FaceRecog Asia
| Private company | |
| ISIN | 🆔 |
| Industry | Analytics |
| Founded 📆 | |
| Founder 👔 | Muhd Amrullah |
| Headquarters 🏙️ | , , Singapore |
Area served 🗺️ | |
| Members | |
Number of employees | 5 (April 2015) |
| 🌐 Website | facerecog.asia |
| 📇 Address | |
| 📞 telephone | |
FaceRecog Asia is a data analytics company headquartered in Singapore. It produces a family of interactive smart sensor products focused on data analytics of physical spaces.[1]
History
The company was founded in Singapore in January 2014 by Muhd Amrullah. Its initial goal was to develop a robust facial recognition algorithm to alter advertisements in real time, based on the age, gender, and emotion of individuals. This was aimed at media companies such as Havas Media, Ogilvy & Mather, and several media agencies under the GroupM company, who were interested in deploying the technology. [2]
Technology
The FaceRecog Smart module combines its military-grade facial recognition algorithms with geolocation technology. This allows early partners, such as Clear Channel Outdoor, to intelligently analyze foot traffic and track the number of mobile phone users in a given area.[3]
Products
FaceRecog Asia offers three main products: demographic analytics, geolocation analytics, and emotions analytics. These products are offered on a pay-per-use basis to reduce upfront costs for customers and make them accessible to brands, agencies, and media owners.
Awards
FaceRecog Asia, under the leadership of Muhd Amrullah, won the Activate Singapore Tech Talent Day 'Open Ideas' category. [4] The startup was also selected as one of the ten most promising startups in Asia by TechInAsia. Following its pitch at Startup Asia 2014, the company was invited by Global Brain Corporation, an early-stage venture capital firm based in Tokyo with an office in Silicon Valley, to tour and meet with major corporations in Japan.[5]
External links
- FaceRecog Asia - Analytics for Outdoor Ads
References
- ↑ "FaceRecog Asia". TechInAsia. Retrieved 2014-05-10.
- ↑ "FaceRecog Smart Module". FaceRecog Asia. Retrieved 2014-05-10.
- ↑ "Muhd Amrullah on delivering targeted media through face recognition technology". The Guardian. Retrieved 2014-05-10.
- ↑ "Activate Singapore 2014: A big draw for industry bigwigs". MediaGuru India. Retrieved 2014-05-10.
- ↑ "With FaceRecog, your outdoor ad audience is no longer faceless". TechInAsia. Retrieved 2014-05-10.
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