Fabian Geyrhalter
Fabian Geyrhalter | |
|---|---|
| File:Fabian Geyrhalter.jpg | |
| Born | January 12, 1975 Vienna, Austria |
| Occupation | Creative director, Author, Mentor, Speaker |
| Nationality |  Austrian |
| Alma mater | Art Center College of Design |
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Fabian Geyrhalter (born January 12, 1975) is an Austrian brand strategist, creative director, author, mentor and speaker. He is the Founder and CEO of FINIEN, a brand consultancy headquartered in Long Beach, California.
Career
Fabian Geyrhalter attended Art Center College of Design from 1994 to 1997 and graduated in Communication Design and Advertising. He then worked as Creative Director at Insyght and as Creative Lead at Genex. In 2001 he founded Geyrhalter Design, a Santa Monica, California based branding and graphic design agency working with clients such as The Bill & Melinda Gates Foundation,[1] Goodwill,[2] W Hotels, Evolution Juice, Simple Green, John Varvatos, Korn/Ferry International, Acura, Konami, MGM, MTV, Sony, United Artists, LAPD, Brandman University, and USC and the City of Los Angeles.
In 2001 Geyrhalter became a member of the International Association of the Visual Arts and was invited to judge the annual Communicator Awards, Davey Awards, and W3 Awards. Geyrhalter became a judge for international design competitions and judged the Best Brand Awards (2015), Creativity Awards (2012, 2014) and the K-Design Awards (2017) to name a few.
Between 2004 and 2009 Geyrhalter taught various design classes as an adjunct professor at Art Center College of Design[2] and the University of Southern California (USC).
In 2011 Geyrhalter Design changed its name to Geyrhalter & Co.
In 2013 he re-positioned Geyrhalter Design into FINIEN, a Long Beach, California, based brand consultancy focused on brand creation.[3] Since inception, FINIEN has worked on projects for clients such as Jukin Media,[4] Vimmia,[5] Honeywell, Kaplan University and Warner Brothers. As part of that transformation, Geyrhalter wrote How to Launch a Brand (ISBN 978-0989646130 Search this book on 
.), a book for startup entrepreneurs, describing the optimal brand creation process.[6][7][8] Writing and lecturing on brand strategy and design became more significant in Geyrhalter's career, including speaking at universities,[9] conferences,[10] and accelerators in various countries.[11][12] In 2013 he became a mentor at the Silicon Valley-based startup accelerator program, The Founder Institute. Since 2014 he serves as an advisory board member to the Graphic Design and Interaction Design departments of Santa Monica College.
Books
- How to Launch a Brand, Brandtro: A Guide to Launching a Brand: from Positioning to Naming and Brand Identity, Brandtro (self-published), 2016 [6][7] (ISBN 978-0989646130 Search this book on .)
References
- ↑ Rucker, Philip; Gearan, Anne (2015-02-21). "The making of Hillary 5.0: Marketing wizards help re-imagine Clinton brand". Washington Post. ISSN 0190-8286.
- ↑ 2.0 2.1 "Goodwill: Upcycle Lifestyle". Designmatters. 2012-09-20.
- ↑ "Geyrhalter & Co Becomes Brand Launch Consultancy Finien". June 2013.
- ↑ "Jukin Media Logo - Graphis". www.graphis.com.
- ↑ Gokcen, Senay (2013-01-10). "Geyrhalter & Company Creates Complete Brand Experience for Vimmia". Dexigner.
- ↑ 6.0 6.1 "Public Relations And Brand Overlap Far More Than You Think". Forbes. 1 September 2016.
- ↑ 7.0 7.1 Iliff, Rebekah (2016-07-15). "How To Launch A Brand: Lose The Ego, Gain A Soul". Huffington Post.
- ↑ "Geyrhalter Offers Startups Keys To Launching Brands". techli.com.
- ↑ Feld-Sobol, Shoshana (16 February 2017). "HOW TO GET BRANDING RIGHT: Strategic messaging lessons from Startups". Chapman University.
- ↑ "Announcing our keynote speakers | Startup Weekend San Fernando Valley". startupweekend.org.
- ↑ "Mentor Office Hours with Fabian Geyrhalter". #VegasTech. 2014-04-10.
- ↑ "Fabian Geyrhalter on Women Worldwide". C-Suite Radio.
