Gritzo
| ISIN | 🆔 |
|---|---|
| Founded 📆 | |
| Founder 👔 | Sameer Maheshwari |
| Headquarters 🏙️ | , , India |
Area served 🗺️ | India |
| Members | |
Number of employees | |
| Parent | Healthkart |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Gritzo is a kids healthcare platform based in Gurugram, India. It is the child nutrition brand of HealthKart.[1]
Notable celebrities have appeared in Gritzo ads, including Farah Khan,[2] Lara Dutta[3] and Rupali Ganguly.[4]
In the short time since its launch, the company has managed a 50,000-strong clientele and is clocking a month-on-month growth rate of 20 percent.[5][6]
History
Gritzo is the child nutrition brand of Healthkart, which was founded in 2011 by Sameer Maheshwari.[7]
In a market swarming with big brands and celebrity endorsements, India’s health foods space has failed to address the need for personalized nutrition for children of different ages and with varying needs and goals. This observation paved the way for a business opportunity that aligned well with HealthKart’s brand vision. Soon enough, the team launched their personalized nutrition brand ‘Gritzo’ in 2020.[8]
References
- ↑ "Gritzo launches #RemoveTheTag campaign to celebrate International Women's Day". Financialexpress. 3 March 2023.
- ↑ "Gritzo ropes in Farah Khan for its latest campaign". Financialexpress. 14 December 2022.
- ↑ "Gritzo reveals ad with Lara Dutta Bhupati focused on nutrition for children - ET BrandEquity". ETBrandEquity.com.
- ↑ "Gritzo releases a new digital film starring Rupali Ganguly". afaqs!. 20 January 2023.
- ↑ "Children's Day: Gritzo salutes young creative minds with its new campaign - ET BrandEquity". ETBrandEquity.com.
- ↑ Achary, Neel (4 October 2021). "90% of moms believe their children have unique nutritional needs; Reveals Momspresso and Gritzo survey". Business News This Week.
- ↑ "HealthKart raises $135 million funding led by Temasek". The Economic Times. 5 December 2022.
- ↑ "HealthKart Raises Rs 536.52 Cr In Series H Round". BW Disrupt.
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