Hearts2Hearts
Hearts2Hearts | |
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| Origin | Seoul, South Korea |
| Genres | K-pop |
| Years active | 2025–present |
| Labels | SM |
| Members |
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Hearts2Hearts (Hangul: 하츠투하츠) is a South Korean girl group formed by SM Entertainment. The group consists of eight members, and is scheduled to debut in February 2025.
Background
First news of a new girl group from SM Entertainment came in February 2023, when the company announced their new SM 3.0 corporate strategy. In the announcement video, CEO Sung Su-lee and COO Young Jun-tak announced that SM would debut four new acts in 2023: a new Tokyo-based subunit of NCT (which became NCT Wish), a new boy band (which would become Riize), and a virtual solo artist (which became Naevis), as well as a new girl group.[1] These plans were reiterated in May, when the company shared a YouTube video of CEO Jang Cheol-hyuk announcing their plans for 2023, confirming the company's plans to launch a new girl group in the fourth quarter of the year.[2]
The group's debut was delayed several times, with the news being released each time in the company's earnings reports. The first delay came in August 2023, with SM stating the group would now launch in the first half of 2024.[3] The debut was again delayed in May 2024, moving the group's launch to the fourth quarter of the year.[4] In November 2024, SM updated their schedule for the final time, pushing the group's debut to the the first quarter of 2025.[5]
At the end of SM's 30th anniversary celebration SM Town Live 2025 concert at Gocheok Sky Dome on January 12, a surprise trailer was played that revealed the group's name and eight members, though their individual names were not released. The trailer also indicated that the group would debut in February 2025.[6] The next day, South Korean media including Maeil Business Newspaper and The Korea Economic Daily reported that Hearts2Hearts would debut on February 24, with promotions beginning in late January.[7][8]
The group's announcement had a positive effect for SM in the Korea Exchange. On the day following Hearts2Hearts reveal, SM's stock closed with a 4.5% gain from the previous trading day. The growth continued the next day, gaining another 6.94%.[9]
Hearts2Hearts is SM's first new girl group since Aespa debuted in 2020, and its first since the departure of founder and executive producer Lee Soo-man in 2023. With 8 members, it is also SM's largest girl group since Girls' Generation's 2007 debut with 9 members.[9] Pop culture critic Ha Jae-geun noted that the group will be a "test" of the SM 3.0 corporate production strategy that was introduced in the wake of Lee's exit from the company.[9]
Members
- Serisa[10]
- Carmen
- Jiwoo
- Haram
- Jooeun
- Dahyun
- Ian
- Nayeon
References
- ↑ Suacillo, Angela Patricia (2023-02-03). "SM Entertainment announces plans to debut four new K-pop acts in 2023". NME. Retrieved 2025-01-13.
- ↑ Ziwei, Puah (2023-05-24). "SM Entertainment to debut three new groups this year". NME. Retrieved 2025-01-13.
- ↑ "SM Entertainment Earnings Release: 2Q23" (PDF) (Press release). SM Entertainment. 2023-08-02. Archived from the original (PDF) on February 21, 2025. Retrieved 2025-01-13.
- ↑ "SM Entertainment Earnings Release - CEO Message - 1Q24" (PDF) (Press release). 2024-05-08. Retrieved 2025-01-13.
- ↑ Baek, Ji-eun (November 5, 2024). ""제2의 소녀시대, 그 이상"... SM 新 걸그룹, 2025년 데뷔 선언에 K팝신 발칵" ["The Second Girls' Generation, and More"... SM's New Girl Group Declares Debut in 2025, K-Pop Scenes Shocked]. The Chosun Ilbo (in 한국어). Retrieved November 20, 2024.
- ↑ Kim, Soo-young (2025-01-12). "무대 위 살아 움직인 '30년 역사'...SM, 'K팝 근본' 맞다 [리뷰]" ['30 Years of History' Alive and Moving on Stage... SM is the 'Fundamental of K-Pop']. The Korea Economic Daily (in 한국어). Retrieved 2025-01-12.
- ↑ Ahn, Byeong-gil (2025-01-13). "SM 신인 걸그룹 '하츠투하츠' 뜬다" [SM's new girl group 'Hearts2Hearts' is on the rise]. The Korea Economic Daily (in 한국어). Retrieved 2025-01-13.
- ↑ Ji, Seung-hoon (2025-01-13). "'SM 신인 걸그룹' 하츠투하츠, 2월 24일 데뷔" [SM's new girl group Hearts2Hearts to debut on February 24th]. Maeil Business Newspaper (in 한국어). Retrieved 2025-01-13.
- ↑ 9.0 9.1 9.2 Kim, Ji-hye (2025-01-17). "SM, 에스파 동생까지 성공시킬까... 하츠투하츠에 걸린 기대" [SM, will even the sisters of Aespa succeed? Expectations for Hearts to Hearts]. IS Plus (in 한국어). Retrieved 2025-01-17.
- ↑ 데뷔 앞둔 SM 신인 걸 그룹, 하츠투하츠 [SM's new girl group, Hearts to Hearts, about to debut]. Vogue Korea (in 한국어). 2025-01-13. Retrieved 2025-01-13.
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