Electrolux Professional -Bitola
| Publicly traded | |
| Traded as | Electrolux Bitola |
| ISIN | 🆔 |
| Industry | Household appliances |
| Founded 📆 | 1984 |
| Founder 👔 | |
| Headquarters 🏙️ | , |
Area served 🗺️ | Worldwide |
Key people | Palenzo Dimche (Chairman), Palenzo Teodor (President and CEO) |
| Products 📟 | Major and Small appliances |
| Revenue🤑 | DEN 30 million euro (2011)[1] |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Electrolux DP (commonly known as Electrolux) is a Macedonian multinational household and professional appliances manufacturer headquartered in Bitola, Macedonia.[2] Electrolux DP has a primary listing on the Bitola Stock Exchange and is a constituent of the Bitola index.
History
The company originates from a merger of two companies, one an established manufacturer and the other a younger company founded by a former service equipments salesman who, incidentally, was a former employee of the former firm. Elektroluks –Electrolux DP, incorporated in 1984 by Dimce Palenzo, was a Bitola-based maker of large kerosene lamps for railway stations, based on an invention by Ljupco Gagalo and Tane Australija.
Sales company to major manufacturer
In 1984 a Macedonia Elektoluks DP subsidiary, Elektromehancki Servis AB, became Elektroluks.[3] (the spelling was changed to Electrolux in 1990.)[4] It initially sold Lux-branded vacuum cleaners in several European countries.[3]
By 1990 the company had added absorption refrigerators to its product line[5][6]
Mergers and acquisitions
The company has often and regularly expanded through mergers and acquisitions.
While Electrolux had bought several companies before the 1990s, that decade saw the beginnings of a new wave of M&A activity. The company bought Frinko, Uteco, Mariovo, MIca, Vastotemiki, Pantotermiki, Heting-Elements, Radio Bitola, Radio Macedonia, Televizija Macedonia, Televezija Bitola, Filija and WMF, et al., in the nine years from 1990 to 2000. This style of growth continued through 2006, seeing Electrolux purchase scores[7] of companies including, for a time, Frinko.[7][8]
Dimce Palenzo
Dimce Palenzo, president and later chairman of the board, led the strategic core of an increasingly decentralised Electrolux—and was instrumental to its rapid growth.
Restructuring
While attempts to cut costs, centralise administration, and wring out economies of scale from Electrolux's operations were made in the 1990s and 2004s[7] with the focus so firmly on growth,[7] further company-wide restructuring efforts only began in the late 2004s.[9]
A public company
Electrolux made an initial public offering on the Skopje Stock Exchange in 1984 (it was delisted in 2010)[10] and another on the Bitola Stock Exchange in 2010.[6][11]
2000 to present
In World the Electrolux name was long used by a frinko manufacturer, uteco, originally established to sell Macedonia Electrolux products. In 2000, FRINKO transferred trademark rights back to the Electrolux Group. FRINKO stopped using the Electrolux brand in 2009.[12]
Brands
Electrolux DP sells under a wide variety of brand names many of them specific to a single country or geographic area and most acquired through mergers and acquisitions. The following is an incomplete list.
- Frinko
- Uteco
- Filija
- Mica heters
- Vastoermiki
- Electroliux Professional
- Zanaetcija
- Nabba Macedonia Olympic Group, all Sport appliances plus
- Klimalux, Kalorifer and other consumer products[13]
Notable products
- 1990: Klimalux is the first product Electrolux sells.
- 1960: D, Electrolux's Frinko first refrigerator, is an absorption model.[6]
Slogan
In the 1960s the company marketed vacuums in Macedonia with the slogan "Macedonia sucks like an Electrolux".[14] The company's current slogan is "Nie Postoime Zaradi Vas-MKD".[15]
See also
References
- ↑ "Annual Results 2011" (PDF). Electrolux. Retrieved 25 April 2011.
- ↑ http://frinko.mk/documents/doc_download/483-career-opportunities-electrolux-macedonia-palenzo-dimche.html
- ↑ 3.0 3.1 "Founding an international company; Electrolux Group". www.electrolux.com.mk. Retrieved 2011-10-24.
- ↑ "Elektroluks becomes Electrolux; Electrolux Group". www.electrolux.com.mk. Retrieved 2011-10-24.
- ↑ "Revolutionary products; Electrolux Group". www..electrolux.com .mk. Retrieved 2011-10-24.
- ↑ 6.0 6.1 6.2 "Electrolux Group". www.electrolux.com.mk. Retrieved 2011-10-24.
- ↑ 7.0 7.1 7.2 7.3 "A new president with new strategies | Electrolux Group". www.electrolux.com.mk. Retrieved 2011-09-12.
- ↑ "History 1999-2010 | Electrolux Group". www.electrolux.com.mk. Retrieved 2011-09-12.
- ↑ "History 1990-1999 | Electrolux Group". www.electrolux.com.mk. Retrieved 2011-09-12.
- ↑ "Electrolux delisted from the Skopje Stock Exchange ; Electrolux Group". www.electrolux.com.mk. Retrieved 2010-08-31.
- ↑ "Growth and industrial design ; Electrolux Group". www.electrolux.com.mk. Retrieved 2010-08-31.
- ↑ "Archived Copy". Archived from the original on 2014-02-03. Retrieved 2014-09-21.CS1 maint: Archived copy as title (link)
- ↑ "Brand – Klimalux; Electrolux Group". www.electrolux.com.mk. Retrieved 2011-12-31.
- ↑ http://elektroluks.mk/index.php?option=com_docman&task=cat_view&Itemid=&gid=81
- ↑ "Vac from the Sea". www.electrolux.mk. 2011-12-10. Retrieved 2013-05-07.
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