Grandluxe
| Private | |
| ISIN | 🆔 |
| Industry | Stationery, Accessories |
| Founded 📆 | |
| Founder 👔 | Chan Koon Song |
| Headquarters 🏙️ | 2 Chin Bee Avenue, Singapore |
Area served 🗺️ | Singapore, Malaysia, United Kingdom, United States of America, Middle East, Australia, Japan |
| Products 📟 | Notebooks, Journals, Diaries, Organisers |
| Members | |
Number of employees | |
| 🌐 Website | Official Website |
| 📇 Address | |
| 📞 telephone | |
Grandluxe is a family-owned Singaporean company which started in 1942 as a book binder.[1][2] The company is best known for its diaries, hand-stitched notebooks, accessories and corporate gifts.[3] Its products can be found locally in bookstores, and also internationally in countries such as Australia, Hong Kong and United Arab Emirates.[4][5] It has five main brands: Grandluxe, PaperLuxe, Monologue, Luxe, and Bynd Artisan.[4][6]
History
In 1942, the founder of Grandluxe, Mr. Chan Koon Song, started a small bindery workshop.[3][4] Three years later, it was established as Goy Liang Book-Making Company, a sole-proprietorship business.[1][2] In 1964, Mr. Chan Koon Song fell ill and his son, Mr. Percy Chan, took over the family business at the age of 18.[2]
Since the 1970s, Mr. Chong Beng Cheng joined the business as a sales and production manager, after which he made products ranging from Grandluxe’s accounts books to leather gifts for numerous Royal Families.[7] He is currently Bynd Artisan’s Master Craftsman.[3][7] In 1976, Grandluxe Private Limited was incorporated and took over Goy Liang Book-Making Company.[1]
In the 1980s, three-quarters of Grandluxe’s total production output went to the Middle East, accounting for half of the export sales, with the rest going to Australia, the Pacific Islands and Hong Kong. Raw materials were also imported from Scandinavian countries, Japan, North America and Latin America.[1] In 1994, Mr. Chan’s granddaughter, Ms. Winnie Chan, joined the company’s management as a third-generation leader.[2]
Company Profile
Products
Besides its core brand, Grandluxe also produces diaries and notebooks under its brand portfolios Monologue, Luxe and PaperLuxe.[6][8]
According to a report in the Straits Times in Year 2000, it was reported that the Singapore market makes up around 10 percent of Grandluxe’s revenue. The rest of its revenue is generated from countries such as Australia, the Middle East, Canada and Hong Kong.[5]
Bynd Artisan
Ms. Winnie Chan started the Bynd Artisan atelier as a design-focused retail brand, where customers can customize their notebooks at their bindery workshop.[4][7] Bynd Artisan also hosts various workshops that teaches participants how to bind and make books the traditional way.[9]
To support local talent, Bynd Artisan has also worked with several of Singapore’s notable design and art personalities to launch capsule collections.[10] For example, they have collaborated with local artist, Erwin Lian, on a Kickstarter project. The Kickstarter project aimed to launch a sketch book customized for traveling artists. With more than 800 backers and USD$50,000 pledged to the project, it was successfully funded in August 2014 and fulfilled in January 2015.[11] Designer Larry Peh, photographer John Clang and singer-songwriter Gentle Bones have also collaborated with Bynd Artisan on projects.[4][12]
Milestones
Selected milestones achieved by Grandluxe:
- Awarded the Forest Stewardship Council Chain of Custody (FSC CoC) certification in 2009. This certifies that the paper used is made from sustainable sources.[13]
- Became a member of Singapore Bookseller and Stationers Association (SBASA).[14]
- Attained the ISO9001, 2008 certification for Quality Management system in 2001.[15]
References
- ↑ 1.0 1.1 1.2 1.3 Tsang, S. (19 March 1984). "The Book Binder and his Woes". The Business Times.
- ↑ 2.0 2.1 2.2 2.3 "The Grandluxe Story".
- ↑ 3.0 3.1 3.2 Yip, M (6 September 2014). "By The Book". The Business Times.
- ↑ 4.0 4.1 4.2 4.3 4.4 Zachariah, N (1 November 2014). "Stationery makes stylish comeback". The Straits Times,.
- ↑ 5.0 5.1 Lum, M (27 December 2000). "Still playing the dating game". The Straits Times.
- ↑ 6.0 6.1 "Our Story".
- ↑ 7.0 7.1 7.2 "Chong Beng Cheng of Bynd Artisan".
- ↑ Monologue. "Monologue".
- ↑ Workshops. "Bynd Artisan".
- ↑ "Stationery Firm Retrains Staff in New Chapter of Branding". The Straits Times. 21 October 2014.
- ↑ "The Perfect Sketchbook for Travel Artists & Art Enthusiasts".
- ↑ "BYND Artisan".
- ↑ Chen, H. (27 October 2009). "Going green pays off for printers". The Business Times.
- ↑ Teo, S (25 July 2012). "Speech by Mr Teo Ser Luck,Minister of State for Trade and Industry,At the Launch of Singapore Gifts and Premiums Fair 2012".
- ↑ "Milestones".
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