Don Peppers
Don Peppers is an American advertising executive, author, and was a founding partner of Peppers & Rogers Group, a global customer-strategy consulting firm sold in 2010 to business process outsourcer TeleTech Holdings, Inc..
Biography
Peppers graduated from the United States Air Force Academy in 1972 with a B.S. degree in astronautical engineering, and earned a master's degree in public affairs with a concentration in foreign policy from Princeton's School of Public and International Affairs in 1974.[1]
Peppers's career in advertising began at Saatchi and Saatchi in 1982 as an account executive. Two years later, he moved to Levine, Huntley, Schmidt & Beaver, where he was new business director and gained a reputation as a rainmaker. In 1988, he moved to Lintas as an executive vice president and in 1990 to Chiat/Day/Mojo as worldwide head of new business development.[2]
In finding new business, Peppers gained a reputation for his self-promotion and outrageous tactics, such as sending flowers to prospective clients and putting life-sized cardboard cutouts of himself outside their homes, according to The New York Times.[2] In 1995, he drew on these experiences in a book on sales techniques, Life's a Pitch...Then You Die.[3][4]
With co-author and business partner Martha Rogers, Peppers wrote a series of business books beginning with The One to One Future: Building Relationships One Customer at a Time published in 1993, which helped popularize customer relationship management as a marketing strategy.[5]
Rogers and Peppers founded the consulting business Peppers & Rogers Group together in 1992. Bob Dorf joined the firm in 1993 and became its president.[6] The company was headquartered in Stamford, Connecticut before moving to Norwalk, Connecticut in 2000. At that time it had 178 employees in Connecticut and 218 worldwide.[7] TeleTech Holdings, Inc. purchased an eighty percent stake in the company in 2010.[8]
Peppers was named to the first "Forty Under Forty" list published by Crain's New York Business.[citation needed] Peppers was inducted into the Data & Marketing Association (formerly Direct Marketing Association) Hall of Fame, along with Seth Godin and Martha Rogers.[9][10][11][12]
Bibliography
- The One to One Future: Building Relationships One Customer at a Tim (1993) with Martha Rogers[5]
- Life's a Pitch...Then You Die (1995)[4]
- Managing Customer Experience and Relationships: A Strategic Framework (4th e., Wiley, 2022), with Martha Rogers[13]
- Extreme Trust (2012), with Martha Rogers[14]
- Rules to Break and Laws to Follow (Wiley, 2008), with Martha Rogers[15]
- Return on Customer (Doubleday, 2005), with Martha Rogers[16]
References
- ↑ "Don Peppers". www.executivespeakers.com. Retrieved 2023-07-16.
- ↑ 2.0 2.1 Rothenberg, Randall (1 March 1990). "The Media Business: Advertising: Chiat Gets 'Rainmaker' From Lintas". The New York Times. Retrieved 18 July 2023.
- ↑ Berger, Melanie (Oct 1995). "Book notes -- A winning pitcher: Life's a Pitch - ProQuest". Sales and Marketing Management. Lakewood Media. 147 (10). ProQuest 211826517. Retrieved 18 July 2023.
- ↑ 4.0 4.1 "Life's a Pitch...Then You Buy by Don Peppers". Publishers Weekly. 31 July 1995. Retrieved 18 July 2023.
- ↑ 5.0 5.1 Schneider, Peter A. (October 1995). "Book Review: The One to One Future: Building Relationships One Customer at a Time". Journal of Marketing. 59 (4): 108–109. doi:10.1177/002224299505900411. Unknown parameter
|s2cid=ignored (help) - ↑ Stableford, Joan (7 December 1998). "Entrepreneurs on track with Marketing 1 to 1". Fairfield County Business Journal. 37 (49): 12.
- ↑ Khasru, B.Z. (5 June 2000). "Peppers and Rogers Moving Headquarters to Norwalk". Fairfield County Business Journal. 39 (23): 2.
- ↑ Soule, Alexander (16 May 2011). "Buy-back option caps an unusual deal". Fairfield County Business Journal. 47 (20): 18.
- ↑ "Don Peppers - Speaker Profile | Celebrity Speakers". www.csaspeakers.com. Retrieved 2023-07-16.
- ↑ "Don Peppers Speaker Profile". Speakers.com. Retrieved 2023-07-16.
- ↑ Peppers, Don; Rogers, Martha; Dorf, Bob (1999-01-01). "Is Your Company Ready for One-to-One Marketing?". Harvard Business Review. ISSN 0017-8012. Retrieved 2023-07-16.
- ↑ "Don Peppers - Bio | Keynote Speaker | Premiere Speakers Bureau". premierespeakers.com. Retrieved 2023-07-16.
- ↑ Peppers, Don; Rogers, Martha (2022). Managing customer experience and relationships: a strategic framework (Fourth ed.). Hoboken, New Jersey: Wiley. ISBN 9781119815334. Search this book on
- ↑ Peppers, Don; Rogers, Martha (2012). Extreme Trust: Honesty as a Competitive Advantage. Portfolio. ISBN 978-1591844679. Search this book on
- ↑ Peppers, Don; Rogers, Martha (2008). Rules to break and laws to follow: how your business can beat the crisis of short-termism. Hoboken, NJ: Wiley. ISBN 9780470227541. Search this book on
- ↑ Peppers, Don; Rogers, Martha (2005). Return on customer: creating maximum value from your scarcest resource. New York, NY: Doubleday/Currency. ISBN 9780385510301. Search this book on
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