Fabian Geyrhalter
Fabian Geyrhalter | |
|---|---|
 | |
| Born | January 12, 1975 Vienna, Austria |
| Occupation | Creative director, Author, Mentor, Speaker |
| Nationality |  Austrian |
| Alma mater | Art Center College of Design |
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Fabian Geyrhalter (born January 12, 1975) is an Austrian brand strategist, creative director, author, mentor and speaker. He is the Founder and CEO of FINIEN, a brand consultancy headquartered in Long Beach, California.
Career[edit]
Fabian Geyrhalter attended Art Center College of Design from 1994 - 1997 and graduated in Communication Design and Advertising. He then worked as Creative Director at Insyght and as Creative Lead at Genex. In 2001 he founded Geyrhalter Design, a Santa Monica, California based branding and graphic design agency working with clients such as The Bill & Melinda Gates Foundation,[1] Goodwill,[2] W Hotels, Evolution Juice, Simple Green, John Varvatos, Korn/Ferry International, Acura, Konami, MGM, MTV, Sony, United Artists, LAPD, Brandman University, USC and the City of Los Angeles.
In 2001 Geyrhalter became a member of the International Association of the Visual Arts and was invited to judge the annual Communicator Awards, Davey Awards, and W3 Awards. Geyrhalter became a judge for international design competitions and judged the Best Brand Awards (2015), Creativity Awards (2012, 2014) and the K-Design Awards (2017) to name a few.
Between 2004 and 2009 Geyrhalter taught various classes about design as an adjunct professor at Art Center College of Design[2] and the University of Southern California (USC).
In 2011 Geyrhalter Design changed its name to Geyrhalter & Co.
In 2013 he re-positioned Geyrhalter Design into FINIEN, a Long Beach, California, based brand consultancy focused on brand creation.[3] Since inception, FINIEN has worked on projects for clients such as Jukin Media,[4] Vimmia,[5] Honeywell, Kaplan University and Warner Brothers. As part of that transformation, Geyrhalter wrote How to Launch a Brand (ISBN 978-0989646130 Search this book on 
.), a book catered to startup entrepreneurs, describing the optimal brand creation process.[6][7][8] Writing and lecturing on the topics of brand strategy and design became a bigger part of Geyrhalter's professional life, and speaking at universities,[9] conferences,[10] and accelerators in several countries.[11][12] In 2013 he became a mentor at the Silicon Valley-based startup accelerator program, Founder Institute. Since 2014 he serves as an advisory board member to the Graphic Design and Interaction Design departments of Santa Monica College.
Books[edit]
- How to Launch a Brand, Brandtro: A Guide to Launching a Brand: from Positioning to Naming and Brand Identity, Brandtro (self-published), 2016 [6][7] (ISBN 978-0989646130 Search this book on .)
References[edit]
- ↑ Rucker, Philip; Gearan, Anne (2015-02-21). "The making of Hillary 5.0: Marketing wizards help re-imagine Clinton brand". Washington Post. ISSN 0190-8286.
- ↑ 2.0 2.1 "Goodwill: Upcycle Lifestyle". Designmatters. 2012-09-20.
- ↑ "Geyrhalter & Co Becomes Brand Launch Consultancy Finien". June 2013.
- ↑ "Jukin Media Logo - Graphis". www.graphis.com.
- ↑ Gokcen, Senay (2013-01-10). "Geyrhalter & Company Creates Complete Brand Experience for Vimmia". Dexigner.
- ↑ 6.0 6.1 "Public Relations And Brand Overlap Far More Than You Think". Forbes. 1 September 2016.
- ↑ 7.0 7.1 Iliff, Rebekah (2016-07-15). "How To Launch A Brand: Lose The Ego, Gain A Soul". Huffington Post.
- ↑ "Geyrhalter Offers Startups Keys To Launching Brands". techli.com.
- ↑ Feld-Sobol, Shoshana (16 February 2017). "HOW TO GET BRANDING RIGHT: Strategic messaging lessons from Startups". Chapman University.
- ↑ "Announcing our keynote speakers | Startup Weekend San Fernando Valley". startupweekend.org.
- ↑ "Mentor Office Hours with Fabian Geyrhalter". #VegasTech. 2014-04-10.
- ↑ "Fabian Geyrhalter on Women Worldwide". C-Suite Radio.
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