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David Landis

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David Landis
Born (1956-10-09) October 9, 1956 (age 67)
🏡 ResidenceSan Francisco, California
🏳️ NationalityAmerican
🎓 Alma materNorthwestern University Evanston, Illinois
💼 Occupation
📆 Years active  36
👩 Spouse(s)Sean Dowdall
🌐 Websitewww.landispr.com
🥚 TwitterTwitter=
label65 = 👍 Facebook

David Landis (born October 9, 1956) is an American public relations executive, philanthropist and benefactor to nonprofit organizations and charities.

Landis is founder, president and CEO of Landis Communications, a San Francisco, CA public relations agency, and co-president of GiantStepDigital, a digital and social media company.

Landis was also president[1] [2] of the Public Relations Global Network (PRGN), an international consortium of public relations firms.

He is a current and past-member of Boards and committees advising nonprofit organizations in and around San Francisco.[3]

Early life and career[edit]

In 1978, David Landis earned a BA degree as a piano major at Northwestern University in Evanston, IL.[4] Following Northwestern, he worked in public relations positions for the Chicago Opera Theatre and the Ravinia Festival, the oldest outdoor music festival in the U.S., and for Zonka & Zonka, a Chicago, Illinois PR firm.[5]

Also in 1978, Landis became assistant PR director for the St. Louis Symphony in St. Louis, MO, overseeing the Symphony’s 100th Anniversary celebration campaign and introducing its new music director, Leonard Slatkin.[5]

In 1980, Landis moved to San Francisco, CA to become PR director for the San Francisco Symphony and helped open Davies Symphony Hall.[5]

In 1987, Landis joined at KPIX TV, San Francisco’s CBS network affiliate, as PR director. At KPIX, he oversaw public education campaigns including AIDS Lifeline, the first televised AIDS community education program, which featured actors Elizabeth Taylor, Jimmy Smits, and others.[4] In June 1986, President Ronald Reagan honored AIDS Lifeline with a Presidential Citation for Private Sector Initiatives.[6] The program also won two Emmy Awards and a Peabody Award.[7][8]

Landis Communications, Inc.[edit]

In 1990, Landis opened Landis Communications, Inc. (LCI), a top-rated San Francisco PR firm.[9][10] Current and previous clients include Walmart, MetLife, NBC Universal, Bravo, Gap, Old Navy, Sony, Levi Strauss & Co., Tiffany & Co., Xerox, AAA, AT&T, and Whole Foods Market.[11]

In 1995, LCI helped promote the launch of Match.com, an online dating service, during its early stages.[5] Landis and Match.com's PR team retitled the service’s in-house director of communications, “Vice President of Romance,” which enabled him to secure bookings on the Today Show, Live! with Regis and Kathie Lee, and 60 Minutes, and coverage in People Magazine, the New York Times, and USA Today.[12][13] Landis observed that the strategy “opened the floodgates to media interest” and helped “grow the business from a $5 million valuation to a $55 million business.”[14]

In 2012, LCI became a Certified LGBT Business Enterprise by the National Gay & Lesbian Chamber of Commerce.[15]

GiantStepDigital[edit]

In 2013, LCI and Castle Group, Boston formed GiantStepDigital, a digital and social media agency. David Landis and Sandy Lish of Castle Group serve as co-presidents of the firm.[16]

Public Relations Global Network[edit]

Until April 2014 Landis was president of the Public Relations Global Network (PRGN), which comprises nearly 50 international member agencies.[17] [18] PRGN, formed in 1992 in Phoenix, Arizona,[19] is one of the top five public relations networks in the world and serves more than 1,000 clients.[19]

Landis is the first openly-gay president of PRGN.[4] Landis has written about progress that lesbian/gay/bisexual/transsexual (LGBT) communications professionals have made in the public relations field.[20][21]

Speaker[edit]

David Landis has spoken at many public relations industry conferences and events. In 2013, he was a member of a panel discussion, titled “Going Global,” at the Global PR Summit in Miami, Florida, one of the public relations industry’s largest annual gatherings.[22]

University instructor[edit]

David Landis served on the faculty at Golden Gate University in San Francisco, CA from 2007 to 2010, where he taught public relations in an MBA program for marketing majors.[23][24]

Philanthropy[edit]

Landis actively supports numerous Northern California nonprofit and charitable organizations personally and through his company, LCI.[25]

Landis has served on the Boards and advisory committees of numerous nonprofit organizations in San Francisco. Currently, he serves as a Board member for Project Open Hand;[26] on advisory committees for the San Francisco Symphony and San Francisco Ballet; and on the Advisory Board for ODC: The Center for Dance in the West.[27]

Personal life[edit]

In a 2013 interview, Landis said, “My other career if I weren’t in PR would be playing cocktail music in an upscale lounge.”[14]

Landis and husband Sean Dowdall’s art collection includes works by Wayne Thiebaud, Dale Chihuly, Joan Miró, Alexander Calder, Galen Rowell, Thomas Waddell, and numerous California artists.[28]

References[edit]

  1. "Accounts and People of Note in the Advertising Industry". New York Times. Retrieved 19 March 2014.
  2. "Public Relations Global Network (PRGN) Elects Uwe Schmidt as President". Reuters. Retrieved 4 May 2014.
  3. "David Landis: Landis Communications". Unite Magazine. Retrieved 12 August 2014.
  4. 4.0 4.1 4.2 Perry, David. "David Perry interviews David Landis, President of Landis Communications". YouTube.com. Retrieved 7 January 2014.
  5. 5.0 5.1 5.2 5.3 Cogswell, Anthony. "One on One: David Landis". http://fearlessthinking.me. Retrieved 7 January 2014. External link in |publisher= (help)
  6. Hogan, Mary Ann (February 21, 1988). "TELEVISION; IN SAN FRANCISCO, TV BATTLES ON THE FRONT LINES AGAINST AIDS". New York Times. Retrieved 7 January 2014.
  7. "AIDS Lifeline". Peadbody Awards. Retrieved 7 January 2014.
  8. "World AIDS Day: Lecture and Panel Discussion with James Bunn". University of North Carolina at Chapel Hill. Retrieved 7 January 2014.
  9. "2013 Ranked PR Firms". O’Dwyers. Retrieved 7 January 2014.
  10. "Top 10 Social Media PR Agencies". topPRagencies.com. Retrieved 7 January 2014.
  11. "Public Relations Client List". landispr.com. Retrieved 7 January 2014.
  12. Marech, Rona (February 8, 2002). "PEOPLE/VP of romance looks at love". San Francisco Chronicle. Retrieved 7 January 2014.
  13. France, Louise. "Love at first site". The Guardian. Retrieved 7 January 2014.
  14. 14.0 14.1 Veltman, Chloe. "Meet the Marketer". artsjournal.com. Retrieved 7 January 2014.
  15. "LGBT Business Enterprise Certification, National Gay & Lesbian Chamber of Commerce" (PDF). landispr.com. Retrieved 7 January 2014.
  16. Elliott, Stuart (November 17, 2013). "News From the Advertising Industry". New York Times. Retrieved 7 January 2014.
  17. Gomes, Kimberly (July 31, 2013). "Hires and promotions". San Francisco Chronicle. Retrieved 7 January 2014.
  18. "Public Relations Global Network (PRGN) Elects Uwe Schmidt as President". Reuters. Retrieved 4 May 2014.
  19. 19.0 19.1 "About PRGN". Public Relations Global Network. Retrieved 7 January 2014.
  20. Landis, David. "Are We Shattering The Glass Ceiling For Lesbian/Gay Communications Professionals?". The Holmes Report. Retrieved 7 January 2014.
  21. Landis, David. "Op-ed: Has the LGBT Glass Ceiling Been Shattered in the Communications Field?". Advocate. Retrieved 17 September 2014.
  22. "Going Global". Global PR Summit. Retrieved 7 January 2014.
  23. "Contemporary Public Relations course syllabus". Golden Gate University, San Francisco Campus. Retrieved 7 January 2014.
  24. Golden Gate University Faculty: David Landis, Andrew Mcclurg, Renny Pritikin, Stan Kossen. General Books LLC. 2010. ISBN 9781158585380. Search this book on
  25. "Charitable Support". landispr.com. Retrieved 7 January 2014.
  26. "Board of Directors". Project Open Hand. Retrieved 7 January 2014.
  27. "Board of Directors". ODC: The Center for Dance in the West. Retrieved 8 January 2014.
  28. "About Us: David Landis". landispr.com. Retrieved 8 January 2014.

External links[edit]

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