Deals Direct
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| File:Deals direct.png | |
| ISIN | 🆔 |
|---|---|
| Industry | Retail |
| Founded 📆 | 2004 |
| Founder 👔 | |
| Headquarters 🏙️ | Australia |
Area served 🗺️ | |
Key people | Paul Greenberg (Co-founder and Chairman) and Michael Rosenbaum (Co-founder and CEO) |
| Members | |
Number of employees | 100 |
| 🌐 Website | www.dealsdirect.com.au |
| 📇 Address | |
| 📞 telephone | |
Deals Direct was started by Paul Greenberg and Michael Rosenbaum in October 2004. The business evolved out of an eBay retailing operation under the name of Auctionbrokers Australia into a fully-fledged online retailer and swiftly grew to become the single largest online-only retailer in Australia.[1] The business and website operations are managed out of a facility located in Sydney's outer Western Suburbs. The business sells a range of general retail goods.
The business positions itself as a discount retailer targeting the Australian population in general. The success of the business is based primarily on the hypothesis that selling goods online comes down to shoppers being focused bargain-hunters.
The Deals Direct website has won many awards,[2] including winning the number one online retailer award from Hitwise. [3]
Smart Company listed the company in their Top 10 Online Retailers and Hitwise cited it as the online shopping site with the highest brand recall, at 14% [4]
Deals Direct placed their group buying website DealMe into liquidation in October 2012, leaving a debt of over $220,000.[5][6]
References
- ↑ "Internet Retailing". 2010-07-21. Archived from the original on 31 October 2010. Retrieved 2010-11-02. Unknown parameter
|url-status=ignored (help) - ↑ See DealsDirect awards page Archived 26 May 2010 at the Wayback Machine
- ↑ "Hitwise Jul - Dec 2009". Archived from the original on 25 July 2011. Retrieved 27 May 2010. Unknown parameter
|url-status=ignored (help) - ↑ Smart Company's Top 10 Online Retailers Archived 16 May 2010 at the Wayback Machine in Australia
- ↑ "SmartCompany - DealsDirect scraps its unprofitable daily deal site DealMe". m.smartcompany.com.au. Archived from the original on 15 January 2013. Retrieved 6 June 2022. Unknown parameter
|url-status=ignored (help) - ↑ http://www.mcgrathnicol.com/administrations/dealme/Documents/D18-121025-DEALME-Circular-SGN-Final%20doc%20pdf.pdf[permanent dead link]
External links
- Hitwise Blog, DealsDirect overtakes Amazon UK, 2005 Archived 9 September 2010 at the Wayback Machine
- Deals Direct website
- SmartCompany Article, 2007 Archived 6 July 2010 at the Wayback Machine
- Online retail best placed to weather downturn, smh.com.au
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