Crik Nutrition
Crik Nutrition is a Canadian insect food company, headquatered in Stony Mountain, Manitoba. It was one of the first companies in North America to develop and commercialize insect protein powder based on crickets in early 2015.[1][2]
Products[edit]
Their products are ready-to-mix protein powders created using cricket powder (cricket flour) as the main ingredient due to its high nutrient content and sustainability versus traditional protein sources.[3] As of 2015, Crik sourced crickets from Next Millenium Farms of Ontario;[4] by the following year, the company sourced cricket flour from Entomo Farms, based near Norwood, Ontario.[5] Also as of 2016, the company's flagship product was described as a dark brown powder with a "sweet and nutty" smell, which dissolves quickly in the mouth with a taste "like almonds and honey."[6]
History[edit]
The company was founded by Alex Drysdale in 2015 after unsuccessfully searching for a company making cricket based protein powder.[7] In a 2016 article on Forbes.com Drysdale explains he was inspired after reading an article about cricket protein bars and was "sold on the idea" of using insects as food[8] because they are "a sustainable and really healthy food source that we're not taking advantage of".[9] He started first by "putting raw crickets in my smoothies every morning"[9] because he doesn't eat protein bars, but does eat protein powder daily.[8] Developing the formula took approximately 4 months of R&D.[10]
Using Indiegogo, the company raised $16,428 in 2015, exceeding the initial target of $10,000.[11] Funds were used for their first production run at scale.[10]
Crik Nutrition lists products on its website and Amazon.
Awards & Recognition[edit]
- Innovate Manitoba - "Launch'Pad Startup Skills Bootcamp" top 6 startup[13]
- Innovate Manitoba - "Venture Challenge" presenter[14][15]
- Global Entrepreneurship Network - (GEW 50 Startup Open) "Most Promising Startups from Around the World for 2015"[16][17]
- MSN and CNBC - “20 of the world’s hottest startups for 2015”[18][19]
- Futurpreneur - "Spin Master Innovation Fund Recipient" in 2015 [20][17]
- Paleo Magazine "Best Of"[21]
External links[edit]
References[edit]
- ↑ "Case Study Crik Nutrition" (PDF). Brandon University - Rural Development Institute. January 2017. p. 3. Unknown parameter
|url-status=ignored (help) - ↑ LAURA, LEYSHON (2015-03-25). "Crickets could be coming soon to the University of Winnipeg cafeteria". The Globe and Mail. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ Entomophagist (2017-01-04). "Edible Insect Nutrition Information". Edible Insects. Retrieved 2020-04-14.
- ↑ Wasney, Eva (April 9, 2015). "Entrepreneur sees crickets as protein". Toronto Metro. Star Media Group. p. 21. Retrieved April 19, 2020 – via Archive.org. Unknown parameter
|url-status=ignored (help) - ↑ "Ontario brothers push the benefits of eating crikets and mealworms to Canadians". The Whitehorse Star. 116 (72). Whitehorse, Yukon: Jackie Pierce. The Canadian Press. April 13, 2016. p. 17 – via Newspapers.com. Unknown parameter
|url-status=ignored (help) - ↑ Behar, Michael (March 2016). "You're not eating nearly enough protein. Period". Men's Fitness. Weider Publications (American Media). p. 84. Retrieved April 19, 2020 – via Archive.org.
- ↑ "New startup brings you crunchy bugs in between your crunches". CBC. 2015-04-08. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ 8.0 8.1 Williams, Geoff (2016-05-26). "The Food Trend You Wish Wasn't One: Edible Insects". Forbes. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ 9.0 9.1 Wasney, Eva (2015-04-09). "Yeah, that's the cricket". Metro News. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ 10.0 10.1 McNeill, Murray (2015-04-09). "Entrepreneur bets the farm on high-protein powder made from insects". Winnipeg Free Press. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ Drysdale, Alex (June 15, 2015). "Crik Nutrition: Delicious Cricket Protein Powder". Indiegogo. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ k, Jax (Apr 30, 2015). "10 New Crowdfunding Campaigns That ROCK - April 30". Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ "Pitch'Day 2015 showcases the evolution of Winnipeg's startup up scene". Innovate Manitoba. 2015. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ Cash, Martin (2015-06-18). "Startups impress biz gurus". Winnipeg Free Press. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ Chen, Audrey (2015-06-18). "Lift'Off 2015 sets new benchmark for Manitoba's startup scene". KI Design Magazine. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ "GEN Profiles From 2015". Global Entrepreneurship Network. 2015. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ 17.0 17.1 Cash, Martin (2015-11-21). "Jiminy Crickets! Local protein purveyor gets noticed". Winnipeg Free Press. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ Booth, Barbara (2015-11-19). "20 of the world's hottest start-ups of 2015". CNBC. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ Booth, Barbara (2015-12-18). "20 of the world's hottest star-ups of 2015". MSN. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ Marinigh, Lauren (January 14, 2016). "Spotlight on Crik Nutrition: One of the World's Hottest Start-Ups". Futurpreneur. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ 21.0 21.1 "Press: Paleo Magazine "Best Of"". Crik Nutrition. Retrieved 2020-04-14. Unknown parameter
|url-status=ignored (help) - ↑ Credicott, Cain (2017-June/July) Paleo Magazine, 5th Annual Best of Paleo, page 50 "BEST 'ALTERNATIVE PROTEIN' Yumpu. Retrieved 2020-04-14
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