Force Motors Limited
 | |
| Public | |
| Traded as | |
| ISIN | 🆔 |
| Industry | Automobile |
| Founded 📆 | 1958 |
| Founder 👔 | |
| Headquarters 🏙️ | Pune, Maharashtra, India |
Area served 🗺️ | |
Key people |
|
| Products 📟 | Traveller, Trax, Force Gurkha, Orchard and Balwan Tractors |
| Revenue🤑 | ₹3,033 crore (US$420 million) (2016) |
| ₹346 crore (US$48 million) (2016) | |
| ₹179 crore (US$25 million) | |
| Members | |
Number of employees | 8,500 |
| 🌐 Website | www.forcemotors.com |
| 📇 Address | |
| 📞 telephone | |
Force Motors Limited is the flagship company of the Dr. Abhay Firodia Group,[1] a firm focusing exclusively in the automotive domain. From 1958 until 2005 the company was known as Bajaj Tempo Motors, as it was originally a joint venture between Bachraj Trading Ltd. and Germany's Tempo.[2]
The company is a pioneer of India's LCV Industry and is well known for brands like the Tempo, Matador, Minidor and Traveller. Over the last five decades it has partnered with global manufacturers like Daimler, ZF, Bosch, and MAN. These associations has enabled the company to move away from its outdated earlier products.
Force Motors is India’s largest van maker[3] and enjoys market leadership position. The company is completely vertically integrated, making its own engines, chassis, gear boxes, axles, bodies, etc. for the entire product range including Small Commercial Vehicles (SCV), Light Commercial Vehicles (LCV), Multi Utility Vehicles (MUV), Special Cross Country Vehicles and Agricultural Tractors.
Force Motors ranks 327th (2016) amongst India’s Fortune 500 Companies.[4]
History[edit]
Aside from manufacturing light transport vehicles, Force Motors also makes engines and axles, as well as a large variety of die-cast aluminium parts. The foundation of Bajaj Tempo originates with the Bachraj Trading company, which was established in 1945.[2] Bachraj started assembling three-wheeled Tempo auto rickshaws and small trucks in 1951, under license from Germany. In 1958 the companies announced the creation of a joint venture, called Bajaj Tempo Motors, with 26 percent of the shares belonging to Tempo. In 1971 Tempo (Germany) passed into the hands of Daimler-Benz, who retained a 16.8 percent share in Bajaj Tempo until 2001. In 1968 the Firodia Group took a majority stake in Bajaj Tempo, and in 2005 the company was renamed Force Motors.[2]
The Tempo Matador was the first diesel light commercial vehicle in India.[citation needed] The company started production of the Hanseat 3-Wheelers in collaboration with Vidal & Sohn Tempo Werke Germany in 1958. The word Tempo (a registered trade mark of Daimler) is now generic for any small goods carrier in India.
In 1987, Force Motors set up a new plant at Pithampur in Madhya Pradesh, for the production of Tempo Traveller. This plant was designed and built to the specification of Daimler-Benz.
In 1997, Daimler asked it to set up a dedicated facility for assembling and testing engines for Mercedes passenger cars to be made in India. Till date, Force Motors has supplied over 60,000 engines and 50,000 axles.
In the year 2003, Force Motors signed technology sourcing agreements with MAN SE for which payments were made up front. On completion of the localization of the licensed technology and with the request from MAN, a joint venture was created forming MAN Force Trucks Pvt. Ltd to manufacture the full range of HCVs from 16t GVW to 49t GCW. MAN proceeded to buy out Force and MAN Trucks India was established as a separate concern in 2012.[5]
In 2012, Force Motors launched a monocoque panel van that can seat 26 persons, designed entirely in-house. It has disk brakes on all four wheels and also comes with safety features like ABS and EBD. Powered by 130 hp Mercedes licensed common rail engine the Traveller 26 is almost one tonne lighter than its competitors in India.
In 2015, the company was awarded a contract by BMW, the result of which is a new facility in Chennai which produces and test engines and transmissions exclusively for all BMW cars and SUVs made in India. This plant can produce up to 20,000 engines per year. The IT system of the production facility is integrated in “Real Time” with the global production network of BMW. This enables all essential production process values to be integrated in BMW’s global data.
Continuing a 45 year long relationship between Force and Mercedes-Benz, a new plant was inaugurated at Chakan, Pune in June 2016. This facility assembles and tests engines for all Mercedes Cars and SUVs made in India. The new plant has a current annual capacity of 20,000 engines and 20,000 front and rear axles.
Force Motors has a nationwide dealer presence. The company also exports to various countries in Africa, Latin America, SAARC and ASEAN countries, Gulf and Germany.
Products[edit]
Force Motors manufactures a range of vehicles including Small Commercial Vehicles (SCV), Light Commercial Vehicles (LCV), Multi Utility Vehicles (MUV), Special Cross Country Vehicles and Agricultural Tractors.
Light Commercial vehicles
- Traveller range of vehicles (Traveller 26, School Bus, Ambulance, Quick Response Vehicle, Royale etc)
Small Commercial Vehicles
- Trump 40
Multi Utility Vehicles.
- Trax (Toofan, Cruiser, Cruiser Deluxe etc)
- Kargo King
- Trax Delivery Van
Special Cross Country Vehicles
Agricultural vehicles
- Balwan tractors
- Orchard tractors
Sports Utility Vehicles
- ForceOne SUV
References[edit]
 |
Wikimedia Commons has media related to Force Motors vehicles. |
- ↑ "Force | The Force". www.forcemotors.com. Retrieved 2 January 2018.
- ↑ 2.0 2.1 2.2 Mazur, Eligiusz, ed. (2006). World of Cars 2006·2007. Warsaw, Poland: Media Connection Sp. z o.o. p. 149. ISSN 1734-2945. Search this book on
- ↑ "Largest Van Maker". www.moneycontrol.com.
- ↑ "Fortune 500 companies". www.fortuneindia.com. Retrieved 2 January 2018.
- ↑ "Ten years of MAN Truck & Bus in India". PressCenter. MAN SE. 2016-09-16. Archived from the original on 2016-10-17.
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