Gemius SA
| File:Gemius logo.jpg | |
| ISIN | 🆔 |
|---|---|
| Industry | Internet Research Consulting |
| Founded 📆 | 1999 |
| Founder 👔 | |
| Headquarters 🏙️ | , Warsaw, Poland |
Area served 🗺️ | Worldwide |
Key people | Piotr Ejdys (CEO)
Vesna Gordon (Head of International Sales & Marketing) Aneta Weber (Operations Director) Jakub Wysoczański (Financial Director) |
| Members | |
Number of employees | 250+ |
| 🌐 Website | gemius |
| 📇 Address | |
| 📞 telephone | |
Gemius is a Polish-based Internet research agency, operating in over 30 countries of the EMEA region.[1][2] The company offers a variety of research solutions and analytical tools for Internet audience research, establishing socio-demographic profiles of the Internet users and measuring the effectiveness of the digital ad campaigns.
History[edit]
Domestic Market[edit]
Gemius was founded in 1999 in Warsaw as Global eMarketing SA, which was dedicated to the Internet research.[3]
One year later website Ranking.pl was created, where the data on the popularity of web browsers, operating systems catalogues and search engines are published. Company's first commercial product was GeMius system (later gemiusTraffic currently gemiusPrism) – a system for website traffic measurement. Then, new tools were added: gemiusDirectEffect – measuring the effectiveness of the online campaigns and gemiusAdHoc - offering the consumer study tailored to the individual requirements of the client.
In the following three years Gemius developed a method for assessing the actual number of users who visit a website (real users) that was a breakthrough for the company. The same year – 2003 – the company Global eMarketing was renamed to Gemius.
In 2004 Gemius started cooperating with Polskie Badania Internetu (PBI) to deliver Megapanel PBI/Gemius[4] - monthly reports of the popularity of publishers and websites in the Internet. Soon after that the international expansion has begun.
2006 was the year when Gemius implemented an analytical tool called gemiusHeatMap. It illustrates these points on a website where internet users click most. Thanks to this solution, clients can study the behavior of visitors to a specific website.
In 2007 Gemius organized the first edition of the international web conference InternetCEE in the countries of Central and Eastern Europe. Tree years later, in 2009, Gemius developed another analytical tool – gemiusPrism. It helps businesses in analyzing the vast sets of information - big data.
In 2010 Gemius’ structure was reorganized – three parallel independent companies were separated: AdOcean (advanced adserver systems), Interactive Institute for Market Research (qualitative and quantitative marketing research) and Core Tech (development of IT projects).
In 2012 an agile software development methodology (SCRUM) was implemented and the company started to create and develop its products accordingly.
The next analytical tool created by Gemius was called gemiusShopMonitor. It allows clients to compare the performance of their e-store with the results obtained by the competition. They could also contrast their website’s results with data for the entire industry.
Beginning with March 2016, the company introduced gemiusAdReal – a digital market research of all the online ad campaigns conducted at given time. As a result clients can follow the steps of their competitors, by looking at their digital media strategies. At the same time Gemius started publishing its own Internet Audience Measurement research in Poland - the new methodology included a new gemiusAudience methodology – Overnight. New methodology allows to deliver data from the previous day.
The growth of the company was further boosted by the involvement of Trigon in 2008. The brokerage house acquired 100 per cent of Gemius shares.
International expansion[edit]
Central & Eastern Europe[edit]
The international expansion started in 2005 from Estonia, Lithuania and Ukraine. Then, in 2006 Gemius broadened its operations by entering the Latvia and Hungary. After that, Gemius decided to include Croatia, Slovenia and Russia in its research. In 2008 the list of markets where Gemius operate was extended with Bulgaria, the Czech Republic and Slovakia. The company also made its way to Belarus in 2009. In the following year Gemius started researching Bosnia and Herzegovina. In 2012 Moldova and Serbia were operated as well. In 2013 the company launched its operations on the Macedonian, Romanian and Kazakh markets.
Western Europe[edit]
In 2006 Gemius won a tender in Denmark, which became its first Western Europe market. In 2012 Gemius entered Portugal and in 2014 Belgium and Luxembourg.
MENA[edit]
In 2011 Gemius expanded outside Europe, to Turkey and Israel. In 2013 Gemius through various business partners debuted in several Middle East and North Africa countries (MENA region).
Products[edit]
Gemius offers its clients - advertisers, media agencies, publishers and e-commerce – a variety of products including:
gemiusAudience[edit]
Internet audience measurement service covering 36 countries in Central and Eastern Europe, Middle East and North Africa. It provides detailed information about Internet media usage and socio-demographical profiles of online audiences, that is the source of knowledge and decisions for online publishers, investors, media agencies and advertisers.[5]
gemiusDirectEffect[edit]
An online advertising campaigns monitoring tool which facilitates their serving and analyzing their direct effectiveness in real-time.[6]
gemiusHeatMap[edit]
A tool for the analysis of page’s content. It brings real time results and presents them directly on the page, which gives an overview of what is happening on client’s site from the perspective of its users.[7]
gemiusPrism[edit]
gemiusPrism is a user-focused tool that provides data on the behaviour of users on client’s website, application, or other online products.[8]
gemiusShopMonitor[edit]
gemiusShopMonitor is a solution, which on top of typical web analytics data, considers the specificity of particular branches (so that client companies may receive reports adapter to their needs). It provides historical analysis of trends and of traffic sources (broken down into search engines, direct traffic, campaigns, catalogues, adWords, social media, websites).[9]
gemiusAdReal[edit]
gemiusAdReal is a tool monitoring all digital media strategies. It provides information about running campaigns, their target groups, published creatives and their effectiveness. The data is presented in an easy and user-friendly interface allowing customization of generated reports.[10]
gemiusRecommend[edit]
gemiusRecommend is a product based on Quartic Engine which provides personalized recommendation for eBusiness. It offers solutions not only for the e-commerce services but also for any other websites, offering their products online.
gemiusAdOcean[edit]
AdOcean is an ad serving system for Publishers & Ad Networks. Since 2004 it is offered by Gemius’ sister company, AdOcean. It facilitates specification of target audiences and gives the flexibility in delivering advertisements; thus it makes internet campaigns effective
Markets[edit]
Gemius is the market leader of Central and South-Eastern Europe. Its research services are recognized as the official information about the no. of internet users visiting websites in 30 countries.
The company has its offices in 14 countries including Bulgaria, Croatia, Czech Republic, Hungary, Latvia, Lithuania, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Turkey and Ukraine.[11]
Gemius' clients are publishers, advertisers, media agencies and e-commerce.
Awards[edit]
On the 20th of May 2015 in a contest organized by IAB Europe (Research Awards 2015),[12] Gemius was awarded first prize in the category of internet audience research. Its winning project enables publishers to determine their total range across all devices (Behavioral Panel Synthesis, BPS).
Memberships[edit]
Gemius is a member of IAB Europe[1] and IAB Poland.[13]
References[edit]
- ↑ 1.0 1.1 "Gemius | IAB Europe". www.iabeurope.eu. Retrieved 2016-04-19.
- ↑ "Gemius SA: Private Company Information - Businessweek". www.bloomberg.com. Retrieved 2016-04-19.
- ↑ "History". Gemius Global. Retrieved 2016-04-12.
- ↑ "Polskie Badania Internetu". Polskie Badania Internetu. Retrieved 2016-04-19.
- ↑ "Meet your Real Users - Gemius Audience". audience.gemius.com. Retrieved 2016-04-12.
- ↑ "Home - Gemius Direct Effect". directeffect.gemius.com. Retrieved 2016-04-13.
- ↑ "The fastest click analyzing tool. - Gemius HeatMap". heatmap.gemius.com. Retrieved 2016-04-12.
- ↑ "See through your users - Gemius Prism". prism.gemius.com. Retrieved 2016-04-12.
- ↑ "gemiusShopMonitor - Web Analytics for e-commerce". gemiusShopMonitor. Retrieved 2016-04-12.
- ↑ "https://adreal.gemius.com/pl/about/". adreal.gemius.com. Retrieved 2016-04-12. External link in
|title=(help) - ↑ "Branches". Gemius Global. Retrieved 2016-04-12.
- ↑ Studios, Design.BG. "Research Awards Results 2015". www.interactcongress.eu. Retrieved 2016-04-19.
- ↑ "IAB Polska". iab.org.pl. Retrieved 2016-04-19.
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