Finaloop
Finaloop is an accounting software company that develops automated bookkeeping solutions for e-commerce businesses. Founded by Lioran Pinchevski, the company is headquartered in New York City with research and development operations in Tel Aviv, Israel.[1]
==History== Finaloop was founded by Lioran Pinchevski, a certified accountant who previously worked for nearly a decade in senior roles at PwC, focusing on accounting issues related to mergers and acquisitions.[2] Prior to founding Finaloop, Pinchevski built and scaled a direct-to-consumer health technology startup focused on fertility services.[2]
==Business model== The company develops cloud-based accounting software that automates bookkeeping processes for direct-to-consumer brands, multichannel retailers, and wholesale sellers in the e-commerce sector. The platform integrates with major e-commerce platforms including Shopify, Amazon, Walmart, Etsy and TikTok to automatically reconcile financial data and manage inventory tracking.[2] Finaloop operates on a Software-as-a-Service model with monthly subscription pricing. The company targets e-commerce operations that require specialized financial management for multi-channel sales operations but lack dedicated accounting departments.[2]
==Funding== In June 2024, Finaloop raised $35 million in a Series A funding round led by Lightspeed Venture Partners. The round included participation from Vesey Ventures, Commerce Ventures, and existing investors Accel and Aleph, bringing the company's total funding to $55 million.[2][3][4] According to TechCrunch, the company reported significant growth metrics leading up to the funding round, including a 400% increase in customer base and management of $13 billion in gross merchandise value across its platform.[2]
See also
E-commerce Accounting software Financial technology Software as a service
==References==
- ↑ Constine, Josh (2024-06-17). "From sperm freezing to accounting tools, Finaloop scores $35M to solve e-commerce retailers' bookkeeping headaches". TechCrunch. Retrieved 2025-07-02.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Constine, Josh (2024-06-17). "From sperm freezing to accounting tools, Finaloop scores $35M to solve e-commerce retailers' bookkeeping headaches". TechCrunch. Retrieved 2025-07-02.
- ↑ "Finaloop raises $35 million Series A for e-commerce accounting platform". Ctech by Calcalist. 2024-06-17. Retrieved 2025-07-02.
- ↑ "Finaloop Secures $35 Million in Series A Investment Led by Lightspeed Venture Partners" (Press release). PR Newswire. 2024-06-17. Retrieved 2025-07-02.
External links
Official website Category:Financial technology companies Category:Software companies based in New York City Category:Companies of Israel Category:Companies established in the 2020s
References
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