Drunknmunky

Drunknmunky

Type	Public
ISIN	🆔
Industry	Urban Clothing, Streetwear
Founded 📆	1999
Founder 👔
Headquarters 🏙️	, UK
Area served 🗺️	Worldwide
Owner	Tigerleash
Members
Number of employees
🌐 Website	drunknmunky.co.uk
📇 Address
📞 telephone

Drunknmunky is a urban and street clothing brand currently owned by Tigerleash. The company was founded in 1999 in Los Angeles and is based in the UK. The brand manufactures Polo shirts, Zip Hoodies, Logo T-shirts, Caps, Beanies and Denim wear. Tigerleash's parent company The Source licensed the use of the brand worldwide.

History

Founded in 1999 in Los Angeles, the brand was created by two US students who wanted to offer something more individual then other brands such as sports. The brand is based on the philosophies of the ancient kung fu style in an attempt to awaken the drunken nature of any willing individual. The brand was financed by Korean conglomerate Samsung and its turnover within just two years from zero was US$90 million (£64m) in the US. By 2006 and still selling in the UK, the brand was languishing in the shadow of more ambitious brands and was sold through more then 25 accounts. Less than 36 months later, that number had catapulted to 350, of which 160 are independent accounts. At the Dutch young fashion trade show ModeFabriek in 2006 the brand opened 42 accounts in just two days. In 2009 the brand made sponsorship deals with the DMC World DJ Championships, the MOBO Awards and Sony. Originally a T-shirt and jerseys brand, like most nonessential manufacturing in the UK, it redirected its production to manufacture a wide variety of items. by the mid 2000's the brand had more then 80 pieces, with 40 seasonal styles including jeans, jackets, lumberjack and denim shirts, jumpers, hooded tops and shoes.

Marketing

Drunknmunky's ethos was for those who are not afraid of being themselves. There branding was aimed at people who wanted to break free from the system of mass-market, uninspiring brands dictating what is to be worn season upon season. With the campaign that individuals are looking for a brand which gives them freedom to exist with their own choices of lifestyle.

Collaborations and brand ambassadors

In 2009, Sony signed with Drunknmunky to endorse its brand by offering an exclusive CD which was given out as a gift with purchases.

External links

• www.drunknmunky.co.uk

This article "Drunknmunky" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Drunknmunky. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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