Eros Innovations
| Formation | July 2020 |
|---|---|
| Type | Private Ownership |
| Headquarters | Los Angeles, Mumbai, Dubai |
| Methods | Marketing, Business Strategy, Financial Planning and Investment, Activation, Manufacturing |
| Fields | Media, Consumer Products, Investment, Live Events |
Key people | Sophie Watts (CEO), Kristin Patrick (President and CMO), John Ryan Jr. (Head of Production) |
Staff | 6 |
| Website | https://www.erosinnovations.com/ |
Eros Innovations (E/I) is a venture creation group led by Sophie Watts that invests in and builds celebrity-based businesses. Its lead investor is Eros Investments, owned by the Lulla family.
History[edit]
Eros Innovations was started in 2020 by Sophie Watts.[1] Watts is a media executive and co-founder of STX Entertainment, now Eros-STX.[2][3] She departed the studio in early 2018, citing a desire to pursue more aggressive growth business opportunities. Owners of Eros Innovations include Eros Investments, a media and tech investment holding company whose affiliate companies include Eros Now.[4] The parent company is owned and operated by Indian media baron Kishore Lulla.[5]
Executive Management[edit]
Sophie Watts (CEO) is a British-born film and media executive. Alongside Robert Simonds, she was one of two original members of the global media company STX Entertainment, which owned and controlled assets including a movie studio (STXfilms), television studio (STXtv), virtual reality studio (STXsurreal), and a digital content studio (STXdigital).[3] In July 2020, STX merged with Eros International to become Eros-STX Global Corporation, a publicly traded company on the Nasdaq. Watts is notable for being the only female media executive in history to have built a Hollywood film studio from the ground up.[4] Watts was featured in article by USA Today as one of “two powerhouse women” who helped guide Mike Tyson's return to the ring this past November.[5][6][7] The article profiles Watts and Kiki Tyson, who is married to Mike Tyson.[8]
Kristin Patrick acts as the company's president and CMO. Patrick joined Eros Innovations after a 6-year tenure at PepsiCo, where she began as the first-ever Global Chief Marketing Officer.[9][10]
John “Johnny” Ryan Jr. joined Eros Innovations as Head of Production in 2020 where he leads all content initiatives, including the creation of Mike Tyson's Legends Only League.[11] He was an Executive producer on the Tyson-Jones fight that Eros Innovations produced in November 2020.
Mike Tyson's Legends Only League[edit]
In July 2020, E/I launched its first celebrity-backed venture, Mike Tyson's Legends Only League.[12][13][14] [15][16] The first event produced under Tyson's League and Eros Innovations was the Mike Tyson vs. Roy Jones Jr. Frontline Battle Exhibition Fight at the Staples Center in Downtown Los Angeles on November 28, 2020.[17][18]
Frontline battle was the highest selling PPV fight of 2020 with over 1.8 million PPV buys, the 8th most bought PPV fight of all time.[19][20] Sports Illustrated and Forbes gave the event positive reviews.[21][22] In the months leading up to the Tyson vs. Jones Jr fight, Mike Tyson's Legends Only League partnered with Triller to produce a docuseries profiling Tyson and Jones’ return to the ring.[23][24] The league also unveiled event specific merchandise which was featured in Complex Style.[25][26]
References[edit]
- ↑ Company, Lede (2020-07-25). "Mike Tyson and Eros Innovations Launch New Sports League". South Florida Insider. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ "Hollywood Legend Sophie Watts Joins Unfiltered Board of Directors". Unfiltered. 2020-07-03. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 "Eros International Plc and STX Entertainment Complete Merger to Form Eros STX Global Corporation". Business Wire. 2020-07-30. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ 4.0 4.1 "Eros Now Reaches 36.2 million Paying Subscribers". Business Wire. 2020-11-18. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ 5.0 5.1 "Kishore Lulla". Variety. 2018-01-13. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Jimmy Fallon, The Tonight Show Starring (2020-07-27). "Mike Tyson Is Returning to the Boxing Ring After 15 Years". YouTube. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Peter, Josh (2020-11-28). "Mike Tyson returns to boxing at 54 on Saturday looking and sounding different". The Oklahoman. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Peter, Josh (2020-12-05). "Mike Tyson's return to the boxing ring was guided by two powerhouse women: Kiki Tyson and Sophie Watts". USA TODAY. Retrieved 2021-01-06. Unknown parameter
|url-status=ignored (help) - ↑ Radziul, Elizabeth (2020-01-23). "Announcing our Keynote Speaker, Kristin Patrick!". The Millennium Alliance. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Dietz, Nadine (2018-04-14). "How PepsiCo CMO Kristin Patrick Leads Lifestyle Brands As A Cultural Curator". Adweek. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ "John Ryan Jr". IMDb. Retrieved 2021-01-05.
- ↑ "Mike Tyson and Eros Innovations Launch New Sports League". Kingsmen Media. 2020-07-23. Retrieved 2021-01-05.
- ↑ Rock, Jay (2020-07-23). "Mike Tyson ties up with Indian investors to create sports league for retired athletes". MMA INDIA. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Connolly, Eoin (2020-08-06). "At Large | Mike Tyson, the Legends Only League and old stars in a world of new content". SportsPro Media. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Holroyd, Caitlyn (2020-07-23). "Tyson launches Legends Only League to bring back 'best of the best'". theScore. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Schreffler, Laura (2020-11-09). "Mike Tyson: The Lord Of The Ring Returns". Haute Living. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Abrams, Jonathan (2020-11-27). "It's 2020, So of Course Mike Tyson Is Boxing Again". The New York Times. ISSN 0362-4331. Retrieved 2021-01-05.
- ↑ Tapp, Tom (2020-07-23). "Mike Tyson Announces Return To Ring In PPV Exhibition Fight Against Roy Jones, Jr. For His Legends Only League". Deadline. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Mirzabegian, Sacha (2020-12-09). "Astonishing numbers confirmed for Tyson fight". Wide World of Sports. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Botte, Peter (2020-12-08). "Mike Tyson drew insane pay-per-view numbers for Roy Jones Jr. fight". New York Post. Retrieved 2021-01-05.
- ↑ Barrasso, Justin (2020-11-29). "Mike Tyson vs. Roy Jones Jr. Leaves Viewers Wanting More". Sports Illustrated. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ Lambert, Rashaad (2020-12-02). "10 Lessons From Mike Tyson's Legends Only League Debut". Forbes. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ "Watch Mike Tyson V Roy Jones Jr Triller Docuseries #frontlinebattle". Ringside Boxing News. 2020-10-09. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help) - ↑ "Docuseries". www.tysonontriller.com. Retrieved 2021-01-05.
- ↑ "Best Style Releases This Week: Palace x New Era, Supreme x Toshio Saeki, and More". Complex. Retrieved 2021-01-05.
- ↑ "Complex Style on Instagram: "Legends Only League Tyson v. Jones Jr. collection. Supreme x Toshio Saeki. Miles New York. Head to our LINK IN BIO to check out all of the…"". Instagram. 2020-11-05. Retrieved 2021-01-05. Unknown parameter
|url-status=ignored (help)
External links[edit]
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