Landis Communications, Inc. (LCI)
Landis Communications, Inc. (also known as LCI) is one of the oldest[citation needed] independent public relations agencies in San Francisco, CA.
Founded by David Landis[1] in 1990, LCI is noted for its work with numerous national and global brands.[2] During the mid-1990s, LCI helped launch then-nascent San Francisco-based brands Match.com[3][4] and Old Navy clothing stores.[5][6] LCI is also known for its support of nonprofit and charitable organizations in Northern California[7] and its advocacy for lesbian/gay/bisexual/transsexual (LGBT) rights.[8][9][10]
Overview[edit]
Landis Communications, Inc. (LCI) provides public relations and related services, and specializes in consumer, consumer technology, B2B, green tech and biotech sectors.[2] LCI has been recognized for its work by numerous trade organizations and on behalf of nonprofit and charitable organizations.[6]
LCI is a two-time winner of national Bulldog Reporter Bulldog Awards.[11][12] LCI has also been ranked as one of the top social media agencies in the U.S.[13][14] In 2012, the National Gay & Lesbian Chamber of Commerce recognized LCI as a Certified LGBT Business Enterprise.[8]
Key management[edit]
David Landis[edit]
Before founding LCI in 1990, David Landis served in public relations management roles for the Chicago Opera Theatre, the Ravinia Festival, St. Louis Symphony, the San Francisco Symphony, and KPIX TV, San Francisco’s CBS network affiliate.[15] At KPIX, Landis’ worked on public education campaigns including the Peabody[16] and Emmy Award-winning program, “AIDS Lifeline,” the first televised AIDS community education program, featuring actress Elizabeth Taylor.[17] In June 1986, President Ronald Reagan honored “AIDS Lifeline” with a Presidential Citation for Private Sector Initiatives.[18] In 2013, Landis was a featured panelist for a discussion titled, “Going Global,” at the Global PR Summit in Miami, FL, one of the public relations industry’s largest annual gatherings.[19]
Giant Step Digital[edit]
In 2013, LCI and Castle Group, Boston formed Giant Step Digital, a national digital agency.[20] David Landis and Sandy Lish of Castle Group serve as co-presidents of the firm.[1]
Public Relations Global Network[edit]
LCI is a member of the Public Relations Global Network (PRGN), a consortium of nearly 50 international member agencies.[21] Formed in 1992, PRGN is one of the top five public relations networks in the world and serves more than 1,000 clients.[22] In 2012, David Landis was elected president of PRGN.[21] He is the first openly-gay president of the organization. [17]
Clients[edit]
Current and previous LCI clients include Walmart, MetLife, NBC Universal, Bravo, Gap, Old Navy, Match.com, Sony, Levi Strauss & Co., Tiffany & Co., Xerox, AAA, AT&T, Pottery Barn, Cold Stone Creamery and Whole Foods Market.[2]
Notable work[edit]
In 1995, LCI promoted the launch of the online dating service, Match.com.[15] David Landis retitled the service’s in-house director of communications, “Vice President of Romance,” which generated bookings on the Today Show, Live! with Regis and Kathie Lee, and 60 Minutes, and coverage in People Magazine, the New York Times and USA Today.[3][4] Landis said the strategy “opened the floodgates to media interest” and helped “grow the business from a $5 million valuation to a $55 million business.”[23] LCI served as the agency of record for Old Navy (a Gap, Inc. brand) for seven years and promoted the openings of 600 Old Navy stores nationwide.[24] When Gap, Inc. opened its first Old Navy store in Colma, CA in 1994, LCI created a “media frenzy” by hiring model Cindy Crawford to sign autographs and give away free merchandise.[5][25] In 1999, LCI conceived and launched a nationwide Library Reading program tied to the introduction of Old Navy 4th of July T-shirts.[26]
Philanthropy[edit]
LCI supports numerous Northern California nonprofit and charitable organizations, including Project Open Hand, California Academy of Sciences, ODC, San Francisco Symphony, and Save the Redwoods League.[7] In 2010, LCI donated to 20 nonprofits in the human services, arts, environmental and health categories to mark the firm’s 20th anniversary.[27]
Awards[edit]
In 2010, LCI received a Bronze Bulldog Award for its work for the San Francisco Symphony.[11]
In 2011, LCI received a Gold Bulldog Award for Best Education/Public Service Campaign for its work on behalf of the California Academy of Sciences.[28] In 2013, LCI was recognized with an Honorable Mention in the Best Press Release category of PR Daily's first Nonprofit PR Awards.[29]
In July 2014, LCI was ranked #3 among the top 10 public relations companies in the U.S. by the research firm 10 Best PR.[30]
References[edit]
- ↑ 1.0 1.1 "Accounts and People of Note in the Advertising Industry". New York Times. Retrieved 10 April 2014. Cite error: Invalid
<ref>tag; name "nytimes" defined multiple times with different content - ↑ 2.0 2.1 2.2 "Public Relations Client List". landispr.com. Retrieved 7 January 2014.
- ↑ 3.0 3.1 Marech, Rona (February 8, 2002). "PEOPLE/VP of romance looks at love". San Francisco Chronicle. Retrieved 7 January 2014.
- ↑ 4.0 4.1 France, Louise. "Love at first site". The Guardian. Retrieved 7 January 2014.
- ↑ 5.0 5.1 Strom, Stephanie. "How Gap Inc. Spells Revenge". New York Times. Retrieved 5 March 2014.
- ↑ 6.0 6.1 "Landis Communications". The Holmes Report. Retrieved 10 April 2014.
- ↑ 7.0 7.1 "Charitable Support". landispr.com. Retrieved 7 January 2014.
- ↑ 8.0 8.1 "LGBT Business Enterprise Certification, National Gay & Lesbian Chamber of Commerce" (PDF). landispr.com. Retrieved 7 January 2014.
- ↑ Landis, David. "Are We Shattering The Glass Ceiling For Lesbian/Gay Communications Professionals?". The Holmes Report. Retrieved 7 January 2014.
- ↑ "David Landis: Landis Communications". Unite Magazine. Retrieved 12 August 2014.
- ↑ 11.0 11.1 "Landis Communications Wins 2010 Social Media Bronze Bulldog Award For Work With the San Francisco Symphony". Bulldog Reporter. Retrieved 5 March 2014.
- ↑ "2011 Bulldog Awards Hall of Fame". Best Education/Public Service Campaign: 20. July 2011. Retrieved 5 March 2014.
- ↑ "2013 Ranked PR Firms". O’Dwyers. Retrieved 7 January 2014.
- ↑ "Top 10 Social Media PR Agencies". topPRagencies.com. Retrieved 7 January 2014.
- ↑ 15.0 15.1 Cogswell, Anthony. "One on One: David Landis". http://fearlessthinking.me. Retrieved 7 January 2014. External link in
|publisher=(help) - ↑ "AIDS Lifeline". Peadbody Awards. Retrieved 7 January 2014.
- ↑ 17.0 17.1 Perry, David. "David Perry interviews David Landis, President of Landis Communications". YouTube.com. Retrieved 7 January 2014.
- ↑ Hogan, Mary Ann (February 21, 1988). "TELEVISION; IN SAN FRANCISCO, TV BATTLES ON THE FRONT LINES AGAINST AIDS". New York Times. Retrieved 7 January 2014.
- ↑ "Going Global". Global PR Summit. Retrieved 7 January 2014.
- ↑ "Castle Group teams up with West Coast firm on digital initiative". Boston Business Journal. Retrieved 10 April 2014.
- ↑ 21.0 21.1 Gomes, Kimberly (July 31, 2013). "Hires and promotions". San Francisco Chronicle. Retrieved 7 January 2014.
- ↑ "About PRGN". Public Relations Global Network. Retrieved 7 January 2014.
- ↑ Veltman, Chloe. "Meet the Marketer". artsjournal.com. Retrieved 7 January 2014.
- ↑ Holland, Katharine. "Landis achieves PR success". Bay Area Reporter. Retrieved 10 April 2014.
- ↑ Klinck, Melissa. "What is the History of Old Navy Inc.?". Baloosh.com. Retrieved 5 March 2014.
- ↑ Simon, Mark. "Betsy Ross Still Grand Old Fraud / Young readers hear story of first flag". San Francisco Chronicle. Retrieved 5 March 2014.
- ↑ "Landis Communications Celebrates 20th Anniversary with Gifts to 20 Causes". Bulldog Reporter. Retrieved 5 March 2014.
- ↑ "Best Education/Public Service Campaign" (PDF). Bulldog Reporter. Retrieved 5 March 2014.
- ↑ "Best Press Release, 2013 Nonprofit PR Awards". PR Daily. Retrieved 5 March 2014.
- ↑ "10 Best PR Companies". 10 Best PR. Retrieved 14 August 2014.
External links[edit]
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