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Heuritech

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Heuritech[1] is a fashion analysis company which operates mainly in fashion and luxury. Heuritech was founded in 2013 in Paris by two PhDs in artificial intelligence, Tony Pinville and Charles Oillion.

Recent History[edit]

In 2016, Heuritech began working into the luxury market following a €1.1M fundraising effort. In 2017, the company won the LVMH Innovation Award,[2] and the same year, their product analytics platform was introduced. Then in 2019, Heuritech raised €4 million in funding from investors Elaia and Serena.[3] The company also introduced their trend forecasting platform in 2019.

In 2020, Heuritech partnered with Pantone upon which Pantone's color codes were integrated into the Heuritech platform.[4] The same year, Heuritech was also named among the 100 most promising AI companies by CB Insights as well as being selected for the New York Fashion Tech Lab.[5]

Technology[edit]

Heuritech possesses a proprietary image recognition technology which uses machine learning to scan images on digital visual media.[6] The company uses predictive analytics to make forecasts on present and future trend behaviors for client brands.[7]

Products[edit]

Heuritech is an online service which proposes two platforms. The first is product analytics in which clients have access to data analytics on products themselves. The second is trend forecasting in which clients have access to data analytics on trends.[8]

References[edit]

  1. "Heuritech - Headquarter Locations, Competitors, Financials, Employees". www.cbinsights.com.
  2. "Discover Heuritech, the inaugural LVMH Innovation Award Winner". LVMH.
  3. "HEURITECH raises 4 million euros in funding - #BigData". MyFrenchStartup.
  4. "Heuritech x Pantone: New partnership to analyze the latest color trends in fashion Luxus Plus -".
  5. "New York Fashion Tech Lab Launches Seventh Program". www.businesswire.com. March 3, 2020.
  6. "Heuritech raises $4.4 million for AI that uncovers what's hot in fashion and beauty". September 3, 2019.
  7. Magazine, E.-3 (November 13, 2020). "SAP Startup Spotlight: Heuritech | e3zine - E-3 Magazine International". e3zine.com.
  8. Heuritech, Mélanie Mollard (March 19, 2021). "How Data-Driven Trend Forecasting Is Revolutionizing The Fashion Industry | e3zine - E-3 Magazine International". e3zine.com.



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