18][19] Reports from IMH indicate that the coronavirus epidemic significantly impacted the social media market in 2020.[20][21]
Business model
The company serves as a hub for marketing trends, publications, and social media platform research and analysis. Influencer Marketing Hub utilizes a pay-per-click business model.[22][23][24]
Notes and references
- ↑ Influencer Marketing Hub
- ↑ 2.0 2.1 Company's Verified Profile
- ↑ Crunchbase: IMH
- ↑ Craft: Influencer Marketing Hub Overview
- ↑ BBC: Tech Tent: The power of influencers
- ↑ 6.0 6.1 BBC: Has Fyre Festival burned influencers?
- ↑ Financial Times: Advertising industry closes in on a new target: influencers
- ↑ Forbes: Should Brands Hire Influencer Agencies?
- ↑ Cosmopolitan: How much the Too Hot To Handle cast will reportedly earn from Instagram
- ↑ TVSHOWSACE: How Much Do ‘Bachelor’ Contestants Earn From Instagram Posts?
- ↑ Werner Geyser and IMH
- ↑ E-commerce Times: The Power of Influencer Marketing
- ↑ Los Angeles Times: Macaroni recipes and hand washing videos. How influencers are adapting to the coronavirus crisis
- ↑ CMS Wire: How to Get the Most Bang for Your Marketing Budget Buck
- ↑ Digital Information World: How various brands spending on influencer marketing especially on YouTube this year
- ↑ EE: What entrepreneurs need to know about influencer marketing landscape: Amit Mondal
- ↑ TubeFilter: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020
- ↑ Business of Apps: NeoReach
- ↑ MarketingTechNews: How micro-influencers can become integral to impactful marketing campaigns
- ↑ WCAX3: Coronavirus has social media up, influencers down
- ↑ NXHerald: Instagram influencer says companies cut ties when she refused to reduce fees during pandemic
- ↑ Content Marketing Institute: Get a Plan: How to Make the Most of Influencer Marketing
- ↑ SocialMedia Today: The Rise of Influencer Marketing [Infographic]
- ↑ MHN: Is TikTok the New Marketing Tool for Multifamily?
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